This document describes an online engagement platform that transforms passive information consumption into lively virtual events. It allows organizations to create customized digital venues for webinars, conferences, product launches, training events, and internal communications. The cloud-based platform offers modular components like a conference center, exhibit hall, networking lounge, and analytics tools. It integrates with existing webinar technologies and allows attendees to interact before, during and after events through chat, messaging, and connections with company representatives. The platform aims to increase attendee engagement for organizations of all sizes and across different use cases.

1. Online Engagement Venues to Drive Business
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Customer Decision Journey (McKinsey)
Need for Continuous Engagement
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Transform passive information consumption
experiences into lively and engaging ones:
• Customer Acquisition: Intuitive, always-on
digital briefing centers
• Channel and Sales Enablement: Sales,
marketing and channel alignment
• Internal Communication: virtual meetings and
events

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Cloud-based simple and self-service Engagement Venues, for all size digital
campaigns and events, accessible from mobile, tablet and desktop
Offering: Simple & Self-serve Venues
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Transforms passive broadcasts into …
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Registration
$
Entrance
Lobby
Exhibit Hall
Conference
Room 1
Lounge
Private
Room
Resource
Center
Conference
Room 2
Demos
… lively, engaging and always-on events …

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How Does it Work?
Wraps around your current webinar technology
Leverages all your existing multi-media content
Offers rich environment with varied engagement
options
Allows your staff to interact with attendees before,
during and after webinar, offer private demos and
support
Track attendee activities and use custom scoring to
prioritize follow on actions
All in a consistent branded destination
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Modular Design Similar to Physical Venues
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Conference
Center Module
Exhibit
Hall and
Private Offices
Module
Networking
Venue Module
Analytics
Engine Module
• Includes Entrance, Lobby, Social Lounge, Resource
Center, Forum
• Offers registration, payment processing, chat,
messaging, LinkedIn integration
• Multi-track session calendar
• Offers WebEx, GoToWebinar, Adobe Connect
integration and other best-of-breed A/V
broadcast solutions
• Groupings of solution showcases, booths, table
tops, and private offices
• Each unit supports content sharing and live
staffing for real-time guest interaction
• Big picture and drill down analytics and reports on
the venue, its locations, attendees, sessions and
exhibits
• All data exportable to 3rd party

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For All Size Events
Event Benefits
Webinar ++
Increase attendee engagement by offering more programming
Provide access to live sales and supports, before, during and after
User and Partner
Conferences
Augment your physical conferences with virtual to maximize reach
Allow attendee networking before, during and after physical event
Product Launches and
Executive Briefings
Integrate educational, marketing and sales initiatives into one event
Use custom scoring to grade leads
Training
Augment physical with virtual training centers to cut costs while
expanding reach
Make training centers perpetual to stay engaged with trainees
Internal
Communications
Use for variety of internal use, reducing travel costs, while expanding
engagement
Expos
Ideal to promote products and services to the global audience
Overcome language barriers through translation tools
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Demo
Sales/Channel Training
Venue
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Lobby – Highlight To Do’s and Offer Assistance
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Conference Center – Live or On-Demand Presentations
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Conference Center – Webinar
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Booths Organized Around Products
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Booth – Access to Resources & Experts
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Resource Center – Links, Docs, Videos
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Networking – Chat, Message, Appointments
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Networking – Use Map to Connect
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Customers and Testimonials
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April Galletly, Event Coordinator, 451
Group
“… InfoNeedle worked extremely
well for our purposes …”
Thomas Morrow, VP of Marketing, SEMI
“… InfoNeedle offers unique value
by combining a state-of-the-art
virtual events platform with the
ability to build industry specific
communities…”
Michael Doyle, Virtual Edge Institute
“… We built a virtual environment
in the course of just a few hours.
Extremely intuitive and easy to
do.”

17. Twitter: @infoneedle
Email: sales@infoneedle.com
Phone: +1 415 763-8660
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