The document discusses a new social search company called Leap.it. Leap.it uses real-time search algorithms to analyze user-generated content like tweets and Instagram posts to provide personalized, curated search results. In the past month, Leap.it has gained over 850,000 visitors who spend an average of 2 minutes on the site. The company has raised $2.4 million to date and is seeking a $1.1 million convertible note to accelerate growth. The founders believe social search will reinvent the search market by combining search with social networks to provide personalized, real-time results.

1. 5/7/14
1
A NEW PERSPECTIVE ON SEARCH
SEARCH SOCIAL

2. 5/7/14
2
Visual Social Search
Rapidly growing new way to search
• Leap.it
in
last
4
weeks:
Over
850,000
visitors,
2
min
on
site,
30%
return
• Core
technology:
real-­‐Cme
search
-­‐
strategic
gap
with
Google
-­‐ 3
patents
filed,
4
provisionals
outlined,
and
soFware
code
• Leap.it
‘PerspecCves’
turns
search
into
a
social
network
–
-­‐
Focus
on
viral
adopCon
&
engagement
of
Leap.it
• 2013
Search:
$18.4
billion:
43%
of
Internet
ad
rev,
9%
YoY
growth
Sponsored
search
market
leads
in
user
moneCzaCon
• $2.4M
Raised
to
date:
9
FTE:
6
FT
SoFware
engineers
• Currently
Closing
on
$1.1M
Note
($750K
In,
50%
credit
available)

3. 5/7/14
3
Algorithms based on ‘whats happening now’
"We
think
the
real-­‐5me
search
is
incredibly
important
and
the
real-­‐5me
data
that's
coming
online
can
be
super-­‐useful
in
terms
of
us
finding
out
something
like,
you
know,
is
this
conference
today
any
good?
Is
it
warmer
in
San
Francisco
than
it
is
in
Silicon
Valley?
You
can
actually
look
at
tweets
and
see
those
sorts
of
paKerns,
so
there's
a
lot
of
useful
informa5on
about
real
5me
and
your
ac5ons
that
we
think
ul5mately
will
reinvent
search."
Marissa
Mayer,
Google
From
an
ar5cle
in
The
Guardian
Text
Images
Video
User-­‐Generated
Content
Geo-­‐Content
Content
About
Content
StaCc
Web
Index
Primary
Variable:
URL
Twifer
Tumblr
Flickr
Foursquare
Facebook
Content
About
Real-­‐Time
Content
Hashtags
Trending
Grams
OG
Data
URL
Data
Real-­‐Cme
Index:
Trust
(friend)
Referrals
(retweet/like)
Audience
(followers)
Web
Authority
(URL
co-­‐occurance
and
ranking)
Temporal
(Timeliness)
Velocity
(Trending)
Geo
(Result
Nearby)
Human
Cura5on
(Perspec5ves)
Web
Content
Real-­‐Cme
ConversaCon
Keyword
Search
Algo
COLLECT COLLABORATE SHARE
SEARCH AS A SOCIAL NETWORK

4. 5/7/14
4
Search as a Social Network
Search
&
Create
PerspecCve
PerspecCve
Sharing,
Discovery
&
CuraCon
PerspecCves
Engagement
Plajorm
OpCmize
&
Scale
the
Search
Network
80%
of
the
2me
searchers
want
confirma2on
of
informa2on
from
a
real
person
Consumer
does
web
search
&
repriori7zes
results
based
on
their
“Perspec7ve”
Discovery
by
Perspec7ve
founder’s
social
network
or
a
web
searcher
Web
result
sugges7on
&
cura7on
by
extended
network
Discover
and
engage
new
social
network
around
shared
interests
Social
Network
Makes
comments
Interest
networks
&
personalized
content
pages
Searcher
Interest
A
Recommends
Content
to
Add
Mobile
&
Video
sharing
sites
Searcher
Interest
B
Shares
alterna5ve
Perspec5ves
Websites
&
email
Enable,
encourage
&
op5mize
for
sharing
Blogs,
niche
sites
Social
networks
Sponsored
Search
&
Contextual
Widget
Communi5es
&
forums
Use
paid
media
to
addi5onally
s5mulate
and
spread
Track
results
and
op5mize,
monitor
and
triage
for
react
and
respond
conversa5ons
Op7mize
Perspec7ve
discovery
with
contextual
and
real-­‐
7me
search
Engage
with
new
users
with
contextual
paid
media
plaGorm
Network effect advantages
Network
Effect
Growth
Curve
ComparaCve
Advantages
• Adop5on
increases
exponen5ally
at
point
of
cri5cal
mass
• User
value
increases
with
each
new
user

