This document provides an overview of Kony, a mobile application development platform, and its partners HMS and Ideomobile. Kony addresses the challenge of developing applications across multiple channels by offering a single code base that can build applications for mobile, web, tablets, and desktop from a single code. The Kony platform provides tools for visual design, development, integration, testing and deployment that allow applications to be created once and run on any device. It also ensures applications are future proofed by supporting updates to operating systems and new devices.

1. Empowering
Everywhere.
January 2014

2. Agenda





Partners overview
Kony Overview
The Multi Channel
Challenge
How does Kony
address the
Challenge
Platform Overview

3. HMS – Company overview
• The leading Financial IT & professional
services consulting firm in Israel
• 200-strong elite team of professional
experts focused on financial organizations
• Over 21 years of “hands on” experience
Our uniqueness
• We leverage our expertise, business knowledge
and technological capabilities to continually
provide our customers with sustainable business
advantage
3

4. Selected Customers by Sectors
Financial
Institutions
Leading
Corporations
Investment
Houses and
Credit
Agencies
Insurance
Carriers
Regulators
4
Business
Partners
4

5. Ideomobile – Company overview
• Full service provider of mobile and cross channel solutions with focus on
financial services and healthcare sectors
• In charge of delivery and support of digital customer engagement
channels for 6 leading financial institutions and healthcare providers
5

6. A leader in the 2013 Magic Quadrant
for Mobile App Development Platforms
•
•
•
•
•
Founded in 2007
First product released in 2009
1400 employees
350 customers
600% growth in past two years
(fastest in the industry)
600+
20 million+
Top 20
1 billion+
published apps
app users every day
global SI partners
annual user sessions
3 of the top 6
3 of the top 5
2 of the top 3
3 of the top 5
US auto brands
insurance companies
US banks
US airlines

7. Financial Services
Hospitality
Manufacturing
1 million+
$750M
20%
active users worldwide
in mobile booking revenue
field productivity gain
Value—promised and delivered.
Health Insurance
Pharmaceutical
Airline
< 49 days
70%
$750M
to pilot a multi-channel app
saved in mobile dev costs
increase in mobile sales

8. Customers
Utilities/Services
Manufacturing
Healthcare / Pharma
Mining
Insurance
Financial Services
Automotive
Partners
Platform Partners
Technology Partners
SI Partners
Consumer / Retail
Hospitality

9. The Multi Channel Challenge
Video:

10. ‫יתרונות מרכזיים של ‪Kony‬‬
‫•‬
‫•‬
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‫•‬
‫•‬
‫•‬
‫•‬
‫•‬
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‫•‬
‫פיתרון ‪ Multi Channel‬מלא כולל ‪.Desktop Web‬‬
‫חווית משתמש אופטימאלית לכל פלטפורמה.‬
‫פיתרון קצה לקצה משולב לכל מחזור חיי היישום.‬
‫פיתרון אינטגרטיבי – לא שילוב מוצרים שונים.‬
‫קוד אחד, לכל סוגי הפלטפורמות / תצורות.‬
‫‪ SLA‬לתמיכה עתידית בכל מערכות ההפעלה והמכשירים החדשים.‬
‫פורטפוליו אפליקציות עשיר כולל קוד המקור.‬
‫‪ – Fast developers on-boarding‬עושר של חומרי הדרכה.‬
‫מחיר תחרותי ו- ‪ ROI‬מוכח.‬
‫הצלחות מוכחות במאות לקוחות ‪ B2C‬ו- ‪.B2E‬‬
‫פלטפורמת הדיגיטל הצומחת בעולם‬
‫01‬

11. ‫תועלות עסקיות של ‪Kony‬‬
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‫•‬
‫•‬
‫קיצור זמני עיצוב, פיתוח ותחזוקה (‪.)TTM‬‬
‫הקטנת סיכונים בזכות:‬
‫‪ SLA ‬ייחודי בעולם.‬
‫‪ ‬מעבר חלק בין עיצוב, פיתוח והפצה.‬
‫‪ ‬טמפלטים של אפליקציות מוכנות לשימוש מיידי.‬
‫‪ ‬צמצום תלות במפתחים בעלי ידע ייחודי.‬
‫הקטנה מהותית עלויות פיתוח ותחזוקה.‬
‫שיפור איכות – כתיבת קוד אחד, כלי ניהול ובדיקות מובנים.‬
‫11‬

