1) In-memory computing is growing rapidly, with the total data market expected to grow from $69 billion in 2015 to $132 billion in 2020. 2) In-memory databases are gaining popularity for applications that require fast response times, like telecommunications and mobile advertising, as memory access is faster than disk access. 3) Modern applications are driving adoption of in-memory solutions as they generate more data from more users and transactions and require faster performance to handle growing traffic. 4) Two examples presented were DellEMC using MemSQL for a real-time customer 360 application and an IoT logistics application called MemEx that processes sensor data from warehouses for predictive analytics.

1. +
Jason Stamper and Gary Orenstein
IN-MEMORY COMPUTING WEBCAST
MARKET PREDICTIONS 2017
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2. Market Predictions 2017:
In-Memory Computing
Jason Stamper, Analyst, 451 Research
@jasonstamper

3. 451 Research is an information
technology research & advisory company
Founded in 2000
210+ employees, including over 100 analysts
1,000+ clients: Technology & Service providers, corporate
advisory, finance, professional services, and IT decision makers
10,000+ senior IT professionals in our research community
Over 52 million data points each quarter
4,500+ reports published each year covering 2,000+
innovative technology & service providers
Headquartered in New York City with offices in London,
Boston, San Francisco, and Washington D.C.
451 Research and its sister company Uptime Institute
comprise the two divisions of The 451 Group
Research & Data
Advisory Services
Events
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4. 4
451 Research’s view of the ‘Total Data’ Model

5. 5
Growth?
2015 2016 2017 2018 2019 2020
$69,612
$79,612
$90,777
$103,126
$116,796
$132,049
14%
2015-20 CAGR
Source: 451 Research, Forecast: Total Data 2016 - Data
Platforms and Analytics Market Sizing and Forecasts.
284 Vendors included in this
analysis
9 Market segments included

6. Defining the in-memory database
“An in-memory database (IMDB; also main memory database system or MMDB or memory
resident database) is a database management system that primarily relies on main memory for
computer data storage. It is contrasted with database management systems that employ a disk
storage mechanism.
Main memory databases are faster than disk-optimized databases because the disk access is
slower than memory access, the internal optimization algorithms are simpler and execute fewer
CPU instructions. Accessing data in memory eliminates seek time when querying the data,
which provides faster and more predictable performance than disk.
Applications where response time is critical, such as those running telecommunications
network equipment and mobile advertising networks, often use main-memory databases.
IMDBs have gained a lot of traction, especially in the data analytics space, starting in the mid-
2000s - mainly due to multi-core processors that can address large memory and due to less
expensive RAM.”
- Wikipedia
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In-memory systems come in several guises
 Pure in-memory database
 Disk-based/persistent database with an
in-memory ‘option’ or column store
 In-memory data grid or fabric

8. What’s driving in-memory adoption?
• Increasing # of users & transactions
• More data!
• Growing # of writes
• Insufficient capacity
• Declining throughput
• Performance inconsistencies
• Cost of ETL processes
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9. How are different data platform and analytic
technologies shaping up?
$120,000
$100,000
$80,000
$60,000
$40,000
$20,000
$0
2015 2016 2017 2018 2019 2020
Event/Stream Processing
Data Management
Distributed Data Grid/Cache
Analytic Database
Search
Performance Management
Reporting and Analytics
Hadoop
Operational Databases
$140,000
9

10. Some questions to ask
 Will my data fit in memory?!
 Is the platform optimized for analytics, transactions or both?
 Is the platform durable (ACID compliant)? What about
restores?
 What is the programming model – does it support SQL?
 Is there an open source or community edition?
 Does it support production requirements such as high
availability, cross data center replication, granular user
permissions, and SSL?
 Can I run it in the cloud, on-premises or both?
10

11. Some potential solutions, and their pros and cons
• In-memory ‘options’ added to existing relational databases
• Pure in-memory databases
• Data streaming offerings
• Analytics as a service or database as a service – on-
prem/hybrid/cloud
• In memory data grid/cache
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12. Some predictions for 2016/7
• Multi-modal databases – that can handle both transactions (OLTP) and
analytics (OLAP) become the norm (with in-memory being a key enabler)
• In-memory databases continue to grow – both pure and ‘hybrid’
• E-commerce, ad-tech, gaming, financial services, high tech grow in-memory
use particularly fast, but all businesses waking up to ‘latency sensitivity’
• From a slow start, the Internet of Things (IoT) gathers pace, thanks to both
demand, and the ability to do something about it
• A new President of the US, and Andy Murray to become world #1
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13. Twitter.com/jasonstamper
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14. Architecting with In-Memory
Gary Orenstein

