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“Don’t try to reach everyone. Pick a focused audience,” Carroll encouraged. Fáilte Ireland, with the help of locals, planned small-scale events to appeal to a variety of specifically targeted audiences under the umbrella theme of The Gathering. Lighthouse keepers, rugby players and Tolkien enthusiasts all had their own events to attend, and Fáilte Ireland invested marketing resources into connecting potential visitors with their appropriate niches.
Highlights of the presentation are highlighted here in our blog:
http://www.sometourism.com/somet14eu-using-niches-market-70-million/
“Don’t try to reach everyone. Pick a focused audience,” Carroll encouraged. Fáilte Ireland, with the help of locals, planned small-scale events to appeal to a variety of specifically targeted audiences under the umbrella theme of The Gathering. Lighthouse keepers, rugby players and Tolkien enthusiasts all had their own events to attend, and Fáilte Ireland invested marketing resources into connecting potential visitors with their appropriate niches.
Highlights of the presentation are highlighted here in our blog:
http://www.sometourism.com/somet14eu-using-niches-market-70-million/
