This material create by me only, non of this slide provided by the authorizer of Kbank. Use for school project, class of economical only.

1. External Business Factor
Positive Factor Negative Factor
• Country Economical • Currency exchange rate
growth • Protest between red
• Investment in country and yellow shirt
• Increase of worker • Flooding crisis-lost
salary manufacturing output,
• Eco-car policy – car earlier 2012
loan • Euro zone dept crisis
(5.0% decline 2012)
Apart from above factors, Bank of Thailand are controlling interest of bank Loan

2. External Business Factor
Economical Factor

3. Demand and Supply
Key Driver Key Driver
• Investment Rate • Number of branches
• Business Growth • Number of ATMs
• Loan • Credit Card Campaign
• Mortgage • Deposit Rate
Demand Supply

4. Demand and Supply
Estimated Demand

5. Demand and Supply
Estimated Demand

6. Demand and Supply
Estimated Supplied

7. Demand and Supply