This document outlines a process for identifying key opinion leaders (KOLs) in the beauty industry. It involves tracking organic buzz online, then identifying high level users who generate that buzz, as well as their mutual friends who are also highly engaged with high frequency, to find additional influential KOLs.

1. KOL Identification For Beauty Industry

2. Flow • Organic Buzz • High level users • Mutal friends of high level users • Mutal friends with high frequency • mutal friends