Laxmikant Deshpande has over 24 years of experience in international sales and marketing in India and the GCC region. He has held roles such as General Manager, Marketing Manager, and Sales Manager for various FMCG and food companies. He specializes in key account management, business development, sales and marketing strategy, branding campaigns, and team leadership. He has a post-graduate diploma in marketing management and a bachelor's degree in commerce.

1. PROFILE
INTERNATIONAL SALES & MARKETING MANAGER
24 years of experience in National-International market, in India (10 years) & GCC (Bahrain 14 years).
Being Responsible for Sales, Logistic ,Sales & Production Planning ,Advertisement & Sales
Promotion/Consumer Products/Import –Export/FMCG Service, Delivery & Post Sales Collections - Support
Production Planning & Order Execution, Public Relation, given an effective contribution to create integrated
strategies to develop and expand existing Sales,widening the Customer Base, Brand /Product Evolution & New
Market Development across FMCG/Manufacturing and Food Industries. My managerial career along with
academics in Marketing Post Graduation endeavors in Key Account Management, Customer Care & Business
Development in reputed & high velocity organizations.
CAREER SYNOPSIS
General Manager- Sales Marketing Mhetre Foods Pvt. Ltd, India February 2016 – Till Date
About Company: ISO Certified Company FMCG - IQF Processed Frozen Vegetables, RTE products & paste.
Key role: Successfully launched company products in India and International market.
 Appointed region wise Distributors, Sales Executives & sales staff. Arranged training programs.
 Responsible for entire Sales plan management, Logistic management and execution for India&
International market.
 Developed market strategy by effective innovative marketing, Planned Advertising & promotional
activities.
 Team Management.
Marketing Manager- Daulat Agro (I) Pvt. Ltd, India July 2014 - October 2015
About Company: ISO Certified Company FMCG - IQF Processed Frozen Vegetables, RTE products & paste.
Key role: Successfully launched company products in India and International market.
 Responsible for entire plan management and execution for India& International market.
 Developed market strategy by effective innovative marketing, Planned Advertising & promotional
activities. Achieved success ratio in India 80% and international market 90%.
 Appointed region wise Distributors, Sales Executives & sales staff. Arranged training programs.
 Participated in GULFOOD Dubai Exhibition, interacted with international clients, convert them into
business. Opened export business to Dubai, Saudi Arabia, Kuwait, Qatar, Oman,Bahrain
LAXMIKANT DESHPANDE
Mobile: +91 9130438123
E-mail: laxmikantme@yahoo.com
Address: B-15, Heerai Niwas, Mahatma Soc., Kothrud, Pune - 411 038 (India)

2. Sales Manager- Union Group of Companies, Kingdom of Bahrain Sept. 2002 - May 2014
About Company: First ISO Certified Group in Bahrain. Business includes FMCG, Manufacturing, Distribution,
Product Import and supply to hotels; restaurants; fast foods; super markets & companies.
Key role: Handled key account management, customer relationship development, Sales Planning & Supply
Chain , contract negotiations & order procedures till its fulfillment.
 Achieved new business of Aluminum Bahrain, Military Pension Fund, AAR CORP.(USA), Arab News
channel, Ernest & young, Gulf Air, Super markets like Mega Mart, Geant, Carrefour.
 Received appreciation for outstanding service to the Aluminum Bahrain (ALBA).
 Responsible for the corporate customers like Gulf Air, ALBA, Bahrain Int’l Circuit, E&Y, Rotana
Management (Saudi Arabia).
 Sales target enhanced upto 20 to 30% annually.
Sr. Sales Executive Jawad Business Group, Kingdom of Bahrain July 1998 - August 2002
About Company: Super markets, Restaurants, Fast food outlets, Bakery products, import exports, FMCG
Distributors & ware houses.
Key role: Handled major organizations by understanding their requirements, policies & buying procedures.
 Customize offering to individual customer needs.
 Implemented plan management as a mentor for speeding profitability.
 Managed the Purchase, Sales Distribution, promotional activities.
 Achieved the large order tenders of Hotel Industry, Government organizations & Shipping companies.
 Achieved an overall sales growth of 20%.annually
 Received a ‘Top Achiever Award’ for Awalco and appreciated by the Awal Gulf Manufacturing for
excellence in service.
Sales Administrator Omega Enterprises, Pune (India) January 1996- May 1998
About Company: Authorized Company Distributor of MNC FMCG Companies like HLL, Perfetti India,
Bakemans, American Dryfruits and Kissan.
Key role: Controlled Distribution network through entire Pune city & region as per company rules &regulations.
 Area wise sales, budgeting, evolving strategies towards achievements of sales target.
 Organized promotional activities, man management, claim management with rich experience.
 Monitoring and reporting pricing trend and competitors activities, development of product network.
 With a deep reach of retailers & wholesalers, achieved a record sales growth of 50%.
Sales Officer Parle Beverages Ltd., India May 1992 - November 1995
About Company: One of the top FMCG Companies in India, beverages like Thumps-up, Limca, Gold Spot,
Frooti, Appy ,Matto & Bislery Water
Key role: Appointed & Managed 80+ distributors in cities and district wise.
 Worked out a Delivery & Distribution Strategy to improve Order and Delivery.
 Organized sales promotional campaigns, strong merchandising activities at the outlets ensuring
increased shelf facings. Target achieved remarkably as per company expectations.
 Developed best relation with dealers, retailers, wholesalers.
 Conducted Product training for dealer staff.

3. FUNCTIONAL DOMAIN
Key Account Management: Managing key account relationships through regular visits and communication
with the decision makers. Maintain a strong bond by building on public relations. Interface with the customers
to get their feedback / queries to further increase the efficiency of services.
Business Development: Streamline and segregate new methods for revenue growth &developing marketing
plans to build consumer preference. Develop customer base by visits to new accounts thus widening the
business horizon.
Sales & Marketing: Utilizing market information & personal network to develop marketing intelligence for
generating leads. Implementing result oriented marketing strategies to reach to core of every market segment.
Branding Campaigns: Conceptualizing & implementing sales promotional activities for brand building &
market development. Create initiatives, designing events, planning of merchandising and execution.
Team Leadership: Providing direction and support to the team for building capability and better client
servicing including providing guidelines for Over-the-Counter interaction with customers.
Strategic Planning: Developing detailed Business Plans and Programs to meet the objective of maximizing
sales revenues and achieving profitability.
ACADEMIC CREDENTIALS
Post-Graduation Diploma in Marketing Management Year 1990-91
Symbiosis Institute of Marketing Management - Pune, India
Bachelor of Commerce (B. Com) Year 1989-90
Symbiosis College – Pune, India
PERSONAL DETAILS
 Date of Birth: 1st December, 1967
 Marital status: Married
 Languages Known: English, Hindi, Marathi, Arabic
 Passport No.: G4145018 (DOI – 04/05/2008 DOE – 03/05/2018 )
 Driving License: Four Wheeler, valid in Bahrain & India