_IndustryVision 2012 Final Proof

2012 Industry Vision
for the Consumer Community
Annual Meeting 2012
Davos-Klosters, Switzerland
Industry Agenda

The Industry Vision
This document provides an overview of the World Economic
Forum Industry Partners of the Consumer Community (“Consumer
Community”)’s 2011 work and serves as briefing material for the
Consumer Community’s private (“Governors”) sessions at the
Forum’s 2012 Annual Meeting. As such, this document previews
what executives should expect to learn and experience in each of
the Governors Programme sessions. We encourage executives to
read the relevant sections prior to arriving at the Annual Meeting.
Further background information is available from the Forum’s
Consumer Community team (contact information included at the
end of the document).
About the World Economic Forum
The World Economic Forum is an independent international
organization committed to improving the state of the world by
engaging leaders in partnerships to shape global, regional and
industry agendas. Incorporated as a foundation in 1971 and based
in Geneva, Switzerland, the World Economic Forum is impartial
and not-for-profit; it is not tied to any political, partisan or national
interests (www.weforum.org).
About the World Economic Forum Consumer Community
and Governors Programme
The Consumer Community comprises select member companies
of the World Economic Forum that are actively involved in pursuing
the Forum’s mission at the industry level. The Community brings
visibility and insight to strategic decision-making on the most
important industry and cross-industry related issues, as well as the
opportunity to engage in acts of global corporate citizenship. The
Consumer Community includes the senior leadership teams of
member companies in an ongoing process of engagement with
the Forum throughout the year. At each Annual Meeting, the
Consumer Community designs a special programme of invitation-
only activities for CEOs, known as the Governors Programme. The
programme focuses on critical issues identified by the Community
and is designed to generate impact at global and regional levels.
About the Consumer Community Steering Board
The Consumer Community Steering Board serves as an advisory
board for the overall Consumer Community. Composed of
Partners who are highly engaged in the Forum’s work, the Steering
Board provides strategic guidance and helps ensure that the
Community’s meetings, reports and projects achieve high-quality
standards. The Steering Board is co-chaired by Chris O’Leary,
Executive Vice-President and Chief Operating Officer, General
Mills International and Robert Berendes, Head of Business
Development, Syngenta International AG. The Steering Board
consists of the following companies: Archer Daniels Midland Co.
(ADM), The Coca-Cola Company, General Mills Inc., Kraft Foods
Inc., METRO Group, Monsanto Company, Nestlé SA, Nike Inc.,
PepsiCo Inc., Sealed Air Corp., Syngenta International AG and
Unilever.
Consumer Community of the World Economic
Forum
As of 1 January 2012, the Forum’s Consumer Industry
Partners are:
AGCO Corporation
Archer Daniels Midland Co. (ADM)
Best Buy Co. Inc.
Bunge Limited
Carrefour
The Coca-Cola Company
Dalian Zhangzidao Fishery Group Co. Ltd
Diageo Plc
DuPont
Ecolab Inc.
Bill & Melinda Gates Foundation
General Mills Inc.
Heineken International
Henkel AG & Co. KgaA
International Finance Corporation
Kingfisher Plc
Kirin Holdings Company Limited
Kraft Foods Inc.
Lawson Inc.
Louis Dreyfus Commodities
LVMH – Moët Hennessy Louis Vuitton
Marks & Spencer Plc
METRO Group
Monsanto Company
The Mosaic Company
Nestlé SA
Nike Inc.
The Olayan Group
PepsiCo Inc.
Royal Philips Electronics
SABMiller Plc
S. C. Johnson & Son Inc.
Sealed Air Corp.
Syngenta International AG
Technogym SPA
Tesco Plc
Unilever
Wal-Mart Stores Inc.
Wesfarmers Limited
Yara International ASA
Yum! Brands Inc.

3
Contents
Message from the World Economic 4
Forum and the Consumer Community
Steering Board
Message from the Co-Chairs of the 5
Governors Meeting for the Consumer
Community 2012
Consumer Community Initiatives and
Related Sessions
Consumer Community Vision 6
New Vision for Agriculture 8
Scaling Sustainable Consumption 10
Water Initiative 12
Water Resources Group
Green Growth Partnerships 14
Healthy Living 16
Contact Information 18
Programme Overview of Consumer 19
Community Private Sessions
2012 Industry Vision for the Consumer Community

4 2012 Industry Vision for the Consumer Community
Message from the World Economic
Forum and the Consumer
Community Steering Board
Dear Colleagues:
On behalf of the World Economic Forum, we would like to
welcome you to the Annual Meeting and the Governors Meeting
for the Consumer Community, which will take place in January
2012 in Davos, Switzerland.
For over forty years, the Forum’s Annual Meeting has provided a
unique platform for political, business, academic and other leaders
of society to shape global, regional and industry agendas in order
to catalyse solutions to global challenges for the coming year. Held
in parallel to the official Forum Programme, the Governors
Programme includes a series of private, peer-to-peer and action-
oriented meetings shaped and led by you, the Forum’s Consumer
Community. The Governors Programme enables you to work with
leaders from governments, international organizations, academia
and civil society on global issues of relevance to the Community.
At the Annual Meeting 2012, the World Economic Forum will seek
to build new models for growth and employment, leadership and
innovation, sustainability and resource management, and social
and technological innovation. CEOs in the Consumer Community
will also come together to put the finishing touches on a new
Consumer Community Vision that we, the Steering Board, and the
Forum team have developed together. This vision will provide a
useful framework for prioritizing action areas and inspiring
consumers and businesses to practice sustainable consumption.
In targeted sessions, participants will be invited to:
—— Shape the Consumer Community’s desired outcomes using a
new vision framework
—— Renew existing sustainable consumption commitments and
explore how these initiatives can gain more momentum through
increased collaboration
—— Share best practices for creating agricultural transformation;
identify new solutions to continuing challenges in agricultural
financing and technological innovation; agree on a 2012 agenda
to increase the impact of public–private collaboration in
agriculture
—— Participate in the launch of a new, global, public–private Water
Resources Group (WRG) entity and review WRG impact in
current Partner countries
—— Strengthen the role of business as producers and providers of
goods and services in creating healthy lifestyles; identify
opportunities for promoting healthy living through
multistakeholder partnerships
—— Discuss key elements of a sustainable workforce and engage in
the Workplace Wellness Alliance
Our special thanks go to the Governors Meeting Co-Chairs, Irene B.
Rosenfeld and Marc Bolland, for their support, encouragement and
leadership during the preparation and delivery of this important event.
Sarita Nayyar
Managing Director,
World Economic
Forum USA
Chris O’Leary
Executive Vice-
President and Chief
Operating Officer,
General Mills
International;
Co-Chair of the
Consumer
Community
Steering Board
Robert Berendes
Head of Business
Development,
Syngenta
International AG;
Co-Chair of the
Consumer
Community
Steering Board

