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KAIZEN
THE FUTURE OF CONTENT
PETE REIS-
CAMPBELL
KAIZEN
• CEO & Founder of Kaizen
• Pete built his first website at 11
• 100th grey hair at 30
• Will buy any Nintendo product
https://www.kaizen.co.uk@kaizen_agency
Tonight’s Agenda
• 18:00 – Meet and Greet
• 19:00 – Introduction by Pete Reis-Campbell, Kaizen, CEO and Founder
• 19:20 – The Future of Content by Bobbi Brant, Kaizen. Campaign Director
• 19:45 – 20:00 - Networking Break & Open Bar
Pete Reis-Campbell Bobbi Brant
TONIGHT’S AGENDA
• 20:00 - Innocent Drinks’ Content & Social Media Strategy
by Helena Langdon, Innocent Drinks Head of Digital and Communities
• 20:30 - The New Journalism? A Writer's View on the Future of Content
by Lauren Razavi, Journalist, featured in VICE and The Guardian
• 21:00 – Networking & Open Bar
Helena Langdon Lauren Razavi
TONIGHT’S AGENDA
• Pickup your FREE ‘Goody Bag’ next door inc. our Whitepaper
• Visit the Virtual Reality & Augmented Reality experience booths
• Take a selfie with our Snapchat Filter
• WiFi Details:
– Username: FOH
– Password: frontofhouse123
• Event Hashtag - #KaizenFuture2018
USEFUL TO KNOW
https://www.kaizen.co.uk@kaizen_agency
Meet Kaizen
KAIZEN LAUNCHED IN
2014
https://www.kaizen.co.uk@kaizen_agency
WITH A VISION TO DELIVER
https://www.kaizen.co.uk@kaizen_agency
CONTENT MADE TO BE SEEN
OUR SERVICES
CONTENT PR SEO
NOW A 20+ TEAM OF CREATIVE PIONEERS
THE FASTEST-GROWING INDEPENDENT AGENCY
£-
£200,000.00
£400,000.00
£600,000.00
£800,000.00
£1,000,000.00
£1,200,000.00
£1,400,000.00
£1,600,000.00
13/14 14/15 15/16 16/17 17/18
https://www.kaizen.co.uk@kaizen_agency
RECOGNISED AS INDUSTRY LEADERS
https://www.kaizen.co.uk@kaizen_agency
https://www.kaizen.co.uk@kaizen_agency
WE WORK WITH POWERHOUSE BRANDS
https://www.kaizen.co.uk@kaizen_agency
https://www.kaizen.co.uk@kaizen_agency
DELIVERING THEM INCREDIBLE COVERAGE
https://www.kaizen.co.uk@kaizen_agency
https://www.kaizen.co.uk@kaizen_agency
KAIZEN TODAY
https://www.kaizen.co.uk@kaizen_agency
Our Values
KAIZEN
CONTENT MADE TO BE SEEN
FOR OUR CUSTOMERS
WE CREATE FORWARD-THINKING CONTENT STRATEGIES FOR BRANDS
THAT GENERATE EXCEPTIONAL PERFORMANCE AND BRAND VISIBILITY
FOR OUR EMPLOYEES
WE’RE BUILDING AN INSPIRING HOME FOR CREATIVE PIONEERS
THAT DESIRE FOR CONTINUOUS IMPROVEMENT, CHALLENGING
WORK AND PERSONAL GROWTH
https://www.kaizen.co.uk@kaizen_agency
WE EXIST TO CREATE
CONTENT MADE TO BE SEEN
[UNSPLASH IMAGE]
FOR THE INDUSTRY
OUR WORK PUSHES THE INDUSTRY FORWARD.
WE’LL INSPIRE, TEACH AND LEAVE A LEGACY THAT
LASTS.
OUR GOAL
TO CREATE THE WORLD’S BEST CONTENT MARKETING
AGENCY
https://www.kaizen.co.uk@kaizen_agency
Our Offer
A FORWARD-THINKING CONTENT
STRATEGY LED BY DATA
https://www.kaizen.co.uk@kaizen_agency
WHAT OUR CLIENTS RECEIVE
[UNSPLASH IMAGE]
A DEDICATED CAMPAIGN TEAM
LED BY A SENIOR CREATIVE
https://www.kaizen.co.uk@kaizen_agency
WHAT OUR CLIENTS RECEIVE
[UNSPLASH IMAGE]
SUPPORTED BY AN IN-HOUSE TEAM
OF CREATIVE & TECHNICAL
PIONEERS
https://www.kaizen.co.uk@kaizen_agency
WHAT OUR CLIENTS RECEIVE
[UNSPLASH IMAGE]
RESULTING IN EXCEPTIONAL
PERFORMANCE AND BRAND
GROWTH
https://www.kaizen.co.uk@kaizen_agency
WHAT OUR CLIENTS RECEIVE
[UNSPLASH IMAGE]
MEASURED AND DELIVERED
THROUGH TECHNOLOGY BUILT BY
US
200+ Links
& Coverage
https://www.kaizen.co.uk@kaizen_agency
Tonight’s Agenda
THE FUTURE OF CONTENT
Kaizen Event - Pete Reis-Campbell Introduces The Future of Content Marketing