12. The Multi-Channel
Challenge

13. Consistent view and experience in every
interaction
11:00 AM – tablet
While on the plane with
her iPad, she locates the
offer, reviews and
submits the application
9:00 AM – desktop
Customer logs in to view
and modify her spending
goals for the period and
notices a credit card offer
on her home page
8:00 AM – mobile
Customer views her
account balance upon
receiving a paycheck alert
and securely transfers
money between accounts
1:00 PM – mobile
Upon landing, the customer
receives a notification that her
application has been approved.
She clicks to read the details
3:00 PM – tablet
While in a cab, she pulls
her iPad for a better view
of all her accounts and
links the credit card to
her consolidated
accounts view
6:00 PM – laptop
Customer accesses her
account to set scheduled
payments for the new
credit card and ties
spending goals.

14. “
I want to access our data and apps—
User-First Experiences
anywhere and everywhere.”
Multi-Channel SaaS Apps
Line of Business
“
I need to develop for
new platforms, but it’s
hard and expensive.”
Multi-channel
Application Development Developers
Enterprise
Experience
Platform
“
I need an easier
way to manage all
this new stuff…”
Edge-optimized
IT Security Management & Security

15. How does Kony address
this challenge?

16. Write once.
A single code base.
Build everywhere.
Run everywhere.
Broad Native Support
Mobile
Web (mobile + desktop)
Tablets
Individual, device-optimized sites
Single Page
Architecture
Standard
Hybrid
Mixed Mode
Desktops and Kiosks
MBaaS
Messaging
Sync
Integration

17. Kony SLA: Future Proofing
Today
Kony Platform Version
2.5
3.0
3.5
4.0
4.5
5.0
iOS
4.x
5.x
Android
2.3
3.0
6.0
OS Upgrade: 30 days*
7.0
10.x
New Device on New OS: 90 days*
Blackberry
Windows Phone 7.5
Windows 8
6.x
5.5
7.x
4.0
Kony has you covered
* from release to developers
7.0
8.0
8.1
6.0
6.5

18. Forrester Report 2012
Reflects our learning: Market infancy now, growth in full lifecycle coming
Highlights
•
Recognition from customers that delivering Apps for
each OS by building them all natively is cumbersome
•
The scale of supporting Mobile Apps is now being
recognised
•
Mobility market and Spend $s will comprise
•
Developing monetization strategies
•
Process re-engineering on back-end services
•
Multi-platform testing ( and multiple device variants )
•
Building in security and quality
•
Managing the distribution and updates of Apps to App stores
•
Aiding App discovery and distribution
•
Capturing appropriate analytics and reviewing them
•
Evolving Apps over time to make them better
•
Integrate mobile apps into the single customer view
20
Copyright © 2012 Kony Solutions, Inc. CONFIDENTIAL
20 20

19. Actual Customer Case Study:
Tier 1 US National Insurance Company
Copyright © 2012 Kony Solutions, Inc. CONFIDENTIAL
21
21 21

20. Platform Overview

21. Kony Multi-Channel Experience Cloud
Kony Apps Cloud
Customer Apps
Kony Visualization
Cloud
Enterprise Apps
Kony Development
Cloud
SaaS Foundation
Kony Management
Cloud
Kony Cloud Foundation
Public Cloud
Hybrid Hosting
On-Premises

22. The Kony Experience Platform:
Design, build, and manage great apps.

23. Kony Apps Cloud:
Customer Experiences
Ready-to-run apps.
Get to market with
speed and confidence.
Activate fully customizable and
brandable to meet your needs.
Full of best practices and
features unique to your industry.
Kony
Healthcare
Kony Private
Banking
Kony Retail
Banking
Kony Commercial
Banking
Kony Retail
Kony Utilities
Kony
Insurance

24. Visualization Cloud

25. Multi-Channel Design Challenges
70% of defects in app development are categorized as UI defects.
 Legacy tools are
blank-canvas
 Design for each
platform/device
 No re-use of
prototype code
 Legacy tools
don’t implement
designs
 Reinterpret business
requirements
 Recreate designs
 Must rely on image
assets and style
guides
 Lacks ability to easily collaborate
 Unable to experience the real app before production
 Live apps fail business requirements

26. Designer Tools
Visual Canvas
 WYSIWYG interface
 Design for all or each channel
individually
 Native widget rendering
 Dynamic multi-channel flex layout
 Device library of phones, tablets,
and desktop
 Switch between OS, device, and
screen orientation

27. Designer Tools
Design Library
 Device-specific or common widget
collections
 Theme and skin library
 Pre-packaged & user defined
 Customizable asset properties
Drag once, use everywhere.

