Pengdo gave a presentation in terms of which is similar to . This concept bases on the idea that customers can be also producers.

1. Product 2.0
2009.2.5
pengdo@dooing.net

2. 생산자소비자

3. 소비자는 멍청하다

4. IME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT C
1

5. IME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT C
2

6. IME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT C
3

7. 생산자는 더 멍청하다

8. IME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT C
1

9. IME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT C
2

10. IME SCENE DO NOT CROSS CRIME SCENE DO NOT CROSS CRIME SCENE DO NOT C
3

11. 생산자소비자

12. 생산자소비자

13. Product 2.0

14. 소비자
파워
생산자
파워
20세기 초
“품질”
20세기 말
“유저리서치”
현재
“Product 2.0”

15. Product 1.0 Product 2.0
디자인
평가
의사결정
수익배분

16. http://threadless.com

19. http://ryzwear.com

20. http://infectious.com

23. http://sellaband.com

24. http://redesignme.com

26. http://www.ideastorm.com

27. http://mystarbucksidea.force.com

28. 소비자는 멍청하다
X

29. 소비자는 똑똑하다

30. ONE MORE THING

33. dooing.net

34. 이미지 출처
- http://www.flickr.com/photos/pntphoto/867516607/
- http://www.flickr.com/photos/jimheid/1337510226/
- http://farm4.static.flickr.com/3091/3189205023_f233ac3f0c_o.png
- http://www.flickr.com/photos/bizarre07/3030127180/
- http://www.flickr.com/photos/happilydepressed/295271476/
- http://en.wikipedia.org/wiki/File:NewCokeCan1985.jpg
- http://www.movist.com/movies/viewgallery.asp?mid=1828&tp=p&num=2
- http://www.flickr.com/photos/spinch/2397133964
- http://www.flickr.com/photos/sometoast/492144493/
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