The document contrasts CRO (Conversion Rate Optimization) and UX (User Experience) by outlining their different goals and strategies. It emphasizes CRO's narrow scope aimed at improving conversion rates through specific techniques, while UX focuses on enhancing the overall user journey. Key metrics and features differ between the two, with CRO centered on landing page optimization and UX prioritizing a cohesive layout.

1. KeyDifferencesBetweenCROandUX
CROvs.UX:GoalsandStrategies

2. FOCUS AND MAIN GOALS
1.

3. 2. TECHNIQUES AND METHODS

4. 3. DECIDE KEY METRICS

5. 4. SCOPE & FEATURES
Landing page
optimization
Design change
impact
Narrower scope (+)
focus
Cohesive layout
focus
Whole journey
emphasis
Broader
experience
scope
Conversion Rate
Optimization User Experience