5. 5/7/14
5
• Monthly
Ac5ve
Users
Apr
‘14:
187,000
• MAU
as
of
Oct
‘14:
1,000,000
• MAU
as
of
April
‘15:
3,000,000
+
• Revenue
(Planned)
Sept
‘14:
$190,000
• Revenue
April
‘15:
$2,200,000
User Growth Milestones
Our Model: Social=user + Search=$$
!
Search
+
Social

6. 5/7/14
6
Search Market: Huge and growing
• 2013
Search
ad
revenues:
$18.4
billion
(43%
of
all
Internet
ad
rev)
• 9%
Year
over
Year
growth
from
2012
• Real-­‐Time
Trend
PaKerns
Iden5fica5on
• Cross
Pollina5on
of
Real-­‐Time
Data
and
Authorita5ve
Sta5c
Web
Sources
• Private
Perspec5ves
(curated
search)
• Mone5za5on
Tes5ng
• Embeddable
Search
and
Perspec5ves
• Richer
Mobile
Support
–
Including
Geo
Emphasis
Product Roadmap

7. 5/7/14
7
$1.1M Convertible Note Investment Opp
Use
of
Funds:
• Accelerate
Growth,
drive
user
engagement
• Drive
strategic
rela5onships
• Expand
user
acquisi5on
pathways
• Refine
Sponsored
search
ad
model
1
Year
Conver2ble
Note
(8%,
No
Cap,
3x
liquidity)
$750,000
already
commiGed
50%
KS
Angel
Investor
tax
credit
($175K
available)
Final thought: Opportunity to reinvent search
Information Retrieval Timeline
Collaboration +
Real-time Web
Real-time
Link
Browsing
Qualified
Results
Personalized
Organization
Meta-Search
Directories
Browsers
Text-Content
Indexing
Spiders
Net-Oriented
Access
Foundation
Technology
Pre-1990 1990 1992 1993 1994 1995 1996 1997 1998 1999 2004 2007 2014
ARPANet;
AOL
HTTP, URL,
WWW, HTML
Archie Gopher Veronica
ALIWEB
WWW Wanderer,
WWW Worm
Archtext Webcrawler HotBot GoTo All the Web
Excite Lycos Inktomi Overture FAST
AltaVista Infospace
Mosaic Netscape Internet Explorer Safari Firefox
Yahoo!
Northern Light
LookSmart
Open
Directory
Project
Meta-crawler
Ask Jeeves
Google
Direct Hit
Real-time
&
Social
Engage
Others
Yahoo Direct
Google Instant
Bing
"Search"
"Surf"
"Perspective"
Search'algorithms'are'no'longer'the'liveblood'of'IP.'Ui'&'Ux'are'becoming'increasing'
important'in'social'communi<es'–'that'is'the'‘new'IP'driver’'–'“Social'Engineering”'is'
replacing'“Algorithmic'Engineering”.''Tech'MEGATrends'(2011)

