This document discusses medical technology innovations and value merging services. It introduces ValueMerge, which helps innovative small and medium enterprises (SMEs) in healthcare merge their unique value propositions. ValueMerge provides business catalyzing, coordination, marketing applications, and training services to help SMEs penetrate new markets like Turkey. The services help SMEs progress through phases from pre-research to rollout and operations. The document outlines ValueMerge's experience and knowledge in areas like medical imaging, hybrid operating rooms, and software solutions. It provides examples of reference projects coordinated by ValueMerge in Turkey.

1. Introducti
on
Erengul Coskun
www.valuemerge.com
1

2. 2
Vision
Medical Technologies in the future will be pioneerd by the ‘Open Innovations’ of
Small Medium Enterprises
in modular form
Technical
Perspectives
Commercial
Perspectives
Clinical
Perspectives
2

3. 3
Value Match is not enough between
Clinical & Technical & Commercial Perspectives;
You need the
3

4. 4
SERVICES
Business
Catalyzing &
Coordination
Marketing
Applications
Implementations &
Training & Workshops
S
e
r
v
i
c
e
s
In Medical
Technologies
Focus
Innovative SME’s (Small Medium Enterprise’s) in
Healthcare
Relevant/side sector companies of Healthcare
Clinical & Technical Research Institutions
4

5. 5
Business
Catalyzing &
Coordination
S
e
r
v
i
c
e
s
In Medical
Technologies
Business Model Innovations
New Markets
Multidimensional Open Innovations
Elegant Business Networking
5

6. 6
Marketing
Applications
S
e
r
v
i
c
e
s
In Medical
Technologies
Specific Value Proposition
Unique Value Innovation
Match & Merge
6

7. Hand-Over to Operational Marketing & Sales
7
Implementations &
Training & Workshops
S
e
r
v
i
c
e
s
In Medical
Technologies
Intercultural ValueMerge in Business
Clinical Applications
7

8. Business Catalyzing & Coordination
in Open Innovations
8
Healthcare
Needs
&
Requests
in
TR
Matched &
Merged with
Unique
Value
Proposition
SME 1
SME 2
Pilot
Academic
Hospital(s) TR
Value
Merge
Sales &
Operations
based SME(s)
TR
Academic
Hospital(s)
Europe
Value
Merge
Private
Hospital(s)
TR
Value
Merge
Value
Merge
Value
Merge
Value
Merge
Investor
TR
Investor
and/or Europe
Grant
and/or
8

9. Business Catalyzing & Coordination
in Open Innovations
9
Healthcare
Needs
&
Requests
in
TR
Matched &
Merged with
Unique
Value
Proposition
SME 1
SME 2
Academic
Hospital(s) TR
Value
Merge
Sales &
Operations
based SME(s)
TR
Public
Hospital(s)
TR
Value
Merge
Innovative, Simplified, Effective
Multidisciplinary Tailormade Healthcare
Services
Value
Merge
Value
Merge
Value
Merge
Value
Merge
Private
Hospital(s)
TR
9

10. Steps to the
Turkish Market
10
Phases Questions & Actions Content Action Holders Duration
Phase 1
Pre-Research
Who?
Involved stakeholders in the
project phases; target group
profiles; competitors ValueMerge &
SME
4 – 6 weeks
(Total 30
hours
charged
consultancy)
What? Clinical applications
Why?
Clinical, technical and commercial
values; facts from the market
Phase 2
Introduction Trip to Turkey
How?
When?
How much?
Interactieve discussions with the
basic profile groups of the
stakeholders in Turkey
Interviewing to verify the Business
& Marketing Plan inputs
ValueMerge &
SME 3 - 5 days
Evaluation Go / No Go
Decision making regarding the
market penetration in Turkey
according to the collaboration
strategy , impressions and the
gathered information from the
market
ValueMerge &
SME(s) & Local
Partner(s)
`
…
Phase 3
Planning &
Implementation Period
Benchmarking
• Marketing plan
• PR plan
• Project plan
• Business plan
• Implementation plan
ValueMerge &
SME(s)
6-12 months
(30 hours
per month
charged
consultancy)
Phase 4
Rollout
Operations SME’s service becomes settled &
operational in Turkish market
ValueMerge &
SME(s) & Local
Partner(s)
12 - 36
months
10

11. 11
Know How
• Business & Project Coordination in Turkey in medical technologies
• “First-of-Kind” Value Proposition House creation for Surgery Mobile X-Ray imaging systems
• Worldwide (In USA, UK, Ireland, The Netherlands, Germany, France, Italy, Spain, Greece, Japan,
Singapore, Thailand etc.) Modular Training Programs for Surgery X-Ray imaging systems
• Worldwide Leadership of Image Quality Team for Surgery Mobile X-Ray systems
• General Application Management of HybOR (Hybrid Operating Room) solutions
• Sterilization Analysis of Hybrid Operating Rooms and the preparation of “First-of-Kind” HybOR
Cleaning Protocols
11

12. 12
Know How (cont.)
• Applications of the “First-of-Kind” Flexible Movement solution for the ceiling
mounted X-ray imaging system in Hybrid Operating room
• “First-of-Kind” Integration Applications of the ceiling mounted X-Ray system and
stand alone operating table
• Global Marketing for (X-Ray, MR, CT, US based) Quantitative SW analysis solutions
• Regional Marketing for (Turkey & Israel) CT, MR, PACS, RIS solutions
• R&D Experience in Telecommunication as “First-of-Kind” SW Production
Environment Preparation and Activation in Turkey
12

13. Entrepreneur &
Intercultural Mentality
13
13

14. 14
Referance Projects
BMA Project Coordination in Turkey (on going)
Teledyne DALSA Professional Imaging Management Consultancy Workshop (completed)
MobiHealth Business Coordination in
Turkey (handed over in Phase 3)
Machnet Business Coordination in
Turkey (handed over in Phase 4)
14

15. 15
& Solution Partner
15