Learning Insights 2014 
Transforming Learning 
10 Insights From L&D Managers 
Steve Rayson 
@steverayson 
#KPLX
Insights Survey 
Interviewed 35 Learning Managers 
• BNZ Bank 
• KPMG 
• McDonald’s 
• Unilever 
• Xerox 
• ASB Bank 
• Barclays 
What is the business context? 
What are the challenges? 
What is working for you? 
What advice would you give to 
L&D professionals? 
Join in #KPLX
Context & Challenges 
• New business models 
• Technology changing service delivery models
Digitisation of Services 
“There is a huge and growing need for 
new employees with digital skills from all 
backgrounds.” 
“There is a particular shortage of 
talented and experienced tech savvy 
people.”
Core Challenge 
“The business wants to reduce training time 
and ensure learning is focused on real 
scenarios to help transfer application to the 
workplace.”
Learning Has to Prove Value 
Not about cutting costs, learning must: 
- be based on real business needs 
- make a difference 
- change behaviour 
- improve performance 
“There is money 
for training but it has 
to show that it 
improves sales or 
performance”
How is L&D responding? 
Advice from your colleagues 
on ten things that work
1. Work with the business 
Make learning business focused, practical and applied by: 
• consulting with the business 
• involving them in the design 
• building learning around real business challenges 
• creating realistic scenarios
“Be a consultant: get really close to the 
beating heart of your business.” 
“Walk in the shoes of your business people. 
Don’t stay on the outside.” 
“Make learning real and as authentic as possible.”
2. Embed learning in the workflow 
Make learning content more resource driven, shorter, 
more focused, supportive and performance related. 
“We made the information 
shorter, sharper and easier 
to access on a just-in-time 
basis.” 
“We provide a variety of 
resources that can be 
accessed just-in-time.”
3. Make it open and available 
• Driven by consumer expectations 
• Available when I need it 
• On the device I am using
Multi-Device Learning
4. Tap into the power of peers 
• Embrace peer learning 
• Involve them in delivery 
• Use colleagues as coaches 
• Provide local mentors/buddies 
• Encourage sharing and social learning 
• Support user generated content
Many Examples 
“I find out more from Yammer than any other 
communication channel in our business” 
“Stores have really embraced it – section managers love it, 
people get back much more quickly e.g. anyone got a 
fault with a zip on this jacket, yes this is how you fix it.” 
“People respond much quicker on Yammer. No way you’d 
get that response on email.”
5. Leverage Managers 
• Design in close consultation with managers 
• Use managers to deliver and support learning 
• Get managers to track the impact on performance
6. Get Tough with Assessment 
Undertake post learning reviews with managers 
Identify real examples of behaviour change. 
“We are doing scenario-based assessments. 
We are focusing on knowledge application 
and impact on performance.”
7. Innovate 
“Be nimble and agile and focus on new ideas.” 
“Adopt a prototyping approach – test out new design 
approaches very quickly, get end user feedback”
MOOC 
Marks and Spencer 
Free business innovation course that 
uses case studies from M&S’ 130 year 
history, as well as examples of best 
practice from the University of Leeds
8. Blended Learning Design 
Create mature blends 
• Webinars 
• Gamification 
• Mobile 
• Social learning 
• Peer learning
9. Communication 
Market your learning 
Simple, focused messages 
Communicate relentlessly
Campaigns 
Create a learning brand, use every channel 
Campaigns – use every channel
10. Engage Leaders 
Get senior leaders to lead by example 
‘visible leadership’ 
Get them to share their learning stories 
Demonstrate how they are developing themselves
10 Tips/Insights 
1. Be a consultant 
2. Embed the learning 
3. Make it accessible 
4. Embrace peer learning 
5. Leverage managers 
6. Get tough with assessment 
7. Innovate and prototype 
8. Blended designs 
9. Communicate and market 
10. Engage leaders
Are You Skilled Up?
