This document discusses opportunities and threats for small law firms and solo practitioners. It outlines typical services offered at a discount, including brief consultations, letter writing, wills and contract reviews. It also shows the market share of various legal services plans. The document advises differentiating services through personal relationships rather than being a random attorney. It also suggests subscription services, free check-ups and client newsletters. Potential partnership models from other firms are mentioned, as well as weighing opportunities against excess capacity.