Jorge Alberto Fuentes Zapata - Marketing Portfolio Results August 2022

1. MKT PORTFOLIO
Jorge Fuentes
Note: The following portfolio showcases brief explanations of
accounts I’m able to share. If further proof is required feel free
to reach out

2. Accounts managed on LinkedIn
This is the ad spent that current accounts I manage have had year-to-date on LinkedIn
in USD. My main involvement is focused on Cobiscorp.

3. Ads
CTR: 1.45%
147 clics
23 clics a la landing
CTR: 0.90%
Clics: 150
CTR: 0.37%
Clics: 78
These were some of the core results that provide efficiency metrics for ads I crafted. On
LinkedIn, the average ad CTR is between 0.40% and 0.56% according to The B2B House. As
we can see, these were the Q2 metrics for ads focused on the Banking Industry. Our client
sells banking solutions software. You will see that only the carousel underperformed, but
the video and static image ads have a substantially higher than average CTR.

4. Google Ads
Cobiscorp (June 2022).
CTR, remains above their industry average, which stands at 2.41% for B2B companies, and
2.09% for Technology. Making COBIS stand above the industry average. Source: WordStream
Conversion tracking is setup by me through Google Tag Manager. They are tags linked to Google
Ads conversions and are fired by actions on the page, since Cobiscorp does not use Thank You
pages we needed to setup button clicks conversions which derive in form submissions

5. Hubspot
SQFI (Workflows)
For client SQFI, I’ve set up workflows that help optimize their sales process. One example is this
simple but effective lead scoring workflow based on assigning the MQL Lifecycle stage to
certain contacts.

6. Hubspot
COBIS (Emails)
A few emails I have crafted for COBIS, targeting Fintech contacts and audiences of about 80
people, with highly hyper-targeted cold prospects, have had opened rates of nearly 20%.

7. Hubspot
Skenario Labs (Dashboard)
For client Skenario Labs
(Finland) I’ve setup
important and useful
dashboards such as this
example crafted for their
CFO.

8. Pardot (Salesforce)
Example of a Pardot Engagement Studio (workflow) crafted recently for client
Cority Software.

9. These tools are the bulk of the work I do.
Which involves automation tools: Pardot and
Hubspot, as well as PPC tools: Google Ads,
LinkedIn ads.
Thank you!