The L&D Skills Challenge 
Gamification 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Blended performance Design 
solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare Peer and learning 
pitch business cases 
• Measure real business impact 
Multi-device learning 
Social learning 
Assessment 
Assessment 
Coaching 
Classroom design 
Webinars
The L&D Skills Challenge 
Customer service 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Compliance 
performance solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare and Sales 
pitch business cases 
• Measure real business impact 
Leadership and management 
Onboarding 
Technical training
The L&D Skills Challenge 
Performance support 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Business performance consultancy 
solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare Change and management 
pitch business cases 
• Measure real business impact 
Knowledge management 
Content curation
The L&D Skills Challenge 
Proposal 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Business performance case 
solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare Measure and business pitch business impact 
cases 
• Measure real business impact 
Return on investment 
Presentation
The L&D Skills Challenge 
Posters 
Branding 
• Business consultancy 
• Knowledge mgt, content curation, performance support 
• OD, change management, Communication 
performance solutions 
• Blended designs – social, games, mobile, coaching, webinars 
• Tech savvy, application of new learning technologies 
• Communications and marketing 
• Prepare and pitch business cases 
• Measure real business impact 
Campaigns 
Marketing 
Videos 
Posters Road shows
“We are not growing L&D talent fast 
enough, in the business, or in the UK 
plc in general.”
Thank You 
What insights would you share? 
Twitter #KPLX 
Pre-order your copy of the report 
http:// resources.kineo.com/kineopacific_learning_insights_report2014

Learning Insights 2014 - 10 Insights To Transform Learning

  • 1.
    Learning Insights 2014 Transforming Learning 10 Insights From L&D Managers Steve Rayson @steverayson #KPLX
  • 2.
    Insights Survey Interviewed35 Learning Managers • BNZ Bank • KPMG • McDonald’s • Unilever • Xerox • ASB Bank • Barclays What is the business context? What are the challenges? What is working for you? What advice would you give to L&D professionals? Join in #KPLX
  • 3.
    Context & Challenges • New business models • Technology changing service delivery models
  • 4.
    Digitisation of Services “There is a huge and growing need for new employees with digital skills from all backgrounds.” “There is a particular shortage of talented and experienced tech savvy people.”
  • 5.
    Core Challenge “Thebusiness wants to reduce training time and ensure learning is focused on real scenarios to help transfer application to the workplace.”
  • 6.
    Learning Has toProve Value Not about cutting costs, learning must: - be based on real business needs - make a difference - change behaviour - improve performance “There is money for training but it has to show that it improves sales or performance”
  • 7.
    How is L&Dresponding? Advice from your colleagues on ten things that work
  • 8.
    1. Work withthe business Make learning business focused, practical and applied by: • consulting with the business • involving them in the design • building learning around real business challenges • creating realistic scenarios
  • 9.
    “Be a consultant:get really close to the beating heart of your business.” “Walk in the shoes of your business people. Don’t stay on the outside.” “Make learning real and as authentic as possible.”
  • 10.
    2. Embed learningin the workflow Make learning content more resource driven, shorter, more focused, supportive and performance related. “We made the information shorter, sharper and easier to access on a just-in-time basis.” “We provide a variety of resources that can be accessed just-in-time.”
  • 11.
    3. Make itopen and available • Driven by consumer expectations • Available when I need it • On the device I am using
  • 12.
  • 13.
    4. Tap intothe power of peers • Embrace peer learning • Involve them in delivery • Use colleagues as coaches • Provide local mentors/buddies • Encourage sharing and social learning • Support user generated content
  • 14.
    Many Examples “Ifind out more from Yammer than any other communication channel in our business” “Stores have really embraced it – section managers love it, people get back much more quickly e.g. anyone got a fault with a zip on this jacket, yes this is how you fix it.” “People respond much quicker on Yammer. No way you’d get that response on email.”
  • 15.
    5. Leverage Managers • Design in close consultation with managers • Use managers to deliver and support learning • Get managers to track the impact on performance
  • 16.
    6. Get Toughwith Assessment Undertake post learning reviews with managers Identify real examples of behaviour change. “We are doing scenario-based assessments. We are focusing on knowledge application and impact on performance.”
  • 17.
    7. Innovate “Benimble and agile and focus on new ideas.” “Adopt a prototyping approach – test out new design approaches very quickly, get end user feedback”
  • 18.