15. The nature of
transactions
has changed.
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Traditional Transactions Modern Transactions
BATCH
• Exactly-Once
• Governed
• Structured
• ERP/CRM Applications
REAL TIME
• Duplicates
• Optional auditing
• Unstructured
• Social and Sensor
feeds

17. Modern Transactions
REAL TIME
• Duplicates
• Optional auditing
• Unstructured
• Social and Sensor
feeds
17
Traditional Transactions
BATCH
• Exactly-Once
• Governed
• Structured
• ERP/CRM Applications
Converged Transactions
REAL TIME
• Exactly-Once
• Governed
• Any Structure
• All Sources

18. A Real-Time Data Platform
Processing real-time and batch data
to maximize traditional
and modern transactions
18

19. Architecting A Real-Time Data Platform
Database Workloads
Data Warehouse
Workloads
Real-Time
Streaming
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20. 20
Architecting A Real-Time Data Platform
Orchestration / Containers
Cloud / On-Premises Platform
MessagingInputs Real-Time Applications
Business Intelligence
Dashboards
Relational Key-Value Document Geospatial
Existing Data Stores
Database Workloads
Data Warehouse
Workloads
Real-Time
Streaming
Hadoop Amazon S3MySQL
Transformation

21. 21
A Deeper Look at Two Industry Sectors
Customer 360
Supply Chain Logistics

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23. 23
DellEMC Adopts MemSQL for Customer 360 Application
+

24. 24
The Need for “CALM”
Customer Asset Lifecycle Management
For
enterprise sales
Who need
accurate and timely customer information
CALM is a
real-time application
Providing
up to the moment customer 360 dashboards
For enterprise sales
Who need accurate and timely customer information
CALM is a real-time application
Providing up to the moment customer 360
o
dashboards
Install Base
Pricing
Device Config
Contacts
Contracts
Analytics Contracts
Component
Data
Offers
Scorecard
Source: DellEMC

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Data Lake Architecture
D A T A P L A T F O R M
V M W A R E V C L O U D S U I T E
E X E C U T I O N
P R O C E S S GREENPLUM DBSPRING XD PIVOTAL HD
Gemfire
H A D O O P
INGESTION
DATAGOVERNANCE
Cassandra PostgreSQL MemSQL
HDFS ON ISILON
HADOOP ON SCALEIO
VCE VBLOCK/VxRACK | XTREMIO | DATA DOMAIN
A N A L Y T I C S
T O O L B O X
Network WebSensor SupplierSocial Media Market
S T R U C T U R E DU N S T R U C T U R E D
CRM PLMERP
APPLICATIONS
ApacheRangerAttivioCollibra
Real-TimeMicro-BatchBatch
Source: DellEMC

26. BUSINESS BENEFITS
 Deliver real-time customer updates to EMC Sales Department
 Scale customer analytics to increase sales productivity
 Drive real-time personalization for operational efficiency
TECHNICAL ACHIEVEMENT
 Execute joins across multiple distributed data sets
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27. The Pace of Supply Chain Success
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Amazon
30 minute post-order
drone deliveries
FedEx
317 million packages
shipped over Xmas
with real-time tracking
Uber Freight
Matching shippers
with trucks in real time

28. 28

29. | MemEx
An IoT showcase application that powers supply chain
monitoring and management through predictive analytics.

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TECHNICAL BENEFITS
 Processes 2 million data points, based on 2,000 sensors across
1,000 warehouses
 Two million reads and writes per second
 Combines MemSQL, Apache Kafka, and Streamliner with
machine learning, IoT sensors, and predictive analytics
 Enables enterprises to predict throughput of supply warehouses
| MemEx
30

32. Data Producers
(simulating
sensor activity)
Raw Sensor 1 + Predictive Score 1
S1 P1
1
| MemEx
Real-Time
Scoring
MemEx UI
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THANK YOU!
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@jasonstamper @garyorenstein
Try MemSQL today at memsql.com/download