The document discusses the Lean UX process, including establishing a vision, developing assumptions, designing features, creating MVPs (minimum viable products), gathering feedback through research, and iterating based on learning. The Lean UX approach emphasizes rapid prototyping and testing assumptions with customers to help guide product development.

1. LEAN UX
Ryan Winzenburg
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2. LEAN UX
Vision MVPs
Design Research
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3. VISION
• Assumptions
• Hypothesis
• Outcomes
• Features
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4. PREPARATION
• Divergent Process
• Research
• Analytics
• Usability Report
• Past Success/Failures
• Stakeholder Input
• Competitive Analysis
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8. BUSINESS ASSUMPTIONS
• I believe my customers have a need to _______ .
• These needs can be solved with _______ .
• My initial customers are (or will be) _______ .
• The #1 value a customer wants to get out of my service is
_______ .
• The customer can also get these additional benefits _______ .
• I will acquire the majority of my customers through _______ .
• I will make money by _______ .
• My primary competition in the market will be _______ .
• We will beat them due to _______ .
• My biggest product risk is _______ .
• We will solve this through _______ .
• What other assumptions do we have that, if proven false, will
cause our business/project to fail? _______ .
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12. USER ASSUMPTIONS
• Who is the user?
• Where does our product fit in his work or
life?
• What problems does our product solve?
• When and how is our product used?
• What features are important?
• How should our product look and behave?
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15. OUTCOMES
• Statement
• We believe that [doing this/building this
feature/creating this experience]
• for [these people/personas]
• will achieve [this outcome].
• We will know this is true when we see
[this market feedback, quantitative
measure, or qualitative insight].
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16. [OUR SERVICE/PRODUCT] WAS DESIGNED TO
ACHIEVE [THESE GOALS].
WE HAVE OBSERVED THAT THE PRODUCT/SERVICE ISN’T
MEETING [THESE GOALS], WHICH IS CAUSING [THIS
ADVERSE EFFECT] TO OUR BUSINESS.
HOW MIGHT WE IMPROVE [SERVICE/PRODUCT] SO
THAT OUR CUSTOMERS ARE MORE SUCCESSFUL BASED ON
[THESE MEASURABLE CRITERIA]?
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17. FEATURES
• Tactics
• Features
• Products
• Service
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19. FEATURE STORY
• Statement
• We will [ create this feature ]
• for [ this persona ]
• In order to achieve [this outcome ]
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20. COLLABORATIVE DESIGN
• Design Studios
• Style Guides
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21. DESIGN STUDIO
• Agenda
• Problem Definition & Constraints
[15-45 mins]
• Individual Idea Generation (Divergent)
[10 mins]
• Presentation and Critique [3 min/each]
• Iterate and Refine [5 - 10 min]
• Team Idea Generation (converge)
• [10 mins]
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22. STYLE GUIDE
• Pattern Library
• Typographic
• Interactive
• Visual
• Maintenance
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25. MVP
• Focus
• Tools
• Prototypes
• Non-Prototype MVPs
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26. MVP FOCUS
• Increase Learning
• Prioritize Ruthlessly
• Stay Agile
• Measure Behavior
• Use a clear call to action
• Delivering Value
• Be Functional
• Integrate with existing analytics
• Be consistent with rest of products
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27. TOOLS
• Sketching
• Prototyping
• Copy Writing
• Visual Design
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33. PROTOTYPING
• What am I trying to learn?
• What are the main signals I need from the
market to validate my hypothesis
• Are there other signals I can test for that will
serve as indicators for my main signal
• What’s the fastest way for me to find this
information?
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34. NON-PROTOTYPE MVP
• Email
• Google Ad Words
• Landing Pages
• Button to Nowhere
• Concierge Services
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35. FEEDBACK & RESEARCH
• Collaborative Research
• Continuous Research
• Artifacts/Results
• Methods
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36. COLLABORATIVE RESEARCH
• Researcher as Coach
• Review Interview Guide
• Who to speak to
• Interview
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37. INTERVIEW
• Questions
• Conversations
• Demonstrations
• Follow Up Questions
• Referrals
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38. CONTINUOUS RESEARCH
• M: Recruit and Plan
• T: Refine MVP
• W: Refine, Script, Finalize
Recruiting
• Th: Test/Review
• F: Plan Next Steps
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39. ARTIFACTS/RESULTS
• Sketches
• Wireframes
• Mock-Ups
• Prototypes
• Coded Prototypes
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40. METHODS
• Diary Studies • Analytics
• Card Sorting • User Forums
• Unmoderated Testing • Social Media
• Usability Tests • Surveys
• Contextual Inquiry • Search Logs
• Customer Support • A/B Tests
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