Dear Colleagues:
The Annual Meeting 2012 will convene under the theme “The Great
Transformation: Shaping New Models.” This theme reflects the need
to create new ways of thinking and acting to address the global
issues that confront us in today’s world. New models, bold ideas
and courage are required to ensure that this century improves the
human condition. It will be up to industry leaders to define what the
future should look like, to align stakeholders and to inspire their
institutions to realize that vision.
In that context, we look forward to welcoming you to the Governors
Meeting for the Consumer Community. The Community provides a
platform to work with our peers from government, academia, civil
society and business to find both business and social solutions to
some of the world’s most pressing concerns.
At the 2012 Governors Meeting, we will come together to determine
how to create and implement models of consumption that meet
growing consumer needs, desires and expectations in sustainable
ways. This work will frame the direction that our community takes
over the next several years.
We look forward to “shaping new models” with you in Davos this
coming January.
01: World Economic
Forum on Africa 2011:
plenary on “The Durban
Agenda”
02: Annual Meeting
2011: visual from the
session “Scenarios for an
Increasingly Resource-
scarce World”
03: World Economic
Forum on Latin America
2011: participants in the
session “Accelerating
Sustainable Agricultural
Growth in Latin America”
Irene B. Rosenfeld
Chairman and Chief
Executive Officer,
Kraft Foods Inc.;
Co-Chair of the
ConsumerCommunity
Governors Meeting
2012
Marc Bolland
Chief Executive,
Marks & Spencer
Plc; Co-Chair of the
Consumer
Community
Governors Meeting
2012
Message from the Co-Chairs
of the Governors Meeting for the
Consumer Community 2012

In the summer of 2011, the Forum’s Consumer Community Team
embarked on a strategic review to:
—— Understand which elements of the Forum add the most value to
Partners.
—— Create a plan to engage emerging market voices in order to
become a global community.
—— Develop a vision that the Consumer Community can rally around.
The following is the executive summary of this work. The
Governors Meeting on Thursday, January 26, 2012 will discuss the
vision laid out below and further refine it to reflect desired
outcomes from both the industry and consumer perspectives.
Consumer Community Value Proposition
The Consumer Community consists of Partner companies from
the agriculture, food, beverage, retail and consumer goods
industries that are committed to pursuing the World Economic
Forum’s mission to improve the state of the world. This Community
leverages the Forum’s multistakeholder, global and cross-industry
reach to create positive impact on consumers’ lives through
(Figure 1):
—— Global, multistakeholder, cross-industry interaction.
—— Objective insights and perspectives on consumer and industry
issues.
—— Actions that have positive impacts on both business and society.
The Forum is the only organization that brings together high-level
peer exchange, global networks, joint action with key non-industry
constituents (e.g., governments, civil society, non-profit
organizations, academia) and cross-industry access. In interviews,
the Community identified access to the Forum’s multi-stakeholder
network and cross-industry interaction as being of particular
importance, as these elements create unique opportunities for our
Partners.
Taking the Consumer Community Global
Current Partners raised the particular need to broaden the
geographic and sectoral scope of the community. Ninety percent
of the Forum’s Consumer Community is comprised of North
American and European companies, highlighting a strong need to
incorporate voices from other markets. The Community, via its
Steering Board, has decided to focus on Latin America and Asia,
which represent a majority of new middle class consumers and are
generating significant business model innovations. Adding
companies from these regions will allow the Community to gain
new insights from emerging market business leaders while giving
new Partners from those regions opportunities to showcase
successes on the global stage.
Consumer Community Vision
As the Consumer Community grows its membership and global
reach, a common, defining vision is imperative to unite Partners
and provide direction as opportunities to create impact arise.
Through Partner input and collaboration throughout the second
half of 2011, a vision has been formulated to drive Community
action in 2012 and beyond.
The vision was built top-down, driven by four key questions:
1. What is the Forum’s mission?
2. What trends will impact consumer industries in the short,
medium and long term?
3. Which elements of five “mega-trends” are the Consumer
Community best positioned to address?
4. How can the Consumer Community maximize its impact?
Figure 1: Consumer Community Value Proposition
Overall
Connect and facilitate global multi-stakeholder, cross-industry interaction
Generate objective insights and perspectives on consumer issues
Actions positively impact humanity
Insights and impacts benefit both business and society
Multistakeholder
Build communities of Partners and constituents (governments, NGOs,
consumers, academics) to drive ideation and action
Cross-industry
Power players provide insight across sectors of the consumer industries
Cross-industry groups provide access to a community of broad perspectives
Global
Interaction spans borders, and drives concerted action on the global political
and economic stage
Primary components








G
lobal
Facilitate
community
interaction
to drive insight
and impact
Engage public
and private entities
Enable
cross-sector,
cross-industry
collaboration
Address
multiregion
issues
Cross-ind
ustry
Multistakeholder
Source: 2011 Partner interview findings; A.T. Kearney Analysis

