Dreitler True firm is rated Tier 1 in trademark and copyright law by U.S. News and Best Lawyers. The firm has successfully represented both small and large companies in intellectual property litigation, obtaining dismissals and injunctions on behalf of clients such as Ohio State University, Nationwide Insurance, Wendy's, and Target. Joe Dreitler has over 30 years of experience in trademark, copyright, and unfair competition law, and has represented clients in industries as diverse as apparel, food and beverage, cable television, and technology. He is recognized as one of the leading trademark experts in the United States.

1. U.S. News and World Report and Best Lawyers rate Dreitler True firm as Tier 1 in
Trademark and Copyright Law and intellectual property litigation.
Dreitler True has successfully represented both small and large companies from all over
the United States in trademark litigation, such as The Ohio State University, (Ohio State
University v. Skreened, et al., 16 F.Supp.3d 905 (S.D. Ohio 2014); The Ohio State University v.
Thomas, 738 F. Supp 743 (S.D. Ohio 2010); Nationwide Insurance, Wendy’s International,
Inc., and Cardinal Health (Melwani v. Allegiance Corp., 97 USPQ2d 1537); Bruce Winston
Gem Corp. v. Harry Winston, Inc., 2010 WL 3629592 (S.D.N.Y. 2010); Harry Winston, Inc.
and Harry Winston S.A. v. Bruce Winston Gem Corp., 111 USPQ2d 1419 (TTAB 2014)
[precedential].
The firm successfully defended San Francisco based cable television channel, Current
TV, in a preliminary injunction proceeding where the plaintiff was seeking to enjoin the launch
of the channel under the mark “Current”. Current Communications Group LLC v. Current
Media LLC, 2005 U.S. Dist. LEXIS 40733 (S.D. Ohio 2005). We obtained a dismissal in a
copyright and design patent infringement suit seeking $2.9 Billion against our clients Target
Corporation, Iconix, Phillips Van-Heusen, Sean John Clothing, Columbia Sportswear and Bon
Ton Stores. Walker v. Strauss, 2009 U.S. Dist. LEXIS 80630. We obtained a TRO and product
recall of a knock-off of Britney Spears perfume for New York-based fragrance and cosmetics
company, Elizabeth Arden in Elizabeth Arden v. Belcam, 2005 U.S. Dist. LEXIS 40734 (S.D.
Ohio 2005). Dreitler True successfully obtained summary judgment for a small Florida
company, IntelliJet International, Inc. against a trademark infringement suit by NetJets, Inc.
NetJets Inc. v. Intellijet Group, LLC, Case No. 2:12-cv-00059 (SD Ohio 2015).
Dreitler True obtained dismissals in trademark infringement cases on behalf of
defendants as diverse as “C Magazine” (a California company); Red Wing Shoe Company
(Minnesota); Coors Brewing Company (Colorado); Car-Freshner Corporation (a New York
company), K-Mart and Apple Computer. He has obtained dismissals/transfers of cases filed in
Ohio against out of state companies, on the grounds of lack of personal jurisdiction when small
companies were sued in Ohio in William R. Hague, Inc., v. Puretech Water Systems, Inc., 2010
U.S. Dist. LEXIS 48901; 94 USPQ2D (BNA) 1247 (2010) and Rothschild Berry Farm v.
Serendipity Group LLC, 84 F. Supp. 2d 904 (S.D. Ohio 1999).
Joe Dreitler has more than 30 years of experience in trademark, trade dress, unfair
competition, copyright and domain name litigation in the federal courts and before the
Trademark Trial and Appeal Board (“TTAB”). He also has extensive experience in global
trademark searching, clearance, brand development, prosecution and portfolio management,
internet issues, advertising review and client counseling for both small and large companies.
World Trademark Review named Joe one of “the expert’s experts” – one of the 20 leading
trademark experts in the United States. Prior to establishing Dreitler True, LLC, Joe was at
partner at Jones Day and led the intellectual property practice in that firm’s Columbus office. Joe

2. previously was in house trademark and copyright counsel at The Procter & Gamble Company in
Cincinnati and Anheuser-Busch, St. Louis. He began his career as trademark and copyright
counsel at U.S. Shoe Corporation in Cincinnati.
Dreitler is listed in the Guide to the World's Leading Experts in Trade Mark Law (1996,
2004, 2007, 2009, 2013, 2014, 2015, 2016), Chambers USA: America's Leading Lawyers (2004-
2016); The Best Lawyers in America (2007-16) and Who’sWho Legal (2002-2016) . He is
former chair of the IP Section of the Ohio State Bar Association. Along with Mary True, he
authored a chapter in the American Bar Association publication “A Legal Strategist's Guide to
Trademark Trial and Appeal Board Practice”.