Inspiration
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Inspiration comes from many sources, both expected and unexpected. Life experiences, nature, art, and conversations with others can all spark new ideas or ways of thinking. While inspiration cannot always be planned or controlled, being open and attentive helps us recognize it when it arises.
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Nine Inch Nails launched an elaborate marketing campaign for their album "Year Zero" that engaged fans in an alternate reality game. Clues were hidden on tour merchandise and websites that fans had to solve, such as phone numbers that played cryptic messages and USB sticks containing codes and secret songs. This led fans to discover more websites and phone numbers with fictional stories about government conspiracies and resistance groups. The campaign culminated in secret live performances by the band, with over 2.5 million people participating online. The innovative campaign was a success, with "Year Zero" reaching the top 10 of album charts in several countries.
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60s Music
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