Inbound marketing makes websites successful
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Marketing teams approach their websites incorrectly, this presentation shows what they are doing wrong and how to correct it.
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1) The document discusses interactive marketing strategies across multiple brands, including display advertising, interactive advertising, affiliate marketing, and social media optimization.
2) The strategies aim to connect users and potential buyers/sellers 365 days a year beyond trade shows, with consistent messaging across brands.
3) Examples include web banners, animation, widgets, list advertising, interactive ads, affiliate inclusion, blog posts, and seller opportunities like email marketing and SEO.
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1) The document discusses interactive marketing strategies across multiple brands, including display advertising, interactive advertising, affiliate marketing, and social media optimization.
2) The strategies aim to connect users and potential buyers/sellers 365 days a year beyond trade shows, with consistent messaging across brands.
3) Examples include web banners, animation, widgets, list advertising, interactive ads, affiliate inclusion, blog posts, and seller opportunities like email marketing and SEO.
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teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. Paglia has
extensive experience in automotive internet sales, having worked for several dealerships and companies since
1981. He joined Courtesy Chevrolet in 2005 to develop their e-business department.
Ralph Paglia Interview Digital Dealer Magazine
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing
rapid population and economic growth. He oversees 60 employees in the dealership's customer
relationship center and various internet sales teams. These teams generate about 30% of the dealership's
over 11,000 annual vehicle sales. Paglia discusses the setup and performance of the dealership's internet
sales operations, including lead sources, closing rates, and challenges in maintaining gross profits with
internet sales.
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Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing
rapid population and economic growth. He oversees 60 employees in the dealership's e-business department
which generates 30% of the dealership's sales through internet sales teams. The department has separate new
and used car internet sales teams as well as customer relationship teams that handle online leads. While
third-party internet leads have the lowest closing rate at 5.15%, internally generated leads have higher closing
rates and the department focuses on growing its own lead sources to recycle past customers.
Ralph Paglia Interview Digital Dealer Magazine
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing rapid
growth. He oversees 60 employees across internet sales, customer relationship center, and finance teams. These
teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. While thirdparty leads have the lowest closing rate at 5.15%, internally generated leads have higher closing rates as the
dealership can better target customers and convert them. The department aims to increase the percentage of
sales and profits generated through internet and digital marketing efforts over time.
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transformation. It is a blend of target promoting , direct showcasing , decentralized promoting, client situated advertising, two-way intuitive advertising , remote or worldwide advertising, virtual advertising , paperless exchanges , and client cooperation promoting. Computerized promoting has enriched showcasing blend in with new meanings. Its capabilities essentially incorporate data trade, online buy, internet distributing, electronic money, web based promoting, corporate advertising, and so forth. It is the fundamental showcasing technique and improvement pattern of undertakings in the time of computerized economy. One-way showcasing in light of Web1.0 In the mid-1990s, the Internet (Internet) was conceived, and the Web genuinely turned into the worldwide Web and started to enter individuals' lives. Web 1.0 is the term for the earliest variant of the Web. According to a specialized perspective, the site pages of Web 1.0 are "read-just” and clients can't alter them, however can peruse or look for data. By and by, on the grounds that the Web has opened up another world for people, in the time of computerized showcasing 1.0, Web content creation is overwhelmed by sites, clients reserve no privilege to associate, ads are described by single-thing correspondence, and clients latently acknowledge promoting data on sites, mostly utilizing show flag commercials, spring up ads, web crawler ads, and so on. The primary motivation behind advertising is to sell items.
In the period of advanced advertising 2.0, with the abrupt rise of web-based entertainment and video destinations, organizations have limited the distance with clients, laid out thorough promoting procedures, and acknowledged ongoing observing and normal examination of information. Subsequently, the Web has continuously turned into a significant channel for corporate showcasing, and promoters have moved seriously publicizing financial plan venture from disconnected media to online media. In the promoting 3.0 period portrayed by the utilization of huge information innovation, it is possible to gather and break down information, for example, client look, perusing, snaps, buys, and sharing. In light of this information, "client representations" assist companies with precisely understanding client needs and inclinations, so that promoting exercises are more focused and proficient, and brands are completely and successfully showed. The promoting school is essentially gotten from the intuitive publicizing school of the customary publicizing school. Since homegrown and global promoting monsters possess worldwide publicizing clients, with the ascent of Web promoting, the intelligent promoting business is isolated from the promoting organization field, and has progressively turned into a significant piece of the promoting wellspring of significant sites. Like Ogilvy, Publicist, Dents and other publicizing monsters, they have never feared not having clients, and have turned into the key security fo
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The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages are far more cost-effective for converting visitors to calls and sales than traditional advertising methods.
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The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages provide higher conversion rates than traditional advertising methods.
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The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
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Ralph Paglia Interview Digital Dealer Magazine
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing rapid
growth. He oversees 60 employees across internet sales, customer relationship center, and finance teams. These
teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. Paglia has
extensive experience in automotive internet sales, having worked for several dealerships and companies since
1981. He joined Courtesy Chevrolet in 2005 to develop their e-business department.
Ralph Paglia Interview Digital Dealer Magazine
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing
rapid population and economic growth. He oversees 60 employees in the dealership's customer
relationship center and various internet sales teams. These teams generate about 30% of the dealership's
over 11,000 annual vehicle sales. Paglia discusses the setup and performance of the dealership's internet
sales operations, including lead sources, closing rates, and challenges in maintaining gross profits with
internet sales.