8. 5/7/14
8
Final thought: Opportunity to reinvent search
Meta Trends
Visual
Web
Real-time Responsive Design
Content
Collaboration
Personalization
Leap2
ObjecCve
Provide
a
new
naviga5on
experience
(dynamic
context
and
categories,
hunter
v.
gatherer)
Provide
user
experience
to
affect
query
forma5on
&
reforma5on
(visual
context
building/refining)
Op5mize
a
consistent
viewing
experience
for
informa5on
naviga5on
across
all
devices
Integrate
search
directly
with
open
communi5es
of
individual
to
allow
for
search
result
cura5on.
Increase
search
result
relevance
of
both
web
&
conversa5onal
content
(real-­‐5me
social
media)
by
integra5ng
each
info
type.
Leap2
Feature(s)
Search
Results
as
Visual
Objects
Integrated
web
&
real-­‐
5me
search
streaming
Tac5le
interface
with
search
objects
Perspec5ves
Search
Alerts
Perspec5ves
Search
History
Leap2
Core
Tech/IP
System
&
method
for
integrated
query
and
naviga5on
of
an
informa5on
resource.
Copyrighted
Sojware
Code
Index
of
Web
URL
to
Real-­‐5me
URLs
Real-­‐5me
n-­‐grams
Algorithmic
Context
building
around
search
objects
Density
paKern
iden5fica5on
around
related
query
words
System
&
method
for
human
cura5on
and
socializa5on
of
search
results
across
mul5ple
networks
Copyrighted
Sojware
Code
Density
paKern
ID
trending
grams
near
queries.
Reverse
n-­‐gram
analysis
of
web
text
related
to
Real-­‐5me
grams
Alerts
Engine
MarkeCng
Stats
Visual
web
growth
rate
–
12
months,
Pinterest
88%
and
Tumblr
74%
(Global
Web
Index)
Google
currently
not
u7lizing
twiUer
for
real-­‐7me
signalling
(Search
Engine
Watch,
January
2014)
Mobile
app
downloads
will
peak
in
2013,
where
the
Mobile
Web
will
take
over.
(ABI
Research,
2010)
Over
75%
of
consumers
rely
on
social
networks
when
researching
new
products
(Source:
IBM,
2011)
MarkeCng
Players
(Startups)
Tumblr
&
Pinterest
(Spezify,
Space5me,
Thingle,
Oolone)
TwiKer
(Aardvark,
Collecta,
Topsy)
Many
Pinterest
&
Wikipedia
(Zakta,
Searchteam)
Facebook
&
Yahoo
(Taptu)
APPENDIX

9. 5/7/14
9
Team: Search & Social Background
Development Team
Management Team
FOUNDER/CEO
Mike
Farmer
Chief Navigator
PRODUCT
Tyler
VanWinkle
DEV
LEAD
Andrew
Lee
BUS.
ANALYST/DEV
Mike
Marley
DEVELOPER
Reza
Heidari
CREATIVE
Travis
Williams
BIZ
DEV
Vidya
Ravella*
ADMIN/PROJECTS
BriKain
Kovac
(pt)
API
DEV
Jaime
Bellmyer
Thad Langford
Aaron McKee
Sarah Gambach
Advisors
Dan Carroll
The Team
Mike Farmer CEO/Founder
Experience:
• Co-­‐founded
four
new
ventures,
raised
over
seven
million
dollars
of
early-­‐stage
capital,
authored
or
co-­‐authored
10
patents.
• Developed
vision
and
working
prototype
for
voice
search
in
2005,
based
on
plasorm
called
BYOMS,
Build
Your
Own
Mobile
Search
• Strategically
led
in
the
development
of
a
10
year
$600
million
dollar
technology-­‐based
economic
development
ini5a5ve.
• Mike
has
worked
as
founder
or
senior
manager
new
technology
ventures
including
CAP
CO2,
kozoru
(Kansas
City),
Aristotle
Interna5onal
(Washington
DC),
Etak-­‐TeleAtlas
(Menlo
Park),
and
Rand
McNally
(San
Francisco)
• MBA,
Lally
School
of
Management,
Rensselaer
Polytechnic
InsCtute
W
Franklin
Spafford
Award
for
highest
academic
highest.
Robert
Bozzone
Scholar
in
Management
&
Technology.
BS
Business,
Kansas
State
University,
College
of
Business
Administra5on
Specializes
in:
• Radical
Innova5on.
Strategic
“front-­‐end”
analysis
for
a
product’s
market,
technology
and
compe55ve
forces
and
learning
plan
development.
Studied
Radical
Innova5on
under
academic
team
who
authored
the
book
Radical
InnovaCon
(Harvard
Business
Press)
Leap2:
• Founder,
Chief
Execu5ve
Officer,
Chairman
of
the
Board
• Raised
over
$2M
Seed
Capital,
grew
the
management
and
engineering
team
to
nine
employees
• Led
early-­‐stage
development
of
Leap2
with
Lean
Startup
approach,
featured
on
front
page
of
the
New
York
Times
(Oct.
2012)
• Created
original
Leap2
vision
of
‘Search
Mapping’,
authored
patent
5tled
,
SYSTEMS
AND
METHODS
FOR
INTEGRATED
QUERY
AND
NAVIGATION
OF
AN
INFORMATION
RESOURCE
• Managed
ini5al
development
of
mobile
real-­‐5me
search
&
naviga5on
applica5on,
named
Sprint
“App
of
the
Week”
and
Silicon
Prairie
News
“App
of
the
Year”
finalist
• Conceptualized
“Living
Search
approach
to
meta
real-­‐5me
search,
use
of
real-­‐5me
grams
and
reverse
n-­‐grams.
• Developed
concept
for
search
monitoring
plasorm
for
receiving
alerts
based
on
real-­‐5me
streams
of
informa5on
• Featured
guest
on
CNN
Anderson
Cooper,
the
White
House
to
talk
about
Leap2
and
out
efforts
to
reinvent
search

10. 5/7/14
10
Tyler VanWinkle Product Development and Direction
Experience:
•
Barkley
–Technical
Director
for
Agency’s
leading
clients.
Deeply
involved
in
new
business
and
delivering
high
impact
results
to
exis5ng
clients.
•
Open
Methods
–
Product
Manager
for
mul5ple
products
including
flagship
product
OpenVXML
which
allowed
for
IVR
applica5on
development
in
a
GUI
based
graphing
engine.
Also
managed
and
led
open
source
efforts
for
the
product
including
si{ng
on
the
Eclipse
Founda5on’s
recommenda5on
commiKee.
•
Kozoru
–
Product
Manager
for
NLP
search
plasorm.
Was
responsible
for
the
idea5on
and
crea5on
of
the
BYOMS(build
your
own
mobile
search)
product,
which
offered
site
specific
natural
language
search
in
an
instant
messaging
plasorm
leveraging
a
Ques5on/Answer
format
Specializes
In:
•
Crea5ve
thinking
and
problem
solving.
•
Idea5on
and
Product
Vision.
•
Leading
and
managing
product
development
teams.
•
Deep
integra5on
into
full
lifecycle.
Concept
and
Idea5on
through
implementa5on
and
delivery.
•
Innova5ve
strategies
and
technology
implementa5on
to
solve
and
disrupt
“real-­‐world”
problems
and
constraints.
•
Results
oriented
product
delivery
with
a
focus
on
measuring
and
delivering
ROI
and
product
acceptance
and
usage,
tying
back
to
meet
high-­‐
level
goals.
Leap2:
•
Built
and
led
a
team
of
7
individuals
from
a
pre-­‐funded
prototype
product,
through
the
funding
process,
into
a
full-­‐
5me,
fully
func5onal
product
development
organiza5on.
•
Guided
and
informed
the
development
of
Leap2’s
search
plasorm.
•
Spearheaded
idea5on
and
development
of
Leap2’s
“Perspec5ves”
•
Spoken,
Presented,
and
contributed
at
many
Technical
and
Community
events
and
ar5cles
including
Kaufman
Founda5on,
BigKC,
Silicon
Prairie
News,
Invest
Midwest,
WTC,
and
one
million
cups.
• Primary
Author
of
Patents:
Systems
and
Methods
for
Human
Cura5on
and
socializa5on
of
search
results
across
mul5ple
networks.
Co-­‐Author
of
Patent:
Flow
calcula5on/
accelera5on
and
velocity
mapping
/
density
paKerning
/
hi
signal
output
based
on
average
flow
of
informa5on.
Awards:
Communica5on
Arts,
Mul5ple
Addy’s
including
best
in
show,
Cannes
Bronze
Lion,
Omni
award
winner,
Cause
Prizm
best
in
show,
•
Has
had
products
featured
in:
Wired.com,
MIT
tech
review,
GigaOM,
Comm
Arts
Annual,
Techcrunch,
The Team
Andrew Lee Search Technologies and Architecture
Experience:
•
Computer
Science
degree
from
the
University
of
Missouri
Kansas
City
in
2004
•
7
years
at
Barkley
(adver5sing).
Technical
Architect/Technical
Director
•
Clients:
Sonic
Drive-­‐In,
UMB,
Caseys,
Payless,
Krispy
Kreme,
Sprint,
Lee,
Applebee's,
Dice
•
Addy
and
Cannes
Lion
award
winner
•
Designed
and
developed
scalable
e-­‐commerce
systems.
Processed
tens
of
thousand
of
transac5ons
worth
over
$2
million.
•
Developed
scalable,
high
traffic
web
sites
for
large
na5onal
brands.
•
2
years
contrac5ng
in
Telecommunica5ons,
and
Insurance
industries.
Sojware
Engineer
•
Developed
dynamic
heuris5c
rule
based
system
for
audi5ng
and
fraud
detec5on
for
the
Na5onal
Associa5on
of
Insurance
Commissioners
•
2
years
contrac5ng
for
the
Department
of
Defense.
Sojware
Engineer/Programmer
Analyst
•
Developed
real-­‐5me,
high
availability
human
resources
applica5ons
for
the
Marine
Corps
for
service
personnel
worldwide
•
2
years
developing
scalable
web
applica5ons
for
Bensoj.
Sojware
Engineer.
•
Designed
and
developed
scalable
mass
marke5ng
email
distribu5on
system
(DMAS).
Generated
and
delivered
more
than
1
million
emails
per
day.
Specializes
In:
•
Scalable
Systems
Architecture
•
Search
Systems
•
Web
Development
(HTML,CSS,JavaScript,jQuery,AJAX)
•
Systems
Development
(Java,Ruby,JRuby,JavaScript,JSON)
•
Na5ve
Mobile
Applica5on
Development
(Objec5ve-­‐C)
•
Storage
Systems
(Redis,Cassandra,PostgreSQL,MySQL)
•
Object
Oriented
Design
•
Crea5ve
Problem
Solving
Leap2:
•
Head
of
Search
•
Systems
Engineer
•
iOS
Na5ve
Applica5on
Development
•
Plasorm
Development
•
Leap2
Meta
Real
Time
Engine
•
Leap2
Out
of
Band
Processing
Engine
•
Leap2
Real
Time
Stream
Processing
Engine
•
Leap2
Screenshot
Service
•
Leap2
Distributed
Storage
System
•
Services
API
Development
The Team

11. 5/7/14
11
Mike Marley Search Systems Analysis/R&D
Experience:
•
BS
and
MS
in
Electrical
Engineering
from
Southern
Methodist
University
•
MS
in
Computer
Science
from
The
University
of
Virginia
(Real-­‐5me
scheduling
in
distributed
OS)
•
MBA
from
The
University
of
Notre
Dame
•
5
years
at
Lucent
Technologies
(Telecom),
Member
Technical
Staff
•
1
year
at
Thinkfire
Services
(Intellectual
Property
Consultancy)
•
4
years
at
Navigant
Consul5ng
(Consul5ng
Firm),
Managing
Consultant
•
3
years
at
The
Allen
Group
(Sojware
Development
Consultancy),
Head
of
Sojware
Development
•
Author
on
6
publica5ons
in
leading
technical
journals
Specializes
In:
•
Android,
iOS
App
Development
(Java,
Objec5ve-­‐C)
•
Back-­‐end
(PHP,
Java)
•
Databases
(MySQL)
•
RESTful
Services
(JSON,
XML)
•
Elas5cSearch
data
modeling
and
query
building
•
Real-­‐5me
data
analysis
and
research
•
Financial
Modeling
and
Intellectual
Property
Leap2:
•
Na5ve
Android
app
architecture
and
development
•
Intellectual
Property
work
including
patent
drajing
and
prosecu5on
•
Financial
modeling
and
forecas5ng
•
Real-­‐5me
data
analysis,
search
algorithm
research
and
development
•
Real-­‐5me
search
system
architecture
/
system
development
•
Microsoj
Windows
8
app
project
management
and
QA
•
Researching
the
applica5on
of
signal
analysis
techniques
on
real-­‐5me
social
data.
•
Sta5s5cal
and
data
analysis
to
quan5fy
and
understand
rela5onships
between
search,
news
and
social
networks.
•
Researching
calcula5ons
and
rankings
of
social
users
to
measure
and
quan5fy
their
impact
in
a
given
social
network.
•
Research
and
analysis
surrounding
the
informa5on
content
and
user
interac5on
around
social
network
messages.
The Team
Jaime Bellmyer Services Implementation
Experience:
•
3
years
programming
employee
quota
metrics
and
insurance
premium
calcula5ons
in
C
for
Ameritas
Life
Insurance
•
Thirteen
years
providing
web
solu5ons
in
Perl
and
Ruby
to
contract
clients
•
Clients
included
Scion,
IEEE,
ZipZoomAuto,
and
New
York
University's
College
of
Nursing
•
Maintains
KConRails.coim
blog,
focused
on
helping
Ruby
newcomers
•
Frequent
speaker
at
Ruby/Rails
events
•
Top
3%
contributor
to
StackOverflow.com,
specializing
in
Ruby,
Rails,
and
Test
Driven
Development
Specializes
In:
•
Object-­‐Oriented
Programming
•
Test-­‐Driven
Development
•
RESTful
API
Development
•
Applica5on/Plasorm
Op5miza5on
•
AI
solu5ons,
primarily
via
gene5c
algorithms
and
neural
networks
Leap2:
•
Built
the
early
stage,
browser-­‐only
prototype
of
Leap2's
mobile
applica5on
•
Developed
and
maintains
the
RESTful
JSON
API
used
by
all
client
versions
of
Leap2
•
Engineered
a
fingerprin5ng
solu5on
for
mobile
devices
to
beKer
track
device
registra5ons
across
marke5ng
campaigns
•
Created
n-­‐gram
matrices
based
on
analyzed
twiKer
content
to
implement
both
search
term
autocomplete,
and
hashtag
sugges5on
•
Implemen5ng
AI
solu5ons
for
search
op5miza5on
that
integrate
crowd-­‐sourced
human
feedback.
The Team

12. 5/7/14
12
Reza Heidari Engineer
Experience:
•
Computer
Science
degree
from
Kansas
State
University
in
2004
•
9
years
at
Barkley
(adver5sing).
Sojware
Engineer/Technical
Director
•
Clients
included
Sonic
Drive-­‐In,
Dice.com,
Lee
Jeans,
HNTB,
New
Era,
Quiznos,
•
Communica5on
Arts,
Addy,
Cannes
Lion,
Prism,
Omni
award
winner
Specializes
In:
•
Object
Oriented
Design
•
Front-­‐end
(AngularJS,
jQuery,
AJAX,
HTML5,
CSS3)
•
Back-­‐end
(Node.js,
PHP,
Java,
C#)
•
Databases
(MySQL,
SQL
Server)
•
RESTful
Services
(JSON,
XML)
•
Third-­‐party
API
Integra5on
(TwiKer,
Facebook,
LinkedIn,
YouTube,
Google
Maps,
Bing)
Leap2:
•
Lead
developer
of
the
web-­‐facing
version
•
Built
in
node.js,
usage
of
AngularJS
on
the
front-­‐end
•
Leap2
API
(also
serves
the
mobile
applica5ons)
•
Leap2
Screenshot
Service
•
TwiKer,
LinkedIn
and
Facebook
(OAuth)
•
Architectural
design
of
the
screenshot
service
•
Research
usage
of
graph
databases
within
the
Leap2
stack
for
deriving
interests,
rela5onships
and
recommenda5ons
based
on
usage
The Team
Travis Williams UI/UX Design & Creative Direction
Experience:
•
BFA
in
Design
from
Missouri
State
University
•
Art
Director
in
studio
and
corporate
environments
•
Digital
Crea5ve
Director
for
Barkley
and
Adamson
(adver5sing
agencies)
•
Proprietor
of
Rivet
Crea5ve
–
Design
and
Development
Studio
•
Webby,
Omni
award
winner
Specializes
In:
•
Art/Crea5ve
Direc5on
•
User
Interface
Design
and
User
Experience
Design
•
Project
Management
•
User
Tes5ng
•
Asset
Produc5on
•
Adobe
CC
Leap2:
•
Mobile
and
Web
UI/UX
design
•
Product
Crea5ve
Asset
Produc5on
•
Brand
Development
and
Management
•
Marke5ng
Materials
and
Adver5sing
•
Crea5ve
Outsource
Management
The Team

13. 5/7/14
13
Vidya
is
an
execu5ve
with
extensive
experience
in
business
development,
marke5ng,
account
management
and
sales.
She
has
several
years
of
experience
working
with
venture-­‐backed
start
ups
such
as
Servo
(Khosla
funded)
and
doubleTwist
(Index
Ventures
funded)
as
well
as
large
companies
such
as
The
Walt
Disney
Company,
JPMorganChase
and
Logitech.
Vidya
holds
an
MBA
from
Stanford
University's
Graduate
School
of
Business
and
an
undergraduate
degree
from
Brown
University
BriKain
has
spent
the
past
7
years
leading
experien5al
marke5ng
teams
across
the
country,
represen5ng
more
than
60
brands
such
as
Nintendo,
Nike
Southwest
Airlines,
The
Color
Run,
Ford,
General
Motors,
Anheuser-­‐Bush,
5-­‐Hour
Energy,
and
the
Kansas
City
Royals
to
name
a
few.
BriKain
played
an
integral
role
in
the
pre-­‐launch
of
Google
Fiber
and
acted
as
a
manager
at
the
brand's
interac5ve
space.
Since,
BriKain
has
become
co-­‐leader
and
Communica5ons
Pilot
of
the
KC
Startup
Village,
working
closely
with
the
Kauffman
founda5on
and
many
civic
and
public
leaders
throughout
KC.
Vidya Ravella
Brittain Kovač
The Team
Richard
spent
4
years
as
the
Chief
Revenue
Officer
at
Smarter.com
(part
of
MeziMedia
which
was
acquired
by
ValueClick
in
July
2007)
focusing
on
driving
traffic
to
the
site
through
search
marke5ng.
Prior
to
Smarter.com,
Richard
spent
7
years
with
Yahoo
Search
Marke5ng
(previously
GoTo.com
/
Overture).
At
GoTo.com,
Richard
started
as
the
first
Product
Manager
and
spent
his
last
5
years
as
VP
of
Business
Opera5ons,
overseeing
the
business
metrics
and
leading
analyses
to
provide
insight
and
recommenda5ons
to
the
execu5ve
team,
ul5mately
producing
more
than
$1
Billion
in
incremental
revenue
Richard Chino
Brad
has
been
an
early
stage
investor
and
entrepreneur
since
1987.
Prior
to
co-­‐founding
Foundry
Group,
he
co-­‐founded
Mobius
Venture
Capital
and,
prior
to
that,
founded
Intensity
Ventures.
Brad
is
also
a
co-­‐
founder
of
TechStars.
In
addi5on
to
his
inves5ng
efforts,
Brad
has
been
ac5ve
with
several
non-­‐profit
organiza5ons
and
currently
is
chair
of
the
Na5onal
Center
for
Women
&
Informa5on
Technology,
co-­‐chair
of
Startup
Colorado,
and
on
the
board
of
UP
Global.
Brad
is
a
na5onally
recognized
speaker
on
the
topics
of
venture
capital
inves5ng
and
entrepreneurship
and
writes
the
widely
read
blogs
Feld
Thoughts,
Startup
Revolu5on,
and
Ask
the
VC
Brad Feld
Dan
is
the
Senior
Vice
President
of
Digital
at
Icon
Interna5onal
(Omnicom).
Dan
is
also
the
founder
and
CEO
of
AdPredic5ve,
an
innovator
in
the
field
of
"demand-­‐side"
adver5sing
plasorms.
Dan
has
worked
for
Utne
Reader
magazine,
the
economic
public
policy
think
tank
Growth
and
Jus5ce
and
in
labor
organizing
with
SEIU.
He
currently
serves
as
an
adviser
to
on
the
board
of
AdPredic5ve,Leap2,
Ice
Mate
and
AgLocal.
Dan Carroll
The Advisors

14. 5/7/14
14
Thad
has
a
history
of
building
transforma5ve
businesses
within
both
Fortune
500
companies
and
early
stage
ventures.
Most
recently
Thad
served
as
the
President
&
Chief
Execu5ve
Officer
of
Zave
Networks,
an
early
stage
technology
venture
dedicated
to
crea5ng
a
service
that
closes
the
loop
between
online/
mobile
digital
adver5sing
and
the
sale
of
the
product
in
brick
and
mortar
retail
stores.
He
redefined
the
go
to
market
approach
and
grew
the
company
to
posi5on
Zave
as
the
leading
digital
incen5ve
plasorm
provider.
This
led
to
Zave’s
acquisi5on
by
Google
in
2011.
Aaron
is
a
veteran
in
the
mobile
industry,
with
senior
level
management
roles
with
such
companies
as
GroundTruth/Umber
Systems,
Motricity,
InfoSpace,
and
Sprint.
Currently,
Aaron
is
responsible
for
managing
Ground
Truth’s
business
rela5onships
with
mobile
operators
and
other
partners.
Before
this
role
at
Motricity,
Aaron
served
InfoSpace
as
director,
partner
development,
where
he
was
responsible
for
all
facets
of
rela5onships
and
account
development
with
mobile
operator
clients.
Sarah’s
background
in
business
opera5ons
for
high
growth
companies
includes
fueling
the
growth
and
driving
the
sale
of
several
companies/technologies
across
industries
and
public/private
sectors
including
ViA,
Inc,
(Siemens)
Murphy
Maxwell,
(CDR)
and
Strategic
Business
Systems
(Brocade).
As
a
Partner
with
Rocket
Fuel,
Sarah
advises
both
high
tech
startups
and
enterprise
customers
focused
on
accelera5ng
growth.
Thad Langford
Aaron McKee
Sarah Gambach
The Advisors