    MOOC Marks andSpencer Free business innovation course that uses case studies from M&S’ 130 year history, as well as examples of best practice from the University of Leeds
  • 19.
    8. Blended LearningDesign Create mature blends • Webinars • Gamification • Mobile • Social learning • Peer learning
  • 20.
    9. Communication Marketyour learning Simple, focused messages Communicate relentlessly
  • 21.
    Campaigns Create alearning brand, use every channel Campaigns – use every channel
  • 22.
    10. Engage Leaders Get senior leaders to lead by example ‘visible leadership’ Get them to share their learning stories Demonstrate how they are developing themselves
  • 23.
    10 Tips/Insights 1.Be a consultant 2. Embed the learning 3. Make it accessible 4. Embrace peer learning 5. Leverage managers 6. Get tough with assessment 7. Innovate and prototype 8. Blended designs 9. Communicate and market 10. Engage leaders
  • 24.
  • 25.
    The L&D SkillsChallenge Gamification • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Blended performance Design solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare Peer and learning pitch business cases • Measure real business impact Multi-device learning Social learning Assessment Assessment Coaching Classroom design Webinars
  • 26.
    The L&D SkillsChallenge Customer service • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Compliance performance solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare and Sales pitch business cases • Measure real business impact Leadership and management Onboarding Technical training
  • 27.
    The L&D SkillsChallenge Performance support • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Business performance consultancy solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare Change and management pitch business cases • Measure real business impact Knowledge management Content curation
  • 28.
    The L&D SkillsChallenge Proposal • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Business performance case solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare Measure and business pitch business impact cases • Measure real business impact Return on investment Presentation
  • 29.
    The L&D SkillsChallenge Posters Branding • Business consultancy • Knowledge mgt, content curation, performance support • OD, change management, Communication performance solutions • Blended designs – social, games, mobile, coaching, webinars • Tech savvy, application of new learning technologies • Communications and marketing • Prepare and pitch business cases • Measure real business impact Campaigns Marketing Videos Posters Road shows
  • 30.
    “We are notgrowing L&D talent fast enough, in the business, or in the UK plc in general.”
  • 31.
    Thank You Whatinsights would you share? Twitter #KPLX Pre-order your copy of the report http:// resources.kineo.com/kineopacific_learning_insights_report2014

Editor's Notes

  • #2 Full report out in November, sneak preview of some of the findings.
  • #3 Full report will cover detailed findings including trends in specific areas such as compliance, onboarding, leadership etc. Today just going to highlight some key challenges and 10 things that managers say are working for them.
  • #4 Many challenges. One thing that stood out this year was discussion around new business models and how technology is reshaping organisations and services.
  • #5 There is a shortage of digital skills.
  • #6 Lots of challenges. This quote summed things up.
  • #7 Fundamentally it is not about cutting costs, though budgets are tight but about proving value.
  • #8 How are L&D meeting the challenges. We asked what is working and what advice or tips they would like to share. Here is their advice.
  • #11 Part of making learning applied and practical is embedding it in the workflow. Providing easy access resources on multi-devices.
  • #12 Learning has to work on multi-devices.
  • #15 This year many real examples of social learning
  • #16 Managers are critical to ensuring learning happens. Use them to design, deliver, support and track impact.
  • #17 Not about passing a test, it is about changing behaviour. Going beyond completion and scores. Scorm doesn’t track application.
  • #18 You have to try things. New ideas and new technologies. Low cost pilots, fail quickly.
  • #19 Example of innovation
  • #20 Blended learning has matured. More sophisticated blend designs.
  • #21 Communication is critical, you are competing for time and attention.
  • #22 Brand your learning, create a campaign to promote it
  • #23 Leaders talk about importance of learning but often the first to drop out of courses or not complete learning. You need to engage with them.
  • #24 Leaders talk about importance of learning but often the first to drop out of courses or not complete learning. You need to engage with them.
  • #25 The range of knowledge, skills and experience required in L&D is arguably greater now than at any other time. Creates challenges for L&D
  • #31 Identified ten things that are working for others. But even if you know what to do can you do it? Do you have the people and skills. One manager was very honest in his assessment.
  • #32 question