1. Savannah Boyne
Assignment 7b
New Flavor Press Release
Contact: Savannah Boyne, USC
(123) 456 7890
sboyne@email.sc.edu
For Immediate Release
Bristol’s Best Beverage Company Adds a New Flavor
Bristol’s Best Crème Soda adds Black Cherry to Their Repertoire
Columbia, S.C. (July 14, 2016) – Bristol’s Best Crème Soda now has four flavors: Regular,
Toffee, Vanilla, and now, Black Cherry.
This organic, nonalcoholic Black Cherry flavor comes in the classic regular, and zero-calorie
flavors. The new flavor will be on shelves in prominent grocery stores in the U.S. in time for
Thanksgiving.
The Black Cherry flavor is made from black cherries harvested in the Republic of
Madagascar, where Bristol’s Beverage Company is opening a new plant. Each can of Black
Cherry contains one-half the caffeine of a can of Red Bull, as well as essential vitamins and
minerals, to restore electrolytes and provide energy.
Bristol’s Beverage Company CEO Sir Chauncey Wicket says, “We are very excited about our
new Black Cherry flavor, it has a special zip to it that we felt was missing from a Bristol’s
Crème Soda experience.”
Bristol’s Best Crème Soda will be sponsoring a bartending contest in Chicago for the best
drink made with Bristol’s Crème Soda. Black Cherry will also appear on an upcoming
episode of Chopped as a mystery ingredient in the dessert basket.
Winning drink recipes and dessert recipes using Bristol’s Black Cherry Crème Soda will be
published on Bristol Beverage Company’s website on the “Party with Bristol’s” page.
To highlight the new Black Cherry flavor, the Arsenal Soccer team will paly the 2017 season
with Black Cherry colored uniforms. In addition, the 2017 America’s Cup Entry, High and
Dry will sport Black Cherry colored sails.
About Bristol’s Best Beverage Company
As a division of Cadbury Schweppes, Bristol’s Best Beverage Company aims to produce a
healthy, energizing sports drink that provides vitamins and minerals essential to energy
restoration and recovery. The company is opening a new production plant in the Republic
-more-

2. of Madagascar, and will begin production in August of 2017. The new Madagascar plant has
the capacity to produce 350,000 bottles per week, and is made of 100 percent recycled
materials. For more information on the new plant, visit out website here:
www.BBBC.com/MadagascarPlant
Bristol’s Best Beverage Company was founded in 1863 and has been in business for over
140 years. Sir Chauncey Wicket has been the president and CEO of Bristol’s Best Beverages
since 1989. In 1995, Wicket sold Bristol’s Best Beverage Company to Cadbury Schweppes.
Bristol’s Best Beverage Company’s profits are roughly $25 million per year. Bristol’s Best
Beverage Company has been honored by the International Beverage Association 45 times
for its specific flavors and Brewing prowess.
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