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The document provides 9 tips for how to respond when people complain about an organization on social media. The tips are to keep ears to the ground to hear complaints, respond quickly to complaints, own up to any mistakes, update your audience regularly about changes, be present where your audience is online, build a community of supporters, create lots of engaging content, avoid registering duplicate social media accounts, have a clear social media policy, and thank people for their feedback to improve.


























