A press conference was held on December 14, 2010 by Tracking Report Dairy Ice Cream & Frozen Food (P) Ltd. The press conference was covered by 10 newspapers including Indian Express, Sakshi, Vartha, Surya, Prajashakthi, Eenadu, Andhra Bhoomi, Vishalandhra, Andhra Prabha, and Hindi Milap as well as The Rahnuma E-Deccan Daily. EastFx Media Communication India Pvt. Ltd. organized the press conference and thanked attendees.