Paglia Digital Dealer Interview04 2007
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing
rapid population and economic growth. He oversees 60 employees in the dealership's e-business department
which generates 30% of the dealership's sales through internet sales teams. The department has separate new
and used car internet sales teams as well as customer relationship teams that handle online leads. While
third-party internet leads have the lowest closing rate at 5.15%, internally generated leads have higher closing
rates and the department focuses on growing its own lead sources to recycle past customers.
Ralph Paglia Interview Digital Dealer Magazine
Ralph Paglia is the e-business director at Courtesy Chevrolet in Phoenix, Arizona, which is experiencing rapid
growth. He oversees 60 employees across internet sales, customer relationship center, and finance teams. These
teams generate 300-400 vehicle sales per month, accounting for 30% of the dealership's total sales. While thirdparty leads have the lowest closing rate at 5.15%, internally generated leads have higher closing rates as the
dealership can better target customers and convert them. The department aims to increase the percentage of
sales and profits generated through internet and digital marketing efforts over time.
Online Advertising
Online advertising provides many benefits for companies but also raises some ethical issues. Twin Info Solutions currently uses cost-per-click advertising and contextual ads to generate leads for their complex BPO services. The report recommends Twin try cost-per-lead models and video/forum ads showcasing customer feedback to better suit their needs. Behavioral targeting and email advertising could also help reach corporate decision makers. Overall online advertising is effective if used strategically while maintaining ethical standards.
DIGITAL MARKETING
Digital marketing involves more than just mechanical changes but also a deeper theoretical transformation. It combines targeted marketing, direct marketing, social media marketing, customer-centered marketing, and two-way interactive advertising using digital technologies.
Digital marketing has evolved over time from one-way Web 1.0 marketing in the 1990s to the current period of marketing 3.0 where large data is collected and analyzed to precisely understand customer needs and improve targeted and efficient promotional activities.
Local digital marketing agencies have an advantage in the domestic Chinese market as they have been operating in the marketing field for over a decade and have accumulated many clients. Revenue from digital marketing has become a major source of income for local agencies.
DIGITAL MARKETING 1.docx
transformation. It is a blend of target promoting , direct showcasing , decentralized promoting, client situated advertising, two-way intuitive advertising , remote or worldwide advertising, virtual advertising , paperless exchanges , and client cooperation promoting. Computerized promoting has enriched showcasing blend in with new meanings. Its capabilities essentially incorporate data trade, online buy, internet distributing, electronic money, web based promoting, corporate advertising, and so forth. It is the fundamental showcasing technique and improvement pattern of undertakings in the time of computerized economy. One-way showcasing in light of Web1.0 In the mid-1990s, the Internet (Internet) was conceived, and the Web genuinely turned into the worldwide Web and started to enter individuals' lives. Web 1.0 is the term for the earliest variant of the Web. According to a specialized perspective, the site pages of Web 1.0 are "read-just” and clients can't alter them, however can peruse or look for data. By and by, on the grounds that the Web has opened up another world for people, in the time of computerized showcasing 1.0, Web content creation is overwhelmed by sites, clients reserve no privilege to associate, ads are described by single-thing correspondence, and clients latently acknowledge promoting data on sites, mostly utilizing show flag commercials, spring up ads, web crawler ads, and so on. The primary motivation behind advertising is to sell items.
In the period of advanced advertising 2.0, with the abrupt rise of web-based entertainment and video destinations, organizations have limited the distance with clients, laid out thorough promoting procedures, and acknowledged ongoing observing and normal examination of information. Subsequently, the Web has continuously turned into a significant channel for corporate showcasing, and promoters have moved seriously publicizing financial plan venture from disconnected media to online media. In the promoting 3.0 period portrayed by the utilization of huge information innovation, it is possible to gather and break down information, for example, client look, perusing, snaps, buys, and sharing. In light of this information, "client representations" assist companies with precisely understanding client needs and inclinations, so that promoting exercises are more focused and proficient, and brands are completely and successfully showed. The promoting school is essentially gotten from the intuitive publicizing school of the customary publicizing school. Since homegrown and global promoting monsters possess worldwide publicizing clients, with the ascent of Web promoting, the intelligent promoting business is isolated from the promoting organization field, and has progressively turned into a significant piece of the promoting wellspring of significant sites. Like Ogilvy, Publicist, Dents and other publicizing monsters, they have never feared not having clients, and have turned into the key security fo
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This document provides an overview of advertising agencies and their role in promoting brands and businesses. It discusses how advertising agencies help raise awareness for companies through various publicity strategies and media. The document also analyzes several major Indian advertising agencies, including Xebec, Canco, McCann-Erickson, Carat, and Percept. It examines their operations, clients, achievements and organizational structures. The project aims to study the multi-dimensional operations of advertising agencies and how they help both large and small businesses succeed through effective promotional campaigns and marketing.
Dealership Websites; One Is Not Enough! by Ralph Paglia
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages are far more cost-effective for converting visitors to calls and sales than traditional advertising methods.
Dealership Websites One Is Not Enough!
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing costs. The document concludes that multiple targeted websites and landing pages provide higher conversion rates than traditional advertising methods.
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Auto Dealership Websites - One Is Not Enough!
The document discusses how having multiple dealership websites is more effective than a single website for digital marketing success. It explains that 75% of car buyers spend much of their online time shopping, and over 65% research vehicles online. The author details how his dealership significantly increased internet-generated leads and sales by implementing additional websites focused on specific topics and audiences, growing revenues over 200% with a 40% increase in interactive marketing spending. In conclusion, the document advocates that multiple targeted websites and landing pages are far more cost-effective for converting visitors to leads and sales than relying on a single all-purpose dealership website.
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Inbound marketing makes websites successful
- 2. This is the story of how most companies approach their website strategy… And an alternative solution!
- 3. