La Villa is an Italian villa concept located in Dubai that aims to showcase and sell high-end, handcrafted Italian products through an exclusive retail space, hosting events, and facilitating business partnerships between Italian brands and clients in the GCC region. The villa combines Italian design aesthetics and craftsmanship with smart home technology, hosting fashion shows, meetings, and tastings to immerse guests in Italian heritage through an augmented reality experience. The villa is managed by a team of professionals with experience in retail, business, marketing, and event planning to promote the excellence and luxury of partner Italian brands.

1. ABOUT ITALIAN HERITAGE

2. “I'm not really happy, except when I am in
my beloved villa”
Cicerone

3. 3
▪ About US
▪ Concept
▪ Partners
▪ Selection of references
Index

4. is a piece of Italy born out of the country’s beauty, landmarks and artisanship. It is where
discerning ladies and gentlemen experience the excellence of Italian heritage in the Home of Elegance.
La Villa is a sophisticated destination in Dubai for events, fashion, jewellery, interior design, bespoke creations
and gourmet food. It aims to utterly change the way “Made in Italy” is experienced today.
La Villa welcomes its guests in the discreet and charming area of Jumeirah. The front door opens to disclose a ground
floor dedicated to male tailoring, business meetings and entertainment. The secluded first floor hosts the ladies
fashion showroom. The entire Villa is a conceptual exercise where contemporary living fuses perfectly with centuries of
Italian heritage. Pieces from the Italian artistic tradition create a harmonious interior design concept.
And yet, La Villa is also an inspiring example of home automation where tradition combines with futuristic technology.
All elements are integrated and manageable via tablets and mobile devices - including curtains, lightening, music,
climate control and garage doors.
La Villa has two mandates. It is a prime retail spot for high luxury and artisanship that attracts discerning buyers.
But it is also a secluded community that gathers people wanting to develop virtuous relationships for both leisure and
business. It assists superb quality innovative Italian brands in reaching international markets.
4
About la villa
Have a look to our video and our brochure:
La Villa Video La Villa Brochure Featured on

5. The exciting concept of the Italian Villa of elegance is based on the combination
of the following features:
CONCEPT
• Made in Italy selected offering
• Business opportunities hub
• Exclusivity of clients & services
• Luxury location
• Innovative marketing initiatives & dedicated events
• Augmented reality
• Skilled professionals

6. Made in Italy selected offering
• Our professionals constantly selects the excellence of Italian heritage to be
exhibited in La Villa
• Every piece exhibited in La Villa is handmade, this ensures that two pieces are
never the same. In every phase the concern of our partners is always the same:
quality. The results is artifacts characterized by a timeless elegance
• Our guests walk on precious floors, sit on exclusive sofas while tasting gourmet
food and chatting with their own personal shopper about the finest Italian
fabrics, suits, accessories, jewels and bespoke creations
• Everything in this experience, including music and fragrances, represents
achievable desires for the guests

7. • Our business model is about bringing the best of Italian brands and artisanship
worldwide, building virtuous networks of B2B relationships
• La Villa act as business accelerator in order to allow discerning investors and
customers in the GCC area to access to centuries of Italian heritage without
needing to travel and investing in scouting activities
• Our professionals select companies in any craftsmanship fields (bespoke
tailoring, jewellery, interior design, fit-out, equipment, art, gourmet food) testing
their capability in terms of production and economic/financial/qualitative
diligence
• La Villa makes Italian Heritage accessible, not just for the final consumers but also
for local investors, ready to penetrate the market and do profitable business
Business opportunities hub

8. • La Villa welcomes its guests in the discreet and charming area of Jumeirah
• The front door opens to disclose a ground floor dedicated to interior design, man
tailoring, business meetings and entertainment. The secluded first floor hosts the
ladies fashion studio
• Touches of detail such as the inlaid marbles, nanotechnology mosaics, hand-
painted walls, boiserie and resins ceiling
• Areas dimensions:
• Ground floor, 300sqm
• First floor, 300 sqm (including 2 small balconies)
• Terrace, 350 sqm
• Gourmet area, 100 sqm
• Garden, 500 sqm
Luxury location

9. • Italian Villa of Elegance is a recognizable mark of incomparable quality and style
• It’s a home of elegance, where discerning ladies and gentlemen experience the
excellence of Italian heritage
• Tastemakers from across the UAE are heading in for an invitation-only tour of La
Villa and to be part of La Villa membership program
Exclusivity of clients & services

10. Marketing & events
• La Villa organizes periodical events to
facilitate relationships and promote
its brands
• During events La Villa brands will have
the chance to cr eate small
exhibitions to show their products,
services and performances
• La Villa professionals are constantly
working on social media and digital
mar keti n g to g et a g r ea ter
engagement from clients and prospects
• Partnership with luxury concierge
companies and multi-brand rewards
programs allows La Villa to reach the
right audience for its exclusive offer

11. The Villa will excite client’s
senses through an
unforgettable experience of
augmented reality
Each client will enjoy his own
experience, enriched by
beautiful music, unique
fragrances and Italian delicacies
In this context, clients will
appreciate and touch products
of exceptional quality. It will be
also possible to interact and see
the excellence of traditional
production process in Italy
with our own eyes
Augmented reality
• The journey is enriched by
beautiful music, unique
f r a g r a n c e s a n d I t a l i a n
delicacies
• La Villa is also an inspiring
example of home automation
where tradition combines with
futuristic technology
• All elements are integrated and
manageable via tablets and
mobile devices - including
curtains, lightening, music, climate
control and doors
• La Villa is powered by one of the
most awarded HF system in the
world

12. Skilled professionals
• The team consists of highly experienced professionals and a creative team,
with extensive knowledge in retail, finance, business consultancy, with one
common goal, furthering the success of the company
• Every member is dedicated to enhancing the excellence, exclusivity and luxury
imbued in the brands
• The team strives to constantly improve, avoid complacency, broaden their skill sets,
uphold superior work ethics and initiate new ideas and ventures

13. Skilled professionals
Stefano Giuliani
CEO
15 years experience in Business Strategy
Paola Giuliani
LAWYER & BD ITALY
15 years experience as Lawyer and Business Developer
Emma Limone
CHIEF STRATEGIC OFFICER
10 years experience in Organization and
Management Consulting
Sara Avanzini
COMMUNICATION MANAGER
5 years experience in Strategic Marketing and Events
Quirino Santoro
GRAPHIC DESIGNER
Hisham Wyne
CONTENT EXPERT (Free lance)
10 experience in MC, Copy-writing, Content Consulting
Christian Farioli
DIGITAL MARKETING EXPERT (Free lance)
15 years experience in Digital Marketing Strategy, Display
Advertising, Mobile Marketing and Web Analytics
Jean Oosthuizen
EVENT EXPERT (Free lance)
15 years experience Events Management, PR and Marketing

14. Partners

15. Jumeirah Rd Villa 734, Umm Suqeim 2 - Dubai
+971 4 3389147 info@lavilla.ae