2. Today’s topics:
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What is it like living in India?
Is it a high context or low context country?
What is the preferred personality?
Is India a feminine or masculine society? What are the gender roles there?
Is India a collectivist or individualistic culture?
Other interesting facts!
8. Is India an individualistic or collectivist culture?
• India is a collectivist culture.
• Emphasizes the interdependence of every human in some
collective group and the priority of group goals over
individuals goals.
9. How is India a collectivist culture?
• Because of their values in:
• Group orientation
• Decision making
• Expectation for adulthood
11. Is it a high context or low context culture?
• India is a high context culture
• 22 official recognized languages
• Hindi and Bengali
• Indirect and silence is positive
• Maintain harmony and forge relationships
• Emotions and body language is important
• Mix professional and family affairs
12. Transitioning to a more low context…
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Technology, travel, trade & tv
More verbose and dialogue oriented
English 2nd official language
Also used for development in law and government
14. What is the preferred personality?
• Indian Value a being-in-becoming orientation, which is highly influenced by
their Hindu religion following the rules of dharma (ethics)
• Seeking salvation though living ascetically non-worldly and living appropriately to
activities consistent with their life roles
15. Preferred personality
• Essentially Indian culture is focused on the after life and uniting with the
Brahman (the supreme self), in hopes to end their cycle of rebirth
• Greater respect is given towards those who actively pursuit relationship with the
Braham, thinkers and philosophers instead of doers
16. Preferred personality
• When they are not in the householder stage it is a distraction to chase
material goods. So instead of focusing on “doing” they are encouraged to
seek truth and harmony
• All material goods are said to be lower in status according to their dharma except
during their householder stage, which it is acceptable to chase material items solely to
provide for their families needs and wants.
• Because of this they are a Being-in-Becoming oriented country.
18. Is India a masculine or feminine culture?
• Masculine – families want more boys than girls.
• Men have more opportunities in Indian culture than women
• Countless infant girls are aborted or abandoned each year in India
• Men are highly respected in business
• Population is more masculine
19. What roles do the male and female play?
• Men:
• In power and controls most if not all in family
• Choses wife and inherits dowry
• That is why women are less desired in fear of dowry debt
• Women:
• Doesn’t have much power
• Fighting to be heard
• Traffikking
• Not as desired
• Almost seen as a possession
20. Other interesting facts:
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Face poverty, corruption, malnutrition, inadequate public health care and terrorism.
Is multilingual, pluralistic, and multiethnic society.
National holiday “Gandhi Jayanti”
Arranged marriages
Hindi is the largest spoken language
The Indian economy is nominally worth $1,758 trillion and is the eleventh largest
economy.
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Prestige World Wide Ent.
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