This document proposes enhancing the Delaware Lt. Governor's Challenge website to promote physical activity and public health. The goals are to [1] make the website a daily part of users' exercise routines, [2] increase website traffic by 10% and engage all demographic groups, and [3] create a more interactive user experience. A $125,000 budget is proposed to update website features, hire staff, and evaluate the new initiative over 12-24 weeks through increased traffic, registration, and survey responses. Risks include cost, negative user response, and technology issues.

1. Bridging the Gap Between Innovative Technology and Physical Wellness Danielle Reeves Katie Diamond Michelle Eichinger Maggie Norris

2. Challenge Content Mission Problem Vision Goals and objectives Alternative considerations Benefits and risk management Project timeline Opportunity Costs

3. Mission Protect and enhance the health of Delawareans by: Collaborate with other organizations Address health issues Keep track of the public health records Promote positive lifestyles Respond to health concerns and disasters Promote availability of health services

4. Discovering the Problem Lack of website interaction and user engagement 2. Lack of database management 3. Lack of reaching all Delaware demographics

5. Snapshot of the Current Website

6. Our Vision Enhance the website to the extent that it becomes user-driven and a routine part of individual’s daily electronic activities. The website becomes an essential tool to improving Delawarean’s health.

7. Goals and Objectives Make the website part of the daily exercise routine. Increase website traffic by 10% Interactive website Engage all demographic groups

8. Website routine daily use => Survey current users after 12 weeks and 24 weeks. Traffic increase and demographic increase => Monthly reports of daily hits on the registration website and enrollment status with completion rates. Interactive website => Create a survey with questions regarding the level of interaction on the website. Also, use as reward system for completion of survey. Evaluation

9. Create more graphics to select the type of physical activity Physical activity tip bank focusing on answering related questions Motivational “temperature” tool measuring the cumulative amount of points each week Increasing Website Interaction

10. Benchmark Websites BAM! Program : BAM! by the CDC MyPyramid Program: MyPyramid by USDA

11. Implementation Cost Proposed budget: $125,000.00 Funding from Tobacco Settlement Fund Allocate website design by RFP Additional Staff resources in updating and compiling data

12. Personnel Project Manager $12,502 10% Buy out + 34% fringe Outreach Specialist $17,529 0.35 FTE + 34% fringe Graduate Assistant $15,184 School year-1 GA line + 4% fringe Graduate Assistant $4,243 Summer (3 mo)- 1 GA line +4% fringe Miscellaneous wage $542 Budget Breakdown

13. Sub-Contracts Website Design $20,000 Marketing & Communications $10,000 Supplies and Expenses LGC Program supplies $10,000 Travel, Expenses, Supplies $5,000 Evaluation $5,000 DIRECT COST SUBTOTAL $100,000 UD Indirect Costs 25% Rate $25,000 TOTAL $125,000 Budget Breakdown

14. Alternative Considerations Refurbish existing park Advertise program on existing websites Provide incentive programs Increase fitness programs with existing trails Paper Registration

15. Benefits of Our Vision Convenient and free Motivation Tool Individuals feel “connected” A promotion avenue for the Department of Health

16. Risk Management Cost Negative Response based on demographics Choosing the right Bidder Political Changes Technology Glitches Potential gaps in service

17. Innovative Vision Use innovative technological tools to enhance the online Lt. Governor’s Challenge to develop the program into individual’s daily electronic routine.

18. Addressing unethical participants Completion survey => provide evaluation for website and create answers of substance indicating their effort Online Advancements Use of Widgets Blog to engage motivation and support Geographic specific resource list ( zipcode finding parks in area) Innovative IT Enhancement

19. Questions and Comments?!