2. What is institution?
Institution is the system which organises representations
into recognisable forms.
3. Alvarado
Alvarado and his co-authors suggested that there should be seven categories
1.
2.
3.
4.
5.
6.
7.
which cover the list of institutional determinants. These are:
Finance
Audiences use- exhibition
Audiences construction
Technological elements
Legislative Frameworks
Production Practices
Circulation- the distribution process
4. Institution as a whole
As the global patterns of institution change so do the overall concepts
1.
2.
3.
of institutions.
The main questions asked when trying to understand what an
institution is are:
Who produces certain media texts?
What their set of values and codes are?
What is their relationship to us as individuals?