The Consumer Community Vision was developed in conjunction with
A.T. Kearney
Keeping the Forum’s mission to improve the state of the world in
mind, five mega-trends were identified that will shape the state of
the consumer industries in the coming decades. They are:
—— Deteriorating health
—— Threatened food supply
—— Limited natural resources
—— Global connectivity
—— Demographic shifts
Through current initiatives, the Consumer Community is already
addressing these mega-trends which is an encouraging signal that
the Community is on the right track. When revieiwing the mega-
trends and current initiatives, the Steering Board identified a
common thread running through all of these: sustainable
consumption.
While these mega-trends are worthy areas of focus, the work
being done on them does not constitute a vision. As one of our
Steering Board members said, “If we focus the vision on issues or
trends, we will do good work on those issues. But we will not
create new business models.” The Consumer Community has the
capacity to create new business models and ways of approaching
sustainability, but it also has the capacity to inspire companies and
consumers to act more sustainably throughout the value chain. To
that end, we have drafted a vision, represented by Figures 2 and 3
below, to capture the interplay between consumers, industry,
sustainability and inspiration.
Con
sumer

Ra
w
materials
Manu
facturing
Mark
etingandretail
The Industry Lens
(profitable growth)
The Consumer Lens
(needs, desires, expectations)
Figure 3: The Vision Applied to the Value Chain
(Draft for Discussion in Governors Meeting)
Vision:
A world where consumers and businesses
inspire each other to act sustainably
Figure 2: Forum Mission, Community Vision
(Draft for Discussion in Governors Meeting)
World Economic Forum Mission
To improve the state of the world by engaging leaders from all
sectors of society to shape global, regional and industry agendas
A world where consumers and businesses
inspire each other to act sustainably
Guiding
Principles:
Collaboration Engagement Commitment Long term view
Sustainable
consumption
Consumer needs,
desires, expectations
Planetary
limits
From Vision to Action
The first actions toward fulfilling this vision will be taken in the 2012
Governors Meeting. In this session, the Consumer Community’s
CEOs will come together to:
—— Determine the “desired outcomes” for each link in the value
chain for industry and consumers.
—— Identify ways that the Community can inspire consumers to act
sustainably.
—— Prioritize actions going forward.
This conversation will continue beyond Davos as Partners refine
and prioritize the objectives of current and potential initiatives, and
work together with the Forum to answer two key questions:
—— What kinds of organizations will provide new and different
perspectives, thus adding significant value to the conversations
taking place?
—— Through cross-industry, multi-stakeholder, global engagement,
what measured success can the Community achieve over the
next several years?
We look forward to discussing the vision and developing
outcomes with you in Davos to shape the industry agenda for 2012
and beyond.
Taking the above vision statement and applying it to the value
chain, it is important to look at the chain not just through the
industry lens, but also through the consumer lens, as depicted in
Figure 3.
Visible to the
consumer
Out of
consumer view

Partner Companies
New Vision for Agriculture
Background
The recent food security and economic crises have focused global
attention on the urgent need to develop more sustainable
agricultural systems in order to feed a growing population in an era
of resource scarcity and climate change. While significant and
sustainable gains in agricultural productivity can be achieved,
realizing these gains will require an exceptional level of
collaboration and a willingness to test new business and
partnership approaches at the global, regional and national levels.
The New Vision for Agriculture (NVA) initiative aims to share best
practices and to demonstrate a new model for public–private
collaboration that can engage and align private sector and
market-based solutions with other stakeholder capacities to
accelerate sustainable agricultural growth.
Key Achievements in 2011
—— Launched a Roadmap for the Achievement of the New Vision
for Agriculture. The Roadmap defines strategies for engaging
the private sector and highlights the power of markets to drive
the achievement of the NVA. It has proven to be an excellent
tool for promoting collaboration among stakeholder networks.
—— Initiated and developed public–private partnerships aiming to
put the NVA into action at the country level. This included:
• Advancing existing agricultural partnerships in Tanzania
and Vietnam.
• Launching new partnerships in Mexico and Indonesia.
• Creating a path-breaking regional partnership to assist
African governments to strengthen public–private
investment and collaboration in agriculture. Over 100
leaders of all stakeholder sectors, including heads of state
and international agencies, pledged their support to the
Grow Africa Partnership; in its first year, Grow Africa is
helping seven African countries (Tanzania, Mozambique,
Ethiopia, Kenya, Rwanda, Ghana and Burkina Faso) to
develop concrete investment plans and initiatives.
—— Provided private-sector input to the G20 food security agenda.
The group’s recommendations were incorporated into the G20
Agriculture Ministers’ Action Plan on Food Price Volatility and
Agriculture, which also endorsed the Forum’s role in facilitating
public–private dialogue on global food security, recommending
that this become an ongoing feature of the G20 process.
—— Developed a platform for sharing and scaling up new models of
environmentally sustainable agriculture that reduce impacts on
climate, water and biodiversity.
Goals for the 2012 Annual Meeting
—— Showcase the tangible progress in sustainable agriculture that
has been achieved through innovative public–private
partnerships at the regional and national levels.
—— Launch a report, Putting the New Vision for Agriculture into
Action, explaining how to reach the goals of the NVA and
describing best practices for creating transformational
partnerships in agriculture.
—— Strengthen the global commitment to public–private
collaboration on agriculture, building momentum through the
G20, Rio+20 and other platforms.
—— Inspire other leaders to help put the NVA into action to feed the
world sustainably.
Food security
Economic opportunity
Environmental
sustainability
AGCO Corporation
Archer Daniels Midland Co.
(ADM)
BASF
Bayer AG
Bunge Limited
Diageo
DuPont
General Mills Inc.
Kraft Foods Inc.
Maersk
METRO Group
Monsanto Company
The Mosaic Company
Nestlé SA
PepsiCo Inc.
Rabobank
SABMiller Plc
Swiss Reinsurance Company
Teck Resources Limited
Unilever
Vodaphone Group

