The document provides information about Brazil and the city of São Paulo, including demographics, culture, attractions, and details of the upcoming ISPA Congress to take place in São Paulo in June 2009. The Congress will focus on immersing participants in Brazil's diversity through cultural experiences, visits to top attractions in São Paulo, and opportunities to explore other regions of Brazil and South America like Salvador, Rio de Janeiro, Manaus, and Buenos Aires.

1. Academy June 8 ‐ 9
Congress June 10 ‐ 13
“Brazil: Immersion in Diversity”
“Brasil: Imersão na Diversidade”
“Brasil: Inmersión en la Diversidad”

3. About Brazil
• PopulaFon: 180 million people of diverse origins; In addi=on to the significant indigenous
popula=on, Brazil has welcomed immigrants from across the globe, including Europe, Asia, the
Middle East, and Africa.
• Official Language: Portuguese
• Currency: Real (pronounced “hay‐ OW”)
• Exchange Rate: 1 US Dollar = 2.34 Brazilian Real (02/01/09)
• Brazil is one of the most significant emerging economies in the world, and is one of the “BRIC”
na=ons along with Russia, India, and China
• Main sources of Energy:
‐ Hydroelectric power
‐ Sugar cane ethanol
‐ Coal
‐ Oil and natural gas
• Since 1990, state‐owned oil company PETROBRAS has been the largest corporate sponsor of
culture and arts in Brazil: in 2006, its support totalled R$ 288 million.

4. Cultural PotenFal
(Brazilian Culture for Export)
Folk dance : “Boi Bumbá”
Folk dance : “Maracatu”
Carnival Parade
São Paulo ‐ Anhembi
Grupo Corpo: Breu
Ivaldo Bertazzo: Samwaad Rua do Encontro Teatro da Ver=gem: BR3

5. WELCOME TO SÃO PAULO

6. About São Paulo
• City popula=on: 10.9 million inhabitants
• Metropolitan area popula=on: 19.3 million inhabitants
• Metropolitan area surface: 7.945 Km² (39 towns)
• Average temperature in June: from 12°C (54°F) to 22ºC (72ºF)
• São Paulo is rapidly becoming one of the wealthiest ci=es in the world
(projected to be #13 by 2020)
• Vast ethnic diversity (more than 100 ethnici=es)
• Cultural infrastructure:
12,500 restaurants of more than 42 different world cuisines
70 museums
230 cinemas
150 theatres, art galleries and cultural centers

7. What to see in São Paulo
Ibirapuera Park
Pinacoteca – Fine Arts Museum
Municipal Theater (Opera House) Paulista Avenue

8. Hotel Unique – Project by Ruy Ohtake
Italia Building
Gay Parade June 14th 2009
Copan Building – Project by Oscar Niemeyer Liberdade flea market – ‘Chinatown’

9. JUNE 2009
INTERNATIONAL ISPA CONGRESS ‐ SÃO PAULO
“Brazil: Immersion in Diversity”
THE CONGRESS

10. AccommodaFons
Only 2 blocks from Paulista Avenue
Fortune Residence
Haddock Lobo Street, 80
Renaissance Hotel
Alameda Santos,
2233
La Résidence
The Landmark Residence
Alameda Jaú, 1606
Alameda Jaú, 1607

11. Congress
Venues
MASP – Art Museum of São Paulo
SESC Pompéia
São Paulo Cultural Center
Ibirapuera Auditorium
CEU Alvarenga
São Paulo Concert Hall

12. Tourism OpportuniFes in
South America

13. Salvador – Bahia
• With 2465.9 annual hours of sunlight and clear skies throughout the
year, Salvador is one of the world’s sunniest ci=es
• 2 hour flight from São Paulo
• Salvador is a typical hot and humid tropical city
• Average temperature in June: 25 º C (76 º F)
Rio de Janeiro
• The city of Rio is the best known Brazilian city, with famous
landmarks like Copacabana beach, Ipanema, the Sugar Loaf and the
statue of Christ the Redeemer
• 45 minute flight from São Paulo
• Other relevant des=na=ons in Rio de Janeiro State: Petropolis
(historic city), Buzios, Paraty and Angra dos Reis (touris=c coastal
cultural ci=es).
• Weather in Rio de Janeiro is typically tropical
• Average temperature in June: 24 º C (76 º F)

14. Manaus – Amazonas
• Manaus is an equatorial hot and humid city surrounded by the rain
forest, on the banks of Rio Negro (Black River) which reaches its highest
level in June and its lowest one in September.
Manaus Port – Amazon River
• The Amazonas State (over 1.5 million Km²) homes the largest rain forest
in the world.
• 4.5 hour flight from São Paulo
• Average temperature in June: 30 º C (86 º F)
• Addi=onal Vaccina=ons are required prior to visi=ng
Manaus Opera House
Rain Forest – Back River Beach

15. Buenos Aires (ArgenFna)
• Buenos Aires is well‐known for its world‐renowned culture, with historic theaters, tango shows,
bars, clubs, cafés, and the passionate ci=zens discussing government and “futbol” on the streets.
• 3 hour flight from São Paulo
• Average temperature in June: from 7 º C (45 º F) up to 17 º C (63 º F)
• Currency: Argen=ne Peso
• Exchange Rate: 1 US Dollar = 3.49 Argen=ne Pesos (02/01/09)
El Caminito de La Boca Casa Rosada (Pink House)
Florida Street

16. JUNE 2009
INTERNATIONAL ISPA CONGRESS ‐ SÃO PAULO
“Brazil: Immersion in Diversity”
Web Site

17. www.ispa2009sp.org.br
For More InformaFon: ispa@assaoc.org.br