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Introduction to sem
- 1. Introduction to SearchEngine Marketing / Pay Per Click Marketing / Google Adwords
- 2. The plan fortoday • Schedule of the SEM module @ Learning Catalyst. • Overview of search : India/World • Basics of Adwords : Search and Content. Position of Ads. Quality Score. • Why PPC almost always makes sense for a lot of business ? • What separates the men from the boys ?
- 3. What is SEM Alsocalled PPC / Sponsored Ads/ Adwords
- 4. Search is BIGglobally and also in India
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- 7. Never underestimate thepower of search !
- 8. Search Engines (not=)Google Global Search Engines a.Google b.Yahoo c. Bing d.Baidu e.Ask f. Miva g.And more Local Search Engines a. Rediff b. Guruji c. Ask Laila And more
- 10. The basics ofGoogle Adwords
- 11. 1 2 34 Google.co.in Search Partners Searching for you… Helps drive traffic to the site when your useris… Browsing How advertisers can do a campaign on Adwords Content Partners Content Partners
- 12. What is GoogleAdvertising? Your customers see your ad when they search Your ad reaches users at the moment they demonstrate interest
- 13. What is GoogleAdvertising? Your customers see your ad when they surf Google Network properties Google technology places your ad on the most relevant content pages
- 14. Google Content network:Categories 65,536 436 65,100 Animals Pets Arts Auto Business Computers Electronics Entertainment Finance Insurance Games Health Industry Internet Lifestyle Local News & Events Online communities Photo Video Real estate Reference Science Shopping Society Sports Telecom Travel Blogs Other sites Premium sites Long tail
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- 17. Basic Definition: CPC CPC:cost-per-click • Click: The action a user takes to select your ad and be taken to your website. • Google charges the advertiser when a user clicks on your ad The Destination Website A sample AdWords ad
- 18. CPC was ahuge shift from the earlier impression driven models and hence it was so successful
- 19. One can getstarted a campaign in minutes…
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- 22. Target customers bygeography and language
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- 27. And off yougo !! Is it that easy ? No
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- 29. Benefits of AdWords Theprimary benefits of AdWords include: – Reach – Cost – Timing – Flexibility
- 30. Reach : GoogleReaches Global Markets Sources: Measured by Media Metrix and NetRatings (September 2004); “2005 Web Globalization Report Card,” Byte Level Research (November 2004) Your customers search Google in over 100 languages #1 search engine in 17 out of 20 countries measured Reach customers around the world on one platform