28. Designer Tools
Dynamic design link to Photoshop
Instantly copy image properties
Adobe Photoshop
Kony Visualizer

29. Designer Tools
Workflow Editor
 Design navigation and workflows
 Event-based actions
 Native operating system actions
 Export JS to Kony studio
 Mirror workflows across devices

30. Designer Tools
Design Viewer
Preview on simulators in real time

31. Designer Tools
App Generator
 Functional apps in
HTML, CSS, and JS
 Native rendering on
devices for review
 No compilation or
coding required
 Functional app as
development spec

32. Designer Tools
Requirements Manager
 Visual requirements authoring
 Validate, prioritize, and approve
 Track through development & QA

33. Development Cloud

34. Kony Development Cloud
Build once, deploy
everywhere.
The enterprise grade
platform to design,
develop, test and manage
native, web and hybrid
applications.
Multichannel with
a single code
Enterprisegrade cloud
services
Intuitive
developer
tools
Analytics and
reporting

35. Kony Development Cloud
3rd Party / Native
SDKs
Developer
Tools
Kony Studio
Visual App
Designer
Integration
Designer
Data
Mapper
JS Code
Editor
Event Flow
Editor
Device
Simulator
1-Click
Deploy
Developer
Frameworks
Development Framework
API Capabilities
Channel-Specific:
Web
Cross-Channel:
Hybrid
Native
Kony Cloud
Foundation
Cloud
Services
Blend native capabilities with rich
HTML 5 for fully optimized apps
Web Apps
Integration
Orchestration
Device Detection
Messaging
Sync
Provisioning
Account
Management
Authentication
& Authorization
Reporting &
Analytics
Monitoring
Billing

36. Kony Developer Tools
Visual App Designer
 Form, service, data mapping
and event designers
 Consistent user experience
 Extensive library of native and
web widgets
 Import native SDK and 3rdparty widgets
 Configure native UI controls
without coding

37. Kony Developer Tools
Integration Designer
 Point-and-click integration to
enterprise systems
 Explore business objects within
enterprise and 3rd party
systems
 Test service request and
responses
 Define custom web service
fields

38. Kony Developer Tools
Data Mapper
 Map backend data objects to
frontend assets
 Create composite data fields
 Execute data transformations

39. Kony Developer Tools
JavaScript Code Editor
 Write code as needed
 Intellisense to speed up coding
 Access to Kony APIs and
backend enterprise services
(mBaaS)
 Debugger to test and fix code
 Import and reuse native code

40. Kony Developer Tools
Import & Reuse Native Code
 Import custom code and 3rdparty libraries
 Single API to access custom
code
 Import wizard for iOS, Android,
Blackberry and Windows code
 Incorporate device peripherals
such as barcode reader and
Bluetooth

41. Kony Developer Tools
Event Flow Editor
 Configure complex app workflows
 Manage navigation, enterprise
integration, functions and more
 Create inline code snippets and
expressions
 Visually manage conditional logic and
branching

42. Kony Developer Tools
Device Simulator
 Instantly preview on devices
and simulators without
compiling code
 Auto preview on actual
phones, tablets and desktop
 Share with reviewers on the
cloud

43. Kony JavaScript Developer Framework
JavaScript APIs
 Open standards-based JavaScript
interface
 Thousands of Packaged APIs
 Native API mapping
 Consumable via 3rd-party tool /
native SDK or Kony Studio
Security
Cryptography
Enterprise IAM
FIPS 140-2
 Reuse existing code
UI/UX
Rich Drawing
Charm
Badge
Live Tiles
Gesture
Themes & Skins
Utilities
Math
String
Table
Time
Alerts
i18n
Device Services
Operating System
Phone
Accelerometer
Geo Location
Camera
SMS
Internationalization
Bookmark & Refresh
Network
Network
Cross-channel push
Streaming
Service Invocation
Header Manipulation
Availability
Data Services
Access Native Storage
Offline Data Access
Sync Services with
conflict resolution

