JJASON What's in Season presentation at Food Tales event
•Download as PPTX, PDF•
0 likes•177 views
The story of JJASON What's in Season, our food blog on local and seasonal food. Presented at Lancaster University Highwire & Catalyst event, Food Tales on 13th December 2012
Recommended
More Related Content
Viewers also liked
Recently uploaded
Recently uploaded (20)
JJASON What's in Season presentation at Food Tales event
- 1. #FoodTales Erinma Ochu & Caroline Ward jjasonwhatsinseason.wordpress.com
- 9. Veg Box Challenge Carrots Shallots Swede Beetroot Portobello mushrooms Curly Kale email: jjasonwhatsinseason@gmail.com
Editor's Notes
- ErinmaWe're Squirrel Nation - a social enterprise set up to develop and produce creative projects. We're going to give you an insight into our local and seasonal food blog, JJASONwhatseason.I'm Erinma - project manager at Lancaster University on Catalyst. I like writing and we both enjoy photography. My fondest food memory is of picking brambles in epping forest ... making a pie with my mum, then my youngest siblings going under that table and eating the pie and pretending they hadn't - when the guests arrived to share the pie - the twins came out with berry juice round their mouthsCarolineI'm Caroline - filmmaker & project manager at BBC. Growing my own food has been part of my life - my grandfather and father grows food so its been past on from one generation to the next.CarolineToday we're going to give you an insight into sourcing and cooking local and season food via our blog JJASONwhatsinseason.ErinmaWe'll talk briefly about why we set JJASON up, share some favourite recipes, lessons learned, sources of inspiration & future plans. Then there'll be time for questions.
- CarolineSo the idea was to try to source and cook food that was produced locally and in season.But we had a challenge...We lived in the city centre of Manchester in a small flat without a car and our nearest supermarket was tescos or sainsburys - where most fruit & veg is imported and comes from miles away. How could we do local and seasonal in this 'hostile' environment?We also began mapping places nearby that did seasonal and local and could supplement our veg boxSolution 1 - image of vegboxWe subscribed to a seasonal vegbox - delivered locally to our front door initially every week.Here’s our recipe book … we gleaned recipes from newspapers and magazines and online but it quickly became full… and impossible to search through that’s when we needed another approach – We use blogs for most projects. So we decided to blog the recipes making our efforts searchable and shareable with family and friends.
- And … here is our first recipe on the blog…Way back in August 2010 – we had some lovely plums in the the veg box – and Caroline made a German plum cakeSome of the vegetables were a bit of a challenge! So this is… a beetroot – what do you think we did with it?Cake – chocolate and beetroot cake! If all else fails, make cake… that’s our mottoIt took time but two years later we now have an intuitive knowledge of what's available seasonally and 2 years worth of recipes at our fingertips.
- Sources of inspirationWe also wanted to get some inspirations from elsewhere – other places that did seasonal and localA few fab places we have visited are NOMA in Copenhagen – they forage for all their food they serve up to you.Onions; chick weed and onion bouillonOther local sources of inspiration are:Simon Rogan’s ENCLUME & Hugh FearnleyWhittinstalls’ RIVER COTTAGE CAFÉ – again sourcing locally and seasonally
- wheel of hunger (comscore - web analytics tool) - imageCarolineShows the most popular search terms per month over the course of the year - it captures what is of mass public interest over the seasons and gives a way to plan ahead - it shows seasonal and festive variations and how to some extent many of our festive practices are related to seasons.
- So for example, just after xmas people are looking for healthy recipes… The other thing we discovered is people quite like using famous cook recipes – likeMary BerryYotamOtolenghiNigel SlaterSo we use their recipes too and tag them so they show up in search termsAlso helps to link back to their sites and blogs
- Slide 8- Growing - ADD IMage of first meal we grew ourselves + northern quarter community gardening group imageCarolineCooking has inevitably led to growing our own food. We joined the Northern Quarter Gardening group and got a small grow box by the canal in picadilly basin. We recently bought a house with a small yard and Caroline has turned the yard into plots of.... Potatoes, beans, carrots, onions, tomatos, lettuce, kohlrabbi, courgettes, rocket, lovage
- A few things that we are mulling over for the future...Caroline- I am really interested in Vertical farming - how can you maximise the potential of a small space to grow food - i want to bring the concept of vertical farming into our backyard - growing upwards rather than across the land. Taking urban growing to another level and going beyond the allotment (where supply outstrips demand)Erinma- Spread the word: Making an App with a number of functions - to make it easy for othersCarolineWe're keen to feed ourselves with more inspiration:- Chicago - all new builds have to incorporate a garden - be great to try and influence other cities to think like this - most terrace houses are designed for the past and haven't thought about enabling people to grow their own food- Inhabit - online magazine on ecodesign and lifestyles - we are keen to bring this idea of designing for a better future into how we live - inhabitat.com/inhabitat/- Big Lunch - big lunch eden project http://www.thebiglunch.com/ learning how others have spread what they do more widely by getting involved in sharing food with neighbours
- Slide 10 - ChallengeWe thought we'd leave you with a challenge. This is in our veg box this week - what dish would you make - email us or tweet us a recipe and we'll make it. Unfortunately our kitchen is having a bit of a nightmare after a new dampproof course has been added.CarrotsShallotsRed Ramiro Peppers (Spain)SwedeBeetrootPortobello mushroomsCurly Kale