The document summarizes the launch of the Center for Consumer Health Informatics Research (CCHIR) at Nova Southeastern University College of Pharmacy. The goals of CCHIR are to conduct research in consumer health informatics, educate students and the public, and provide training and services. Current and planned research studies focus on areas like mobile health, social media, medicines information, and public health informatics. The center aims to advance the use of technology and information to help consumers manage their health.

1. Kevin A. Clauson, PharmD
Launching a Center for Consumer
Health Informatics Research

2. People
Technology
Informatics
Information
Building Core Competencies in
Pharmacy Informatics, 2010.

3. Consumer Health Informatics
Field that studies and incorporates
patient preferences, behaviors,
tools, and technologies in order to
help inform their decision making
and manage their health
Adapted from www.amia.org

4. Everyone is tackling medical informatics
(but not the consumer-focused specialty)

5. FOUNDATIONS OF
CENTER FOR CONSUMER HEALTH INFORMATICS
RESEARCH (CCHIR)
INFORMATION
CONSUMER
MEDICINES
HEALTH
HEALTH
PUBLIC
NOVA SOUTHEASTERN UNIVERSITY COLLEGE OF PHARMACY

6. How do the goals of the
Center fit together?
CONSUMER
HEALTH EDUCATION
RESEARCH SERVICE
TRAINING
INFORMATICS

7. Dr. Clauson
Consumer Health Informatics

9. Treatment #1 Treatment #3
Source: Pew Internet & American Life Project, 2009.
60% of e-patients said health information found
online affected their treatment decisions

10. eHealth
Literacy Lily
Model
eHEALS
Health literacy scale
J Med Internet Res 2006;8(2):e9.
J Med Internet Res 2006;8(4):e27.

11. Dr. Fass
Medicines Information
Journal of Medical Marketing 2008;8:311-8.
Journal of Direct, Data and Digital Marketing Practice 2008;9:231-44.

12. Pharmacovigilance 2.0 to detect atypical events

13. Web-based method to mine patient
views on prescription drug abuse issues
J Affect Disord 2011;130(1-2):290-3.

14. Dr. Garcia
Public Health Informatics
Application “in areas
of public health
(surveillance,
reporting, and health
promotion)” Building Core Competencies in
Pharmacy Informatics, 2010.

15. Population-level
data aggregation

18. Example intersection of three foci
Consumer Mobile
Health
health
Medicines Public
information health

19. mHealth is the use of mobile devices
and global networks to deliver health
services and information

20. 82% of
American
adults have a
cell phone*
Owns
*Range: 57% (65+) to 90% (18-29)
Pew Cell Phones and American Adults 2010 Does not own

21. Pew Internet Mobile Access 2010
87% of blacks
and Hispanics
own a cell phone*
*Compared to 80% of whites

22. Pew Internet Mobile Access 2010
Hispanics use
their phone to go
online and to text
more frequently
than any other
group*
*English-speaking Hispanics

23. Consumers would most prefer to
receive a medication reminder via:
Phone call 1.3
Buzzing drug 2.5
vial
Email 15.2
Phone alarm 19.5
App 20.3
Text 41.1
message/SMS
0 20 40 60 80 100
Percent
Source: Consumer Health Information Corporation, April 2011 (n=395)

24. Mobile is going to be the real
GAMECHANGER

25. Opportunities down the road

26. CENTER FOR CONSUMER HEALTH INFORMATICS RESEARCH
Selected current and in-process studies
SMS in HIV Texting in Diabetes Medicines Silver Surfer
Dr. Alkhateeb Dr. Clauson Information Dr. Caballero
Dr. Ayala Dr. Elrod Survey Dr. Clauson
Dr. Clauson Dr. Garcia Dr. Clauson Dr. Jacobs
Dr. Eckardt Ms. Masmouei Dr. Fass Mr. Jacob
Dr. Sherman Dr. Sherman Dr. Carvajal
mHealth & Wiki Meds Social Media Pharmacovigilance
Participatory Readability in Pharmacy Dr. Clauson
Medicine Dr. Clauson Education Dr. Fass
Dr. Alvarez Dr. Miles Dr. Clauson Dr. Holness
Dr. Clauson Dr. Pelcher Dr. Joseph Dr. Seamon
Mr. Kchao/Ms. Lewis Dr. Singh-Franco
Dr. Pandya Dr. Sircar
Dr. Perez Dr. Wolowich
Dr. Singh-Franco

27. Wireless Assisted Living
One way to help manage
the approaching storm of
an increasingly aging
population

28. Consumer Health Informatics
Fellowship

29. Consumer Health
Informatics & Web 2.0
in Healthcare elective
Course began in 2009 at NSU
2nd offering in COP
4th offering in COM MSBI Program

30. Thank you for
your time!

31. Images
• http://flux.fm/sites/default/files/images/frontpage/152294main_Launch-lg.jpg
• http://vimeo.com/14032810
• http://www.amia.org/programs/working-groups/programs/consumer-health-informatics
• http://thegazette.com/wp-content/uploads/2011/07/malloy.jpg
• http://asthmapolis.com/
• http://www.who.int/goe/en/
• http://leomessiofficial.com/wp-content/uploads/2011/04/leo_messi_wallpaper4.jpg
• http://www.pmhh.com/files/image/other/pharmacy(1).jpg
• http://www.wikipedia.org/

32. Images
• http://www.writeonresults.com/Images/Samples/KraftEnvelope.gif
• http://www.manhattan.lib.ks.us/images/meetingrooms/techclassroom.jpg
• http://bit.ly/nLvzqt
• http://www.crtutor.com/wp-content/uploads/2010/03/pharmacovigilance1.jpg
• http://savemeadowbank.files.wordpress.com/2008/03/save-meadowbank-meeting3-hands-up.jpg?w=549&h=275
Unreferenced presentation
images are licensed for use

33. CCHIRinfo@nova.edu
http://pharmacy.nova.edu/CCHIR/