44. Kony JavaScript Developer Framework
Next Generation HTML5
 Develop web apps with HTML5,
JS and CSS3
 Deliver device specific browseroptimized HTML5 markup
Tools /
Frameworks
Outcomes
API
Integration
HTML 5/4
Hybrid
Device Specific
Mixed-Mode
Channel Specific
Kony mBaaS
 Reuse UI/UX and business logic
with HML5 SPA
 Incorporate native device
capabilities into hybrid apps
 Import and reuse 3rd-party
frameworks

45. Kony JavaScript Developer Framework
Development Outcomes
 HTML5/4, JS, and CSS3 for browser
optimized web apps
 Device-optimized native apps
 Combine HTML5 in a native container
with hybrid apps
 Web and native capabilities – only
where needed with mixed-mode apps
 Cover iOS, Android, Blackberry,
Windows, Symbian, J2ME

46. Kony Cloud Services
Integration
 Proprietary Enterprise Connections
 Kony for SAP
Data
Transformation
Enterprise
Explorer
Sky Explorer
 SharePoint
 Siebel
Visual mapping tools
 Salesforce
 PeopleSoft
 Many more
 JD Edwards
 Support all Web Service protocols
Functional Services / Capabilities
SkyMobile
Realtime
Batch
Sync/
Offline
Web
Services
Firewall
adapters
 JSON
 SOAP
Kony Enterprise Federation Security (VPN, HTTPS, …)
 REST
 Web scraper
 JDBC Database Connectors
 MS SQL Server
connectors
 Oracle
 IBM DB2 and more
 Data mapper & integration designer
to tie frontend to enterprise

47. Kony Cloud Services
Orchestration
 Composite web services definition editor
 Synchronous/asynchronous service
execution workflow
 Optimize performance
 Record and simulate service definitions

48. Kony Cloud Services
Device Detection
 Database with over 10,000
devices
 Dynamic device identification
 Optimized rendering for
HTML5/4 and SPA
 Cover iOS, Android, Blackberry,
Windows, Symbian, J2ME

49. Kony Cloud Services
Messaging
JavaScript
 Single API interface for iOS,
Android, Windows and Blackberry
Kony Messaging Service
 Context-aware targeted messages
 Segmented marketing campaigns
 Apple Passbook integration
Push
(Coming soon: Email / SMS)
IOS
Android
 Reporting and analytics console
Tablets

50. Kony Cloud Services
Sync
 Manages offline app behavior
 Reconcile and sync offline data
 Support persistent or direct
sync
 Rules-based conflict resolution
 Define sync events (timer,
scheduled, event-based)
 Management console

51. Management Cloud

52. Multi-channel management challenges
Staying
ahead
Supporting
growth
 Supporting the ever
growing mobile
environment
 Mitigating risks posed by a
wide variety of devices.
 Managing the complexity
of securing and managing
apps, devices, and content.
Managing
complexity
Mitigating
risks
 Staying ahead of today’s
variables and being ready
for the next shiny new
thing

53. Kony Management Cloud
Intelligent Enterprise
Mobility Management
A next-generation EMM
platform to manage your mobile
apps, devices and content.
Cloud
Foundation
Enterprise-Grade
Cloud Services
Development
Framework
Developer
Tools

54. Kony Cloud Services
Device Management: Surgical control
 200+ policy configuration
options
 Disable device features such as
camera, app store, Siri
 Blacklist WiFi networks to
restrict man-in-middle attacks
 Utilize geo- and time-fences
 Easily resolve policy conflicts
with wizard UI
 Secure browser (on roadmap)

55. Kony Cloud Services
Device Management: Locate and Wipe
Employee 1
iPhone
Employee 2
iPad
Employee 3
Android
 View all enrolled devices on map
 Lock any device with just two clicks
3
1
 Wipe with confirmation — full or
enterprise
 Prevent future enrollment of lost
devices
2

56. Kony Cloud Services
Device Management: Automate tasks
Role
Location
 Use geo- and time-fences to
change security policies on the fly
 Update permissions in real-time
for role changes
 Set compliance actions for
jailbreaking, removing MDM
control and more
Information