01: Paul Polman, Chief Executive Officer, Unilever, at the plenary “East Asian Solutions
for Global Food Security”, World Economic Forum on East Asia 2011
Beyond Davos: Objectives for 2012
—— At the global level, continue to collaborate with the G20 to make
progress on global food security. Develop new opportunities
around green growth for agriculture, leveraging the momentum
around COP17 and Rio+20.
—— At the regional level, work with the African Union, NEPAD and
others to develop concrete plans and initiatives for private-
sector investment in sustainable agriculture through the Grow
Africa partnership.
—— At the national level, continue supporting public–private
collaboration in four Partner countries (Tanzania, Vietnam,
Indonesia and Mexico) to realize sustainable agricultural growth.
—— Share new insights, models and best practices to help
stakeholders find the right collaborators and approaches to
ensure shared success.
Private Sessions at Annual Meeting 2012
Session Session Description Expected Session Outcomes Key Champions
Grow Africa Partnership:
Accelerating Investment
in African Agriculture
Thursday 26 January
18:45 – 19:45
Congress Centre
In this session, Grow Africa leaders
will assess progress and consider
the next steps for the seven Partner
countries. The group will discuss
how to leverage key opportunities in
2012 for strengthening public–
private investment in participating
countries.
– Awareness raised of Grow
Africa’s progress
– Opportunities identified for
expanding public–private
investment and collaboration in
sustainable agricultural
development in Partner
countries
– Leaders of the Grow Africa
Partnerships, including select
African heads of state and
international organizations,
including the World Bank, IFAD,
DFID, USAID
– CEOs of companies serving on
the Grow Africa Task Force
Realizing a New Vision
for Agriculture:
an Action Agenda
Friday 27 January
07:30 – 10:00
Congress Centre
Building on last year’s widely
praised private meeting, the
session will bring together over 100
global leaders, including CEOs,
heads of state and leaders of
international organizations, civil
society and academia to share
collaboration models, report on
their progress and reaffirm their
commitments to putting the NVA
into action.
– Strengthened dedication and
momentum to advance
public–private collaboration for
sustainable agricultural growth
at global, regional and national
levels
– New insights on key success
factors for implementing
transformative partnerships in
agriculture to achieve the NVA
– Innovative solutions to address
risks and challenges in the
agricultural arena
– A shared commitment to
accelerate progress in 2012,
leveraging key global platforms
such as the G20 and Rio+20
and Forum Regional Summits
– CEOs from the New Vision
Project Board and the
Consumer Community
– Industry leaders from IT/
telecom, chemicals, finance,
and logistics
– Heads of state and government
and ministers from countries of
strategic interest
– International organization
leaders: FAO, IFAD, WFP, World
Bank, IFC
– Civil society leaders: WWF,
Oxfam, CARE, Technoserve,
others
– Experts and academia:
e.g. IFPRI, others
Agriculture as a Driver
for Green Growth
Saturday 28 January
08:00 – 10:00
World Food Programme
Tent
The session will consider concrete
actions to link agriculture-related
investments, policies and
measures to climate-compatible
growth. This includes ensuring
food security in a changing climate
both through adaptation and
mitigation.
– Opportunities identified for
achieving environmental
sustainability in agriculture
through concrete investments
– Strategies for replicating and
scaling up successful
programmes
– Approaches for engaging
‘bottom-up’ innovation and
action
– Roadmap to advance a
concrete action agenda through
2012, including at Rio+20
– CEOs from the Consumer
Community and other industry
communities
– Key ministers from committed
governments, such as South
Africa, Vietnam, Tanzania,
Norway
– International organization
leaders: World Bank, FAO, IFAD
– Civil society leaders: WWF,
Oxfam
– Experts and academia,
e.g. IFPRI, others

Background
The benefit of shifting to a resource-efficient economy is large:
experts predict that approximately US$1.9 trillion of economic
output could be saved in 2030 alone. At the same time, the
implications are serious: as much as 47% of company earnings
could be lost due to environmental pressures by 2018 and the
growing cost of key inputs could eat away company profits within
a decade.
Although there are now many examples of companies that have
put systems in place to ensure that the goods and services they
produce can be delivered through the most efficient use of natural
resources, these individual success stories do not yet add up to
the level of change that is required. The need to establish
sustainable models of consumption, while still ensuring business
growth, is urgent and requires our immediate and full attention.
The World Economic Forum’s Scaling Sustainable Consumption
initiative aims to help create the right enabling environment for
businesses to use services and related products in ways that
minimize the burden on natural resources and the environment.
Achieving the necessary level of transformation will require
collaboration along entire value chains and across multiple
industries.
—— Identification of ten commitments such as waste reduction and
sustainable sourcing of cotton, palm oil and forest supplies,
where business can take the lead through concrete time-bound
action in collaboration with NGOs and other companies along
the value chain.
—— An in-depth analysis of four key value chains – palm oil, cotton,
e-waste and bio-plastics – to identify system-level barriers to
scaling up leading practice solutions. The exploration of these
specific systems led to a set of recommendations on immediate
opportunities for public–private collaboration. These
recommendations will be presented at the Annual Meeting.
—— Interviews, workshops and sessions were conducted with
business leaders and experts to gain insights on how to build
enabling environments for businesses to achieve sustainable
consumption. The chief issues explored were:
• The barriers and enablers to mainstreaming sustainable
consumption, including the consumer, supply chain and
policy environments.
• A quantification of the value at stake for business – and
the economy as a whole – if sustainable consumption and
more sustainable business practices can be achieved.
—— Present a new report, More with Less: Scaling Sustainable
Consumption and Resource Efficiency, that will highlight the
value at stake and make recommendations for collaboration
across value chains, with governments, and most importantly,
with consumers.
Scaling Sustainable
Consumption
Partner Companies
Aegis Media
Agility
Alcoa
Best Buy Co. Inc.
BT Group Plc
DSM
DuPont
Edelman
Kraft Foods Inc.
Maersk
Marks & Spencer Plc
METRO Group
Nestlé SA
Nike Inc.
Novozymes A/S
Omnicom Group Inc.
PublicisLive
SABMiller Plc
SAP AG
SAS Institute Inc.
S. C. Johsnon & Son Inc.
Sealed Air Corp.
Tesco Plc
Unilever
Wesfarmers Limited
WPP Plc

