Rakalene Condon discusses creating successful products through small shifts and perseverance in a presentation at Leading the Product 2017. She emphasizes the importance of observing and listening to customers to enhance quality and retention in the B2B buying cycle. The content is designed to provide insights on customer experience and product development.

1. Leading The Product 2017
Lightning Talks Slides
Melbourne, Australia
Rakalene Condon
CoreLogic
For more information go to
www.leadingtheproduct.com

2. Small Shifts and Perseverance
Create Winning Products
Rakalene Condon

4. 4
Toddlers. My toddlers!

5. 1. Observe & Listen
Back to basics
4
Observe and listen to customers
(clearly I’m talking here but it’s hard
to take a photo of yourself listening)

7. Customers front of mind
7

8. 8

9. 9

10. Outcomes: Better quality, higher retention

11. Customer Experience
11

12. 12

13. The B2B buying cycle
Source: McKinsey

15. 1

19. Thank You LinkedIn: @rakalene