The document discusses organic and paid growth strategies on Facebook. It summarizes RockYou's organic growth story and how they achieved 15 million users with no marketing. It then discusses RockYou's paid growth strategies using Facebook ad networks, noting they can generate 100-10,000 new users per day at $0.10-$0.30 per click or $0.15-$0.60 per installation. Key factors for viral growth include focus on new users, direct/indirect friends, and universal applications.
La computadora es un dispositivo electrónico que puede recibir datos como entrada, procesarlos de acuerdo con un conjunto de instrucciones y producir resultados como salida. Se compone de hardware y software, y puede realizar cálculos, almacenar y recuperar datos de grandes cantidades de información, y comunicarse con otros dispositivos. Ha revolucionado la forma en que vivimos y trabajamos.
The document discusses opportunities for monetizing social media applications. It provides examples of large social applications on Facebook and their monthly active users. It then outlines several monetization strategies for social applications, including application cross-promotion using ads, agency-sourced branded advertising campaigns, lead generation campaigns, and virtual currency/microtransactions. It emphasizes the importance of viral growth strategies and building engagement to maximize monetization potential for social applications.
The document discusses organic and paid growth strategies on Facebook. It summarizes RockYou's organic growth story and how they achieved 15 million users with no marketing. It then discusses RockYou's paid growth strategies using Facebook ad networks, noting they can generate 100-10,000 new users per day at $0.10-$0.30 per click or $0.15-$0.60 per installation. Key factors for viral growth include focus on new users, direct/indirect friends, and universal applications.
La computadora es un dispositivo electrónico que puede recibir datos como entrada, procesarlos de acuerdo con un conjunto de instrucciones y producir resultados como salida. Se compone de hardware y software, y puede realizar cálculos, almacenar y recuperar datos de grandes cantidades de información, y comunicarse con otros dispositivos. Ha revolucionado la forma en que vivimos y trabajamos.
The document discusses opportunities for monetizing social media applications. It provides examples of large social applications on Facebook and their monthly active users. It then outlines several monetization strategies for social applications, including application cross-promotion using ads, agency-sourced branded advertising campaigns, lead generation campaigns, and virtual currency/microtransactions. It emphasizes the importance of viral growth strategies and building engagement to maximize monetization potential for social applications.