Downloaded 72 times
Uploaded byMoses Seriki
Iphone X
The document outlines improvement and redesign ideas for the iPhone X using Quality Function Deployment (QFD), which translates customer needs into actionable steps for product development. Key findings include the identification of top customer requirements such as battery life, camera quality, and screen resolution, alongside the evaluation of competition to enhance product features. The end goal is to achieve higher customer satisfaction and market competitiveness through targeted improvements.
More Related Content
Iphone X
- 1. Improvement/Redesign Ideas for IphoneX Moses , Ali and John 1
- 2. We will talkabout … Using QFD for the project (Specifically House of Quality) Why We Use QFD What QFD will help us achieve What we did What we found Out What we will do better The End Story 2
- 3. Using QFD Quality FunctionDeployment QFD is a rigorous method for translating customer needs, wants, and wishes into step-by-step procedures for delivering the product or service. While delivering better designs tailored to customer needs, Quality Function Deployment also cuts the normal development cycle by 50%, making you faster to market. We use House of Quality which is a tool in QFD Source : Google Images 3
- 4. Why QFD ? Why QFD is employed? Customer satisfaction Effective Time management Effective communication between marketing and design team Sound product decision mix Product definition Entering into a new market Having customers with conflicting needs 4
- 5. What QFD willhelp us achieve? Using QFD : Quality Function Deployment Goals To understand customer needs Obtain cross functional agreement buy-in on the customer’s needs (Marketing, Hardware/ software engineering, quality etc) Translate customer needs into development goals and technical capabilities (performance metrics, concepts, design characteristics, process parameters, production control, etc) Provide documented requirements traceability (How/ why logic e.g VOC Document ) Provide Logic and structure Prioritize resources 5
- 6. What We did…. Things Done Determine / Document Customer Requirements (Voice of Customer) Designed Survey to ascertain Customer needs using survey Monkey Prioritize Requirements From Customer Response Came up with 15 top requirements Develop performance Metrics and Targets Using the Matrix determinant from the house of Quality Evaluate Competition Thorough Research into other products Evaluate competition and prioritize opportunities Determined strengths to build upon to meet customer requirements 6
- 7. What We foundOut Determine/ Document Customer Requirements (Voice of Customer) Designed Survey to ascertain Customer needs Using Survey Monkey Number of Respondents: 26 Source : Screen Shots From Survey Monkey Developed by Group 1 7
- 8. What We foundOut Top Customer Requirements Battery Battery Life talk time ( more than 25 Hours) Standby time (more than 800 Hours) Looks Back / Front Camera is a must Better Screen Resolution Light Weight of the Phone Large Screen Size Features Better In-Built Sound Larger In-Built storage capacity more 128GB Better Graphics Better Processing Speed Wireless Charging 8
- 9. What We foundout Prioritize Requirements From Customer Response 15 top requirements from VOC (manual computation) Ranked according to number of responses Source : Screen Shots from Excel Sheet for VOC 9
- 10. What we foundout Develop performance Metrics and Targets Using the Matrix determinant from the house of Quality Determine the relationship of customer needs to the technical requirements Technical requirements are measurable determinant Customer needs are determined by the VOC Source: From House of Quality 10
- 11. What we foundout 11 Source: From House of Quality
- 12. What we foundout 12 Source: From House of Quality
- 13. What we foundout Evaluate Competition Thorough Research into other products -Iphone -Samsung Galaxy S6 -HTC - Microsoft Lumia - LG G4 - Xperia Z4 Source : Screen Shots from House of Quality 13
- 14. What we foundout Evaluate competition and prioritize opportunities Determined strengths to build upon to meet customer requirements Our Iphone-X needs to more competitive in (See Table) Better in Ranked Best among Competition from Analysis Battery Life Talk time Than Microsoft Lumia 1520 Stand by Than Microsoft Lumia 1520 Back Camera Than HTC One Lighter in weight Than Samsung Galaxy s6 Larger Screen Size Than Microsoft Lumia Sound Quality Than Microsoft Lumia Physical Storage Than Iphone 6 / Samsung Galaxy S6 Graphics Than HTC One M9 / Microsoft Lumia 1520 Front Camera Than LG G4 On call Sound Than HTC One M9 GPS Sound Than HTC One M9 Processor Than LG G4 Wireless Charging Like Microsoft Lumia 1520/ HTC One M9/LG G4 Source: Developed By Group 1 14
- 15. What we willdo better .. Technical Needs Areas to Improve Upon Power Consumption can last for more than 25 hours Improved Hard ware Design Wireless Charging Include Dolby sound Areas to standardize upon Screen Size Data Transmission Speed Display Resolution Connectivity Interface Light weight of Materials Camera RAM Speed Areas we pay less attention and design to normal standard Removable battery Standby Time 15
- 16. The End storywill be … A Satisfied Customer Better Market Share because our phone will outstand any available phone currently in the market Prestige 16
- 17. What we checkedout Sarah Mitroff. (March 28, 2015) iPhone 6 vs Samsung Galaxy S6: Here's the differenceRetrieved from http://www.cnet.com/news/iphone-6-vs-samsung-galaxy-s6- heres-the-difference/ DavidCarnoy (March 1, 2015) The Samsung Galaxy S6 just killed two of my favorite Android features Retrieved from http://www.cnet.com/news/the-samsung-galaxy-s6- just-killed-two-of-my- Jake Smith (Feb 9, 2015) iPhone 6s rumored to keep same 8MP rear-camera sensor as previous generations. Retrieved from http://www.idownloadblog.com/2015/02/09/iphone-6s-rumored-8-megapixel- camera/ Others in written manuscript (Word.doc) 17
- 18.