This document provides an overview of L'Oreal, including an acknowledgement, introduction, facts and figures, corporate social responsibility initiatives, hierarchy, SWOT analysis, products, marketing strategies, budget, profit, and competitors. It was compiled by 7 students and thanks KC College and various individuals for their support and opportunity to learn about corporate experiences.

1. COMPILED BY:- NIDHI JAIN –17

2. JAYESH MULCHANDANI – 31

3. ARCHI RAMBHIA – 36

4. NIYATI SHAH – 46

5. AMRIN SIDDIQUI - 51

6. SONAL JAIN - 59ACKNOWLEDGEMENT We thank KC college and our principal Ms Manju Nichani for providing us with such a nice course and we also thank our HOD Mr. Kailash Chandok and Ms Neha Singh for giving us the opportunity to meet the corporate people and share their experience with us. We also thank our family and friends for supporting us .

7. CONTENTSNAME OF THE COMPANYINTRODUCTIONFACTS AND FIGURESCOOPERATE SOCIAL RESPONSIBILITYINITIATIVES AND ACHIEVEMENTSHIERACHYSWOT ANALYSISPRODUCTSPLANS AND SERVICESORGANISING RESOURCESMARKETING STRATEGIESRELATION WITH EMPLOYEESBRAND AMBASSADORBUDGETPROFIT AND LOSSUPCOMING PRODUCTSCOMPETITORSCONCLUSIONBIBLIOGRAPHY

8. L’OREALThe company began doing business in India in the early nineties through a distributor and later established L'Oreal India, a wholly owned subsidiary of the L'Oreal Group.

9. L'Oreal - the second ranked international cosmetics company in India - claims that revenues in the country increased five-fold over the past five years.INTRODUCTION Origin in 1909, under the leadership of the innovative French chemist, Eugene Schueller

10. Main headquarters in Paris

11. Proud holder of 25 global brands and is one of the top patent-holders of nanotechnology in the United States.

12. Over the years, the company has received several prestigious awards and recognitions. "Research and innovation" have remained the hallmark of L'Oreal. Presence in the fields of dermatology and pharmaceuticals.

13. The brand ambassadors of L'Oreal include celebrities like Penelope Cruz and Aishwarya Rai Bachhan.

14. The company continues to help millions across the globe to achieve their dream of "aspiring to beauty.“

15. L'Oreal operates three divisions in India, including the Consumer Products Division Maybelline New York and Garnier The Active Cosmetics Division with the Vichy brand of dermo-cosmetics. Everyone aspires to beauty.

16. Our mission is to help men and women around the world realise that aspiration, and express their individual personalities to the full.FACTS AND FIGURESL’Oreal’s largest single shareholder is 85-year-old French heiress Lilian Bettencourt, daughter of L’Oreal’s founder.

17. Worth an estimated $22 billion, Bettencourt is also the world’s richest woman.

18. Swiss food company Nestle owns 1/4 of the company.

19. L’Oreal is the world’s largest cosmetics company.

20. L’Oreal is also the top nanotechnology patent-holder in the United States.

21. Eugene Schueller, a young French chemist who developed an innovative hair-colour formula. He named his improved hair dye Aureole.L’Oreal employs 50,500 people in over 130 countries.

22. Spokespeople for L’Oreal have included Aishwarya Rai, Matthew Fox, Ben Affleck and the Spice Girls.

23. L’Oreal consists of over a dozen global brands GROUP PROFILE-A century of expertise in Cosmetics-€ 17.5 billion consolidated sales in 2009-23 global brands*-130 countries-64 600 employees-674 patents filed in 2009.

24. CORPORATE SOCIAL RESPONSIBILITYFor L’Oréal, incorporating social, environmental, and economic concerns is fundamental for its strategy and its activities, as it is with choosing partners and its supplier relations.

25. L’Oréal has set up a social responsibility program the - L’Oréal buy & care program for dealing with suppliers in order to enforce fundamental aspects such as:

26. compliance with laws in force,

27. respecting human and labour rights,

28. protecting the environment ,

29. the health and safety of workers.Safety/Health/Environment social audits are frequently conducted worldwide all throughout the logistics chain in order to:-

30. approve of suppliers' choices,

31. continuously improve existing partnerships.

32. The company says it wants to reduceits carbon footprint and its use of natural resources through greater eco-efficiency and lowered environmental impact. It has laid down the goals of reducing greenhouse emissions, waste generated by finished products and water consumption per finished product by 50 percent over the next five years.