01: Takeshi Niinami,
President and Chief
Executive Officer,
Lawson, during the
meeting “Strengthening
Global Supply Chains”,
Annual Meeting of the
New Champions 2011
02: India Economic
Summit 2011: participants
in the Sustainable Growth
Summit’s Opening
Plenary “Keeping India’s
Competitive Edge for the
Long Term”
Scaling Sustainable
Consumption
Thursday 26 January
08:00 – 10:00
Hotel Grischa
Convene a highest-level coalition
of CEOs and government
representatives to develop a
collaborative approach to
addressing the issue of scale,
business performance and
sustainability outcomes.
– Awareness of the value of
sustainable consumption
– Identification of joint actions
needed to achieve sustainable
consumption at speed and
scale by business and
government leaders
– Specific and targeted CEO
commitments to extend existing
initiatives and explore new
public–private alliances to
accelerate the achievement of
sustainable consumption
– CEOs of project board
companies
—— Demonstrate the power of concerted corporate action along the
value chain and across industries to create systemic change.
—— Explore three approaches to achieving sustainable
consumption:
• Collaboration across value chains to drive scale in the
sustainable supply of key raw materials and
commodities.
• CEO and government involvement in building public–
private processes to unlock sustainable growth.
• Consumer engagement as citizens and Partners in
helping companies achieve scale on sustainability.
—— Develop partnerships to test various pathways to sustainable
consumption. The lead up to next year’s UN Conference on
Sustainable Development (Rio+20) will be used to expand
existing initiatives and promote new collaborations.
—— Explore the role of consumer behaviour and digital
technologies in achieving large-scale change across multiple
industries such as the energy, mobility and consumer
industries.
—— Continue to engage with interested governments and
international organizations (including the UN Secretary
General’s High-Level Panel on Global Sustainability),
companies and academia.

Background
The water resource challenge is a serious economic issue for the
governments of many developing and fast-growing countries. It
also represents a risk to global economic stability. Studies suggest
that, by 2030, global freshwater withdrawals will exceed the
current capacity by over 40%, and close to four billion people will
live in areas of extreme water stress.
The Water Resources Group (WRG) is a partnership that helps
government water officials and other water sector specialists
accelerate reforms that will ensure sustainable water resource
management. WRG helps to change the political economy for
water reform by involving new actors and analysing country needs
in ways that are palatable to politicians and business leaders.
WRG is an independent and non-political entity and offers no
political, partisan or national nuance to its advice. It works closely
with in-country water professionals and engages with its
government clients promptly and only by invitation. WRG sets out
clear and measurable biennial objectives. This approach has
proven successful in transforming the water sector in Partner
countries.
—— Upon request, WRG provided support to five governments –
India, Jordan, Mexico, Mongolia and South Africa – for their
water reform efforts. The Province of Shanxi also invited the
WRG to form a partnership, which will begin early 2012. (See
map on following page for details).
—— Began creating a global catalogue of information on advisors,
suppliers, projects and partnering arrangements, as well as
technical and policy solutions for government use.
—— WRG Partners took the decision to spin WRG off from its
incubation phase in the Forum to create a groundbreaking
global entity. This entity will be a public–private partnership
hosted by the International Finance Corporation.
Water Initiative
—— Demonstrate the impact of WRG in the countries where it has
been active.
—— Introduce the global catalogue of good practices in water
management that will support governments undertaking water
reforms.
—— Present the new global WRG entity as a public–private
partnership hosted by the International Finance Corporation on
behalf of the World Bank Group. Raise awareness of how the
entity will work and of opportunities for the involvement of all
stakeholders, including business, governments, international
organizations, development agencies, civil society and
academia.
—— Advance each country partnership and demonstrate ongoing
success.
—— Explore partnerships with governments who have expressed
interest to collaborate with WRG.
—— Develop a strong communications and outreach programme to
i) build further awareness about WRG; ii) maintain momentum
and international interest in the ongoing WRG process; iii) chart,
record and share success stories; and iv) monitor progress at
the national and global levels.
—— Ensure the successful transition of the WRG to the new global
entity.
Parallel to WRG activities, the Forum will embark on an exploratory
workstream in 2012 to define the next frontier for the water agenda.
Cargill Inc
CH2M HILL
Cisco Systems Inc.
Diageo
Ecolab Inc.
Halcrow Group Ltd
Hindustan Construction
Company Ltd
International Federation of
Agricultural Producers
McKinsey & Company
The Mosaic Company
Nalco Company
Nestlé SA
Novozymes A/S
PepsiCo Inc.
Rio Tinto Group
SABMiller Plc
Standard Chartered Bank
The Dow Chemical Company
Unilever
Veolia Water
WorldWide Fund for Nature
Partner Companies

Jordan
The WRG analysed how Jordan can
ensure the most economically and socially
productive use of its scarce water resources.
The analysis will be used to revise Jordan’s
national water strategy. The Government
of Jordan has invited the WRG to help set
up a new National Water Council, a high-
level cross-ministerial and multistakeholder
planning body with a mandate to improve
the planning and management of water
resources in the country.
China
(Province of Shanxi)
Government officials from the Shanxi
Province in northwest China invited the
WRG to develop a partnership focusing
on irrigation efficiency, the protection
of water resources and cropping
technology. The next stage will involve
work in the industrial (including energy
and coal mining) and municipal sectors.
Mongolia
The WRG conducted a pre-diagnostic on water issues in
Mongolia, which identified three major challenges: urbanization
in Ulaanbaatar; mining in the South Gobi area; and irrigation
and livestock policies. A workshop in June brought together
more than 120 domestic and international participants from
the public, private and civil society sectors, as well as from
international organizations, to explore these challenges and
opportunities for overcoming them. The President of Mongolia
and WRG committed to forming a Mongolian Water Alliance
of key government entities, civil society representatives and
private sector participants to carry forward this work in 2012.
– Changing the Political
Economy for Integrated
Water Reform
Thursday 26 January
07:30 – 10:15
Derby Hotel
This private session will convene
key global and regional WRG
Partners, including government
leaders from Partner countries, to
present the progress and impact of
WRG actions to date, to present the
new global WRG entity and offer
engagement opportunities.
– Demonstration of tangible
results and impact by engaged
country governments
– The new public–private WRG
entity is presented and
awareness is raised of its
governance, operating model,
funding and current Partners
– Stakeholder awareness of
engagement opportunities
Private sector
Nestlé SA, PepsiCo Inc., SABMiller
Plc, The Coca-Cola Company
Government
India, Jordan, Mexico, South Africa,
Mongolia, China
International organizations and
development agencies
World Bank Group/International
Finance Corporation, Swiss Agency
for Development and Cooperation,
United States Agency for
International Development
Summary of WRG Country Engagement in 2011
Mexico
WRG worked with the national
water commission, CONAGUA,
to promote a sustainable water
pathway for Mexico that will
prove robust in the face of
climate change. The WRG
analysis helped shape Mexico’s
2030 Water Agenda, launched
by President Felipe Calderon
in 2011. Going forward, the
WRG will support CONAGUA in
developing financial mechanisms
to promote a sustainable water
economy in Mexico.
India
In the State of Karnataka, WRG analysed future agricultural
water demand, limitations of the supply infrastructure and
the practical options available for meeting future water
requirements. The team developed a set of six interventions
to transform water use in the state. Next, the WRG will
work with stakeholders to design pilot projects and to
complement the agricultural analysis with a diagnostic of
the water economics of the industry and domestic sectors
in order to provide a full picture. WRG also collaborated
with the National Planning Commission of India to provide
a detailed analysis of the institutional, legal, regulatory
and capacity deficiencies in water-related sectors in India.
The output of this work will be used as input to India’s
12th Five Year Plan.
South Africa
A partnership between the South Africa Department
of Water Affairs (DWA) and the WRG is helping
South Africa address three priorities: i) networks;
ii) increasing the reuse of effluent and desalination; and
iii) developing sustainable management of groundwater
resources, particularly in rural areas. WRG will assist
the DWA to develop sector strategies, identify
potential pilot projects and take them forward through
public–private-expert collaborations. The South Africa
Strategic Water Partners Network, which includes
three private sector-led working groups, has been
formed to oversee the work.