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Kaizen Event - Pete Reis-Campbell Introduces The Future of Content Marketing

Editor's Notes

  1. We have been warned that the wifi isn’t too strong as we are underground, but if you want to tweet about our event please log on and use our hashtag to share your thoughts We’ll also have complimentary drinks for a while after the event so we do invite you to hang around after the talks and have a chat with us If you haven’t already picked one up, we’re delighted to offer every guest a free Kaizen goody bag, which includes our 5000 word whitepaper – the research from which formed the basis of Bobbi’s talk, as well as an Innocent drink on behalf of Helena who’s kindly provided these
  2. Future is the basis of the majority of our rebrand. It’s not what we’ll say to clients – we won’t be telling them “we are the future” or “you can access the future through us”. But it’s the message all the same. The work we do is something exciting, something brand new to everyone else. We are pitching ourselves as already familiar with the future. And we are – look at what Kaizen is. We use invisible technology to define new strategies. We use vast amounts of information and data to turn client campaigns into successes. We’re looking for new ways to improve and new ways to carve out our space in the market (that’s the Kaizen process, after all). And we’re visibility-inspired. Before now, we told everyone we did “content-led visibility”. But now we can show them that. And showing instead of telling is the difference between what have been and what we’re going to be.
  3. Future is the basis of the majority of our rebrand. It’s not what we’ll say to clients – we won’t be telling them “we are the future” or “you can access the future through us”. But it’s the message all the same. The work we do is something exciting, something brand new to everyone else. We are pitching ourselves as already familiar with the future. And we are – look at what Kaizen is. We use invisible technology to define new strategies. We use vast amounts of information and data to turn client campaigns into successes. We’re looking for new ways to improve and new ways to carve out our space in the market (that’s the Kaizen process, after all). And we’re visibility-inspired. Before now, we told everyone we did “content-led visibility”. But now we can show them that. And showing instead of telling is the difference between what have been and what we’re going to be.
  4. Future is the basis of the majority of our rebrand. It’s not what we’ll say to clients – we won’t be telling them “we are the future” or “you can access the future through us”. But it’s the message all the same. The work we do is something exciting, something brand new to everyone else. We are pitching ourselves as already familiar with the future. And we are – look at what Kaizen is. We use invisible technology to define new strategies. We use vast amounts of information and data to turn client campaigns into successes. We’re looking for new ways to improve and new ways to carve out our space in the market (that’s the Kaizen process, after all). And we’re visibility-inspired. Before now, we told everyone we did “content-led visibility”. But now we can show them that. And showing instead of telling is the difference between what have been and what we’re going to be.
  5. Future is the basis of the majority of our rebrand. It’s not what we’ll say to clients – we won’t be telling them “we are the future” or “you can access the future through us”. But it’s the message all the same. The work we do is something exciting, something brand new to everyone else. We are pitching ourselves as already familiar with the future. And we are – look at what Kaizen is. We use invisible technology to define new strategies. We use vast amounts of information and data to turn client campaigns into successes. We’re looking for new ways to improve and new ways to carve out our space in the market (that’s the Kaizen process, after all). And we’re visibility-inspired. Before now, we told everyone we did “content-led visibility”. But now we can show them that. And showing instead of telling is the difference between what have been and what we’re going to be.
  6. Future is the basis of the majority of our rebrand. It’s not what we’ll say to clients – we won’t be telling them “we are the future” or “you can access the future through us”. But it’s the message all the same. The work we do is something exciting, something brand new to everyone else. We are pitching ourselves as already familiar with the future. And we are – look at what Kaizen is. We use invisible technology to define new strategies. We use vast amounts of information and data to turn client campaigns into successes. We’re looking for new ways to improve and new ways to carve out our space in the market (that’s the Kaizen process, after all). And we’re visibility-inspired. Before now, we told everyone we did “content-led visibility”. But now we can show them that. And showing instead of telling is the difference between what have been and what we’re going to be.
  7. Future is the basis of the majority of our rebrand. It’s not what we’ll say to clients – we won’t be telling them “we are the future” or “you can access the future through us”. But it’s the message all the same. The work we do is something exciting, something brand new to everyone else. We are pitching ourselves as already familiar with the future. And we are – look at what Kaizen is. We use invisible technology to define new strategies. We use vast amounts of information and data to turn client campaigns into successes. We’re looking for new ways to improve and new ways to carve out our space in the market (that’s the Kaizen process, after all). And we’re visibility-inspired. Before now, we told everyone we did “content-led visibility”. But now we can show them that. And showing instead of telling is the difference between what have been and what we’re going to be.
  8. Future is the basis of the majority of our rebrand. It’s not what we’ll say to clients – we won’t be telling them “we are the future” or “you can access the future through us”. But it’s the message all the same. The work we do is something exciting, something brand new to everyone else. We are pitching ourselves as already familiar with the future. And we are – look at what Kaizen is. We use invisible technology to define new strategies. We use vast amounts of information and data to turn client campaigns into successes. We’re looking for new ways to improve and new ways to carve out our space in the market (that’s the Kaizen process, after all). And we’re visibility-inspired. Before now, we told everyone we did “content-led visibility”. But now we can show them that. And showing instead of telling is the difference between what have been and what we’re going to be.