57. Kony Cloud Services
App Management
 Containerize private apps and
add security policies
 Deploy apps using secure
enterprise app store
 Build context-aware apps

58. Kony Cloud Services
App Management: Containerize
App
Kony
Management
Cloud
 Inject security layer at app build
 Wrap security at app publish
 Reduce development complexity
 Enable SSO, context-aware
features
App
App

Automatically
Secured

59. Kony Cloud Services
App Management: Enterprise App Store
 Publish private apps
 Import public apps
 Role-based access
 Volume Licensing (on roadmap)

60. Empowering everywhere.
‫תודה על ההקשבה‬
‫דן ליכטנפלד‬
Ideomobile ‫מנכ"ל‬
054-3454451 :‫נייד‬
Dan@Ideomobile.com
‫רשף רדין‬
HMS ‫מנהל תחום מוצרים‬
050-7970777 :‫נייד‬
Reshef@hms.co.il

61. Appendix –
Case Studies

62. Citi: Creating a global application
across 28 countries
Solution
•
•
•
•
•
Deployed in 28 countries across 18 different languages
Electronic Wallet on Mobile Phone
Mobile Payments using P2P & NFC payment
technologies
Consumer credit functionality with location-based
services (ATM & branch locater)
Remote Deposit Capture
Benefits
•
•
•
Accelerated multi-channel deployment: iPhone,
Android, BlackBerry, Windows Mobile, Palm, Symbian,
mobile web
Total effort savings of 50% leveraging Kony
Configurability capabilities
Servicing customers across 28 countries throughout
Asia, Europe, Latin America and North America

63. BAYER: Mobilizing CRM for a more
efficient sales process
Bayer is a global leader in the fields of health care, nutrition and high-tech materials
Solution
• Global Mobile CRM solution for Bayer
Healthcare OTC products (Aspirin,
Bepanthen, etc.).
• Backend integration with Salesforce
• iPad and Windows 8 tablets
Benefits
• Will roll-out in 50 countries in the next
two years
• Multilingual support from one code-base
• Increased efficiency of sales reps when
visiting hospitals or remote doctors as a
result of offline capable sync

64. Aetna: Embracing multi-channel
exclusively with Kony
A leading diversified health care benefits company with 37.2 million members
Solution
•
The “full feature” Member App with resources to engage
them on-the-go:
• Search for a provider
• Check drug prices based on coverage
• View personal health records
• Find information on claims, coverage and benefits
• Access ID cards
• Developed a mobile strategy and implemented mobile
center of excellence
• Reengineered SDLC to align with the Mobile First approach
Benefits
•
•
Shortened SDLC from 9-12 months to 2-3 months.
A major shift from retrospective information to
real-time information, putting Aetna’s most
popular
online features at the member’s fingertips
• Improved the members’ health care experience

65. Marriott: Increased revenues and decreased
costs with future proof mobile strategy
Marriott International has grown to be a leading lodging company with more than
3,700 properties in 73 countries and territories worldwide
Solution
•
•
•
•
MobileWeb, Android, iOS and BlackBerry
Rewards Program log-in and detail view
Proximity search for hotels with property photos
& descriptions
Book reservations with a list of upcoming
reservations, cancelling reservations functionalities
Benefits
•
•
•
•
1st release in 3.5 months, 4 channels
750,000 downloads in one year
$160M in booking revenue
50% reduction in call center volume

66. SIEMENS: Increasing productivity of remote
employees with a multi-channel CRM solution
Siemens AG is a global powerhouse in electronics and electrical engineering,
operating in the industry, energy and healthcare sectors
Solution
• Support of a global multi-channel CRM
solution
• Support for tablets, smartphones and desktop
web. from a single code base.
• Integration with Siebel
Benefits
• Will roll-out across several countries
• Multilingual support from one code-base
• Increased productivity of remote employees
by allowing access to CRM data on-the-go

67. KPMG: Enabling human capital
management on-the-go
A leading provider of audit, tax and advisory services
Solution
• Mobilized SAP business processes related to
• Time Recording
• Universal Work Lists
• CRM
• A light-weight and secure mobile app
accessible from iPhone devices
Benefits
• Improved employee productivity
• Reduced data capture errors
• Encouraged more regular and timely
submission of timesheets