The document compares inbound and outbound marketing strategies, highlighting that inbound marketing attracts qualified leads through valuable content and customer relationships, while outbound marketing relies on traditional methods such as TV and print. Inbound marketing requires time and effort to build a strong online presence, whereas outbound marketing offers quicker control over messages and immediate sales. A successful marketing approach combines both strategies to create loyal customers who promote the brand.

1. INBOUND MARKETING
VS. OUTBOUND
MARKETING

2. What is Inbound Marketing
SEO
Pay-Per-Click (PPC)
Social Media
Blogging
Inbound marketing is the practice
of bringing warm, qualified leads
into your sales funnel rather than
reaching outward to cold targets.
Inbound marketing focuses on
creating valuable content,
promoting your marketable
content, building customer
relationships, and overall "pulling"
the customer toward you.
Inbound marketing ways

4. What is Outbound Marketing
TV
Radio
Print
Telemarketing
Direct Mail
Tradeshows
Outbound Marketing,also known
as traditional marketing, has been
the main marketing strategy for the
past century.
Inbound marketing focuses on
creating valuable content,
promoting your marketable
content, building customer
relationships, and overall "pulling"
the customer toward you.
Outbound marketing ways

7. Inbound Vs. Outbound
Inbound Marketing needs to
become part of you website and
organization.
It takes time to build content, grow
your social networks, increase
website authority, acquire high
quality links, perform interesting
research and speak to your
audience.
Outbound Marketing, since
it is based on paid media,
can be spun up much more
quickly, you have a lot more
control over the messaging
and impressions, have a
greater ability to test and
tweak.

8. Inbound marketing Advantages
 Brand – all of this
activity, content creation,
social media
engagement, etc. is
building your brand.
 Interaction – each one
of these channels has a
direct interaction with
some other number of
channels.

9. Outbound marketing Advantages
 Brand
 Interaction
 Quick Sales
 Controlability

10. CONCLUSION
 If everything works correctly, loyal customers
become unwitting marketing strategists who
are not only satisfied with the company’s
website, but they also want to share it with
everyone.
 For this to happen, a company needs to
perform Inbound as well as Outbound
marketing strategies that stands out from the

11. PPT By Swarupa
Chowdary,
Zinavo Technologies
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