Alcatel-Lucent
Bank of America Merrill Lynch
Barclays Capital
Deutsche Bank
HSBC Holdings Plc
Morgan Stanley
Standard & Poor’s
Vestas Wind Systems
Zurich Financial Services
Partner Companies
Goals of the 2012 Annual Meeting
—— Launch a process to develop a blueprint for green infrastructure
financing that will be announced at Mexico G20 and Rio+20
events.
—— Kick off the GGP initiative in partnership with at least ten major
financial, energy and consumer companies, host governments
and donor governments.
—— Explore business cases and financing models for climate-smart
agriculture.
—— Gain commitment from Partners and governments to document
additional case studies on green growth.
—— Form a ‘coalition of the willing’ among development finance
agencies, major banks and donor governments to coordinate
and target funds that can leverage substantial private investment
for green growth in emerging economies.
—— Shape and inform important intergovernmental processes with
lessons learned, positive models and future strategies, working
with the Mexican G20 Summit, Rio+20, Clean Energy Ministerial
and UNFCCC Green Climate Fund.
—— Use the Forum’s Regional Summits to expand in-country
activities to include additional countries in Latin America, Africa
and Asia.
—— Document financial innovations and tools and continue to collect
and publish successful case studies to inform the international
debate.
Background
The Green Growth Partnerships (GGP) initiative convenes expert
practitioners with representatives from the public and private
sectors to attract private financing for attractive low-carbon
investments in emerging economies. While innovative business
opportunities and models for green growth are already being
developed, a step change is needed to put economies onto a low
carbon growth trajectory. The GGP initiative is developing and
testing new financial and policy models to transform government
efforts to implement and scale up private investment in green
growth. This is particularly important in the agricultural sector,
which plays a significant role in wealth generation and employment
in many emerging economies, where climate change is a particular
challenge.
—— Launched the GGP in June 2011.
—— Recognized by the United Nations Framework Convention on
Climate Change as one of 10 Lighthouse Projects in its
Momentum for Change Initiative for work to develop innovative
tools for financing solar power in India, which leveraged UK
government investment and new partnerships.
—— Released a Green Growth report that compiled case studies
from the renewable energy, water management and agricultural
sectors to illustrate and inspire private sector investment in
emerging economies.
—— Organization of the Durban Series with the South African
government that highlighted successful public–private
partnerships that are delivering results in the energy, water and
agriculture sectors.
Green Growth Partnerships
Transitioning to a green
economy is the only way
to go in order to ensure
sustained growth.
Edna Molewa
——Minister of Water and Environmental
Affairs, South Africa

Emerging Economy
Investment
Opportunities:
Directing Private Capital
into Green Growth
27 January
08.00 – 10.15
Hotel Sunstar Park
This private session will look at the
significant shifts in the global
economic and financial landscapes
and discuss practical mechanisms
to catalyse a step change in private
investment for green growth and
ways in which the 2012 financial
and economic agenda can help
shape a sustainable recovery,
capitalising on green jobs and
growth. The session will involve
CEOs and executives members of
the Board of the World Economic
Forum’s new Green Growth
Partnerships Initiative, together with
other financial, energy and
agriculture companies in a dialogue
with international organisations and
government leaders involved in
G20, green growth, climate change
domestic and international
processes.
– Exploration of new partnership
models that can catalyse
greater private investment in
clean energy and agriculture
– Understanding of the roles of
international public finance and
private investment in green
growth
– Awareness of the ‘game-
changers that may arise over
the next 12 months
– GGP board members from
finance, energy and agriculture
sectors
– High-level government
representatives from India,
Mexico, UK, South Africa,
Kenya
– International development
finance agencies
Agriculture as a Driver
for Green Growth
28 January
08:00 – 10:00
World Food Programme
Tent
The session will consider concrete
actions to link agriculture-related
investments, policies and measures
to climate-compatible growth. This
includes ensuring food security in a
changing climate both through
adaptation and mitigation.
– Understanding of the policies,
financial mechanisms and
technologies required to make
agriculture a driver for green
growth
– Exploration of new collaborative
models for implementing
climate-smart agriculture in
selected New Vision for
Agriculture (NVA) countries
– Agreement on strategy to deliver
climate-smart agriculture
– NVA Partners engaged in GGP:
Wal-Mart Stores Inc. and Yara
International ASA
– NVA country Partners with a
strong interest in developing a
climate-smart agriculture
development strategy:
Indonesia, Mexico, South
Africa, Vietnam
01: Peter Brabeck-
Letmathe, Chairman of
the Board, Nestlé SA,
during the session “Africa
and the G20: An Update”,
World Economic Forum
on Africa 2011
02: Joergen Ole
Haslestad, President and
Chief Executive Officer,
Yara International Asa,
during the private session
“Catalysing Sustainable
Land Use and the Role
of the Private Sector”,
Annual Meeting 2011

