The document outlines the goals and new features of a website redesign that took place between 2008-2013 for a company that produces products for spas and salons. The goals were to improve the user experience, increase product distribution and sales. New features included an updated brand image, product catalog, blog, social media/salesforce integration and marketing automation tools. The redesign and new digital marketing strategy was aimed at driving more visitors and conversions.

1. A Fresh New Look

2. Before 2008

4. 2008 - 2012

6. 2013

8. Website Goals
1. To create a powerful end-user experience with
targeted audiences
– Primary Audiences = Spa & Salon owners and
professionals
2. To increase distribution of product line
3. To increase sales by 8% in 2013.

9. New Features & Benefits
● Updated Brand Image
● Blog
● Full Product Catalog
● Lead Capture
● Social Media integration
● Sales Force integration
● Marketing Automation tools

10. Feature:
Product Catalog

14. Feature:
Promotions

17. Feature:
Blog

20. Feature:
Distributor Locator

22. Feature:
Distributor Portal

25. 2013 and beyond...

26. Digital Marketing Strategy
1. EasyLocator geographic location service
2. Bi-weekly blog posts
3. Email newsletter – blogs, promotions, events,
product announcements
4. Visitor conversion optimization
5. Incremental improvements... (product reviews)

27. Your Turn...
Grab an iPad and take a tour

28. Credits
1. Intrinsics – Lea Ann Cook, Kristi DuPlessi, George
Hargrove
2. Barnhardt – Pete Chantry, James Walker, Kevin
O'Rourke, Ann Margaret Bowers, Dennis Lee
3. Knowmad – Van Wilson, Diona Kidd, William McKee
4. The Alison Group – Kari Rehnlund, Mark Alison