33. INITIATIVES AND ACHIEVEMENTSIn the course of the past year L’Oreal has undertaken a numberof significant initiatives as part of its sustainability aims andhas also been acknowledged on a number of occasions for its achievements in the area.It was named for the third year running as one of top 100 most sustainable companies in the world by Corporate Knights magazine.

34. As well as being ranked one of the top ten companies for the responsible use of palm oil by the WWF.

35. Back in February “The Global Canopy Foundation” commended L’Oreal as a ‘best performer’ in its 2009 Forest Footprint Disclosure review.HIERACHYMANAGING COMMITTEE:-JEAN-PAUL AGON – Chief Executive Officer

36. LAURENT ATTAL – President and CEO Of L'Oreal USA

37. JEAN-PHILIPPE BLANPAIN – Operations General Manager

38. NICOLAS HIERONIMUS - President Of Professional Division Products

39. BEATRICE DAUTRESME – Executive Vice-President

40. JEAN-JACQUES LEBEL - President Of Consumer Products

41. BRIGITTE LIBERMAN – General Manager Of Active Cosmetics

42. MARC MENESGUEN – President Of Luxury Products

43. CHRITIAN MULLIEZ – Executive Vice-President Of Administration and Finance

44. ALEXANDRE POPOFF – Managing Director

45. FREDERIC ROZE – Managing Director Of North America Zone

46. GEOFF SKINGSLEY – Executive Vice-President Of Human Resources

47. JOCHEN ZAUMSEIL – General Manager Of Asia Zone SWOT ANALYSISS – STRENGHTS

48. W – WEAKNESS

49. O – OPPORTUNITIES

50. T - THREATS1) STRENGHTS:-Passion as the key to the well-renowned accomplishment.

51. Research and innovation in the interest of beauty.

52. Dedication to their continuous research.

53. Leadership and developing activities in the growing cosmetics industry.

54. Advertising strategy.2) WEAKNESS:-Decentralized organizational structure.

55. Subdivisions of the Company, leads to the difficulty in the control of L’Oreal.

56. The profit margin is comparably low.

57. Coordination and the control of the activities in the worldwide market.

58. Dissimilarities of products.3) OPPORTUNITIES:-Being the leading cosmetic brand gives them the edge for their well-known image.

59. L’Oreal take the advantage of the great market share because of the numerous patents registered by the Company.

60. Growing demand for beauty products.4) THREATS:-Growing competition in the field of cosmetic brands.

61. The economic downturn and the spending habits of consumer.

62. Problems to reach out the average people from the underdeveloped countries.

63. People may find the products are not of their basic needs.

64. The danger that other brands could surpass their profit.PRODUCTSLUXURY PRODUCTS.

65. CONSUMER PRODUCTS. PROFESSIONAL PRODUCTS ACTIVE CONSUMERSPLANS AND SERVICES

66. MARKETING STRATEGIESGoing to saloons and demonstrate the products

67. Going to fashion hair stylist and make them understand the benefit of the products

68. Organizing seminars

69. Online teaser campaign

70. Make over programmes

71. Free skin analysis

72. Consumer satisfaction

73. To formulate products that suits other women from other parts of the worldRELATION WITH EMPLOYEESL'Oreal embraces diversity in their employees for which they received the Diversity Best Practices 2004 Global Leadership Award

74. Value the employee’s culture and ideas

75. Employees are given certain products of the company at a discounted rate

76. Suggestions are always welcomed

77. Provided with incentivesBRAND AMBASSADORLOREAL WOMEN:-AISHWARYA RAI

78. SONAM KAPOOR

79. FREIDA PINTO LOREAL MEN:-GERRAD BUTLERBUDGETSOne of the biggest advertisers in the world

80. Budget has swelled by 9.5 percent to $6.29 billion

81. Approximately spends:- 75% on TV ads 20% on print ads 2% on web initiativesDecided to reduce its ad spending on traditional media.

82. Total sales must be $2.4 dollar.PROFIT CHART PROFITPrice in $ million

83. COMPETITORSLOREAL is also in the race to be at the top. The only thing that restricts a company to be a monopolist is the competition in the market. LOREAL too is somewhat affected by its competitors:-LAKME

84. ORIFLAME

85. VLCC

86. UNILEVER

87. REVLON

88. SHISEIDO

89. PROCTOR and GAMBLERCONCLUSIONAfter meeting the people of LOREAL Company we conclude that they believe that looks matter a lot for a successful life. This is because if people look glamorous they develop a sense of confidence in them and this confidence leads to success in one’s life.