Healthy Living
Background
In 2008, a survey of business leaders from around the world –
carried out by the World Economic Forum – identified non-
communicable diseases (NCDs) as one of the leading threats to
global economic growth. These diseases, which include
cardiovascular diseases, diabetes, chronic respiratory diseases
and cancer, cause 63% of deaths worldwide. Recognizing the
significant impact of NCDs on the workforce and on industry
competitiveness across borders, business leaders have been
increasingly engaged in trying to prevent these diseases and in
facilitating the adoption of healthier lifestyles by undertaking
important wellness initiatives targeting employees as well as
consumers.
In September 2011, the United Nations held a High-Level Meeting
on NCDs, only the second summit on a health topic since the HIV/
AIDS Summit in 2001. The Political Declaration adopted by Heads
of State at the 2011 meeting is a historic milestone that calls for a
new “whole-of-society” approach to the prevention and control of
NCDs, with a particular emphasis on workplace wellness
programmes to promote better health. Meeting this challenge will
require new workplace models for addressing NCDs.
—— The impact of NCDs on society was quantified for the first time
in a breakthrough study led by the Forum in collaboration with
the Harvard School of Public Health. The estimates predicted a
cumulative output loss of US$ 47 trillion over the next two
decades due to cardiovascular disease, chronic respiratory
disease, cancer, diabetes and mental health disease.
—— The Forum convened a series of multistakeholder dialogues to
coordinate private sector input into the UN High-Level Meeting
on NCDs.
—— In conjunction with the Pan American Health Organization
(PAHO), the Forum launched Wellness Week in New York City.
The event laid the foundation for multistakeholder partnership
throughout the Americas. Mayor Bloomberg committed to
celebrating Wellness Week every year.
—— Created the Pan-American Forum for Action Against Non-
Communicable Diseases with PAHO. This multistakeholder
platform aims to prevent three million deaths over then next ten
years.
—— The Forum emerged as a key strategic player in the international
NCD arena, creating impactful and credible platforms for
Partners and constituents across sectors.
Annual Meeting 2012 Objectives
—— Identify new solutions and business models to empower healthy
living.
—— Enable sustainable business operations in an environment
shaped by NCDs.
—— Highlight the key role that the private sector will play in
preventing NCDs and the public–private sector convergence
needed to implement actions following the UN High-Level
Meeting on NCDs.
—— Present a vision for the future of the Workplace Wellness
Alliance, including greater visibility and a long-term plan for
optimal sustainability and impact.
Partners on Leadership
Board
Accretive Health
Aetna Inc.
BT Group Plc
Discovery Holdings
GE Healthcare
Humana Inc.
Johnson & Johnson
Kraft Foods Inc.
Merck & Co. Inc.
Nestlé SA
Nike Inc.
Novartis AG
Novo Nordisk
PepsiCo Inc.
SAS Institute
Sealed Air Corp.
Technogym SPA
Tata Consultancy Services
The Boston Consulting
Group
Tupperware Brands
Unilever
AstraZeneca Plc
Aura Biosciences Inc.
BP
Cargill Incorporated
Cleveland Clinic
Diageo Plc
General Mills Inc.
Materials Distribution
Agency (MDA)
Medtronic Inc.
MidMark Corporation
Pfizer Inc.
Qiagen NV
Right Management
SABMiller Plc
Singapore Health
Promotion Board
UnitedHealth Group Inc.
US Preventive Medicine
Inc.
Wellness Corporate
Solutions
Core Members

—— Catalyse high-level dialogues in the NCD arena and scope a
potential cross-industry action/partnership pilot project to test
healthy living concepts.
—— Work with Partners to develop and implement a long-term
strategy to deliver additional value through the Workplace
Wellness Alliance.
—— Increase stakeholder knowledge via thought pieces on multi-
stakeholder partnerships, data on consumer trends and the
economics of NCDs and healthy living.
From Burden to “Best Buys”:
Reducing the Economic Impact of Non-Communicable Diseases
in Low- and Middle-Income Countries
The Global Economic Burden of
Non-communicable Diseases
A report by the World Economic Forum
and the Harvard School of Public Health
September 2011
The Workplace Wellness Alliance
Delivering on Health and Productivity
In collaboration with
The Boston Consulting Group
Reports and Resources
The Workplace
Wellness Alliance –
Delivering on Health
and Productivity
http://www.weforum.org/
issues/workplace-
wellness-alliance
Economic Study on the
Global Burden of NCDs
and Mental Health to
Business and Society
issues/chronic-diseases-
and-well-being
From Burden to “Best
Buys”: Reducing the
Economic Impact of
Non-Communicable
Diseases in Low- and
Middle-Income Countries
issues/chronic-diseases-
and-well-being
Online Economic Model to
Calculate the Return on Investment
of Workplace Wellness Model
http://wellness.weforum.org
Workplace Wellness Alliance Web
Portal
http://alliance.weforum.org
For additional resources, visit the Forum Health Website: www.weforum.org/health
The Company
of the Future:
the Sustainable
Workforce
Friday 27 January
12.30 – 14.00
Waldhuus Hotel
This session will discuss the
concept of a sustainable
workforce and take the
conversation about workplace
wellness to the next level to
include topics such as talent
management and ageing,
considering the steps that can be
taken to achieve such a model
and the likely outcomes for
companies.
– Understanding of what is
needed to achieve workplace
wellness and a sustainable
workforce
– High-level agreement on next
steps to make the Wellness
Alliance an on-going initiative
– CEOs of food and beverage
companies
– CEOs of healthcare companies
NCD Challenge:
Transformative Action
for Greater Impact
Saturday 28 January
08.00 – 10.00
Hotel Post
This session will discuss how to
capitalize on the upcoming
milestones to make greater
progress on prevention and
control of NCDs.
In-depth dialogue between
cross-industry governors and UN
leaders will identify opportunities
and successful mechanisms for
multistakeholder collaboration on
NCDs.
– Cross-sector bridges and
multistakeholder collaborations
for impactful action on NCDs
– Clarity around the role of
business as employers and
providers of goods and services
that contribute to creating
healthy lifestyles
– Understanding of how to create
successful, multistakeholder,
country-based actions
– Heads of UN Agencies
(WHO/UNDP)
– European Commission
– CEOs of food and beverage
companies
– CEOs of healthcare companies
01: World Economic
Forum on Latin America
2011: Otaliba Libano
Morais, representative
of the Ministry of Health
of Brazil, and Enrique
Gil, representative
of the Pan American
Health Organization at
the session “Creating
Healthier Environments
and Lifestyles: Catalysing
Concrete Actions toward
the UN Summit on Non-
Communicable Diseases”

Contact Information
Sarita Nayyar
Managing Director, Head of Consumer
Industries
World Economic Forum USA
Tel.: +1 212 703 2317
E-mail: sarita.nayyar@weforum.org
Tiffany West
Director, Head of Agriculture, Food and
Beverage Industries
Tel.: +1 212 703 2389
E-mail: tiffany.west@weforum.org
Belinda Bonazzi
Associate Director, Head of Retail and
Consumer Goods Industries
Tel.: +1 212 703 2348
E-mail: belinda.bonazzi@weforum.org
Lisa Sweet
Community Manager, Consumer Industries
Tel.: +41 22 869 3624
E-mail: lisa.sweet@weforum.org
Sarah Shellaby
Community Associate, Consumer
Industries
Tel.: +1 212 703 2365
E-mail: sarah.shellaby@weforum.org
Cristina Ferrer
Team Coordinator, Consumer Industries
Tel.: +41 22 869 3748
E-mail: cristina.ferrer@weforum.org
Eva Fowler
Team Coordinator, Consumer Industries
Community Associate, Consumer
Industries
Tel.: +1 212 703 6619
E-mail: eva.fowler@weforum.org
91-93 route de la Capite
CH-1223 Cologny/Geneva
Switzerland
Tel.: +41 (0)22 869 1212
Fax: +41 (0)22 786 2744
E-mail: contact@weforum.org
www.weforum.org
© 2012 World Economic Forum. All rights reserved.
No part of this publication may be reproduced or
transmitted in any form or by any means, including
photocopying and recording, or by any information
storage and retrieval system.
Initiative Leads
Lisa Dreier
Director, Food Security and Development
Initiatives
Tel.: +1 212 703 2349
E-mail: lisa.dreier@weforum.org
Arne Cartridge
Special Advisor, Global Partnerships for
Food Security
Tel.: +41 22 869 3601
E-mail: arne.cartridge@weforum.org
Caroline de La Maisonneuve
Project Manager, New Vision for Agriculture
Tel.: +41 22 869 13653
E-mail: caroline.delamaisonneuve@
weforum.org
Tania Tanvir
Project Manager, New Vision for Agriculture
Tel.: +1 212 703 2380
E-mail: tania.tanvir@weforum.org
Dominic Waughray
Head of Environmental Initiatives
Tel.: +41 22 869 1200
E-mail: dominic.waughray@weforum.org
Randall Krantz
Director, Head of Sustainability Initiative
Tel.: +41 22 869 1214
E-mail: randall.krantz@weforum.org
Marie Lam-Frendo
Project Manager, Sustainability Initiative
Tel.: +41 22 869 3693
E-mail: marie.lamfrendo@weforum.org
Alex Mung
Associate Director, Head of Water Initiative
Tel.: +41 22 869 3705
E-mail: alex.mung@weforum.org
Thomas Kerr
Director, Head of Climate Change Initiatives
Tel.: +41 22 869 3792
E-mail: thomas.kerr@weforum.org
Eva Jané-Llopis
Head, Chronic Disease and Well-Being
Initiatives
Tel.: +41 22 869 3702
E-mail: eva.jane-llopis@weforum.org

08.00–10.10
TheNCD
Challenge:
Transformative
Actionfor
GreaterImpact
08.00–10.00
Agricultureas
aDriverfor
GreenGrowth
ProgrammeOverview
ConsumerCommunityPrivateSessions
WorldEconomicForumAnnualMeeting2012
Davos-Klosters,Switzerland25–29January2012
IndustryInitiativeSessions
Chairman/CEOonly
ConsumerCommunityGovernors
ProgrammeChairman/CEOonly
10.30–12.00AnnualMeetingPlenaries
Thursday26JanuaryFriday27JanuarySaturday28JanuaryWednesday25January
12.30–14.00
GovernorsWelcomeLunch
17.30–19.00AnnualMeetingPlenaries
07.30
RegistrationOpens
12.30–14.00
CompetingintheLongterm:
EmergingIssuesforSustainable
Growth
17.30–19.00
OpeningSession
07.30–10.00
RealizingaNewVisionforAgriculture:AnActionAgenda08.00–10.15
Scaling
Sustainable
Consumption
07.30–10.15
Water
Resources
Group–
Changing
thePolitical
Economyfor
Integrated
WaterReform
IndustryInitiativeSessions
Chairman/CEOorappointed
14.15–16.30
GovernorsMeeting
18.45–19.45
GrowAfricaPartnership:
AccelaratingInvestmentinAfrican
Agriculture
12.30–15.00
Businessas
theDriving
Forceof
Growthand
Employment
12.30–14.00
Companyof
theFuture:
Investingina
Sustainable
Workforce
12.30–15.00
NewModels
forDigital
Governance
12.30–15.00
Forging
aNew
Commitment
toResource-
Efficient
Growth
Cross-IndustryGovernorsProgramme
Chairman/CEOonly

91-93 route de la Capite
CH-1223 Cologny/Geneva
Switzerland
Tel +41 (0) 22 869 1212
Fax +41 (0) 22 786 2744
contact@weforum.org
www.weforum.org
The World Economic Forum
is an independent international
organization committed to
improving the state of the world
by engaging business, political,
academic and other leaders of
society to shape global, regional
and industry agendas.
Incorporated as a not-for-profit
foundation in 1971 and
headquartered in Geneva,
Switzerland, the Forum is
tied to no political, partisan
or national interests

_IndustryVision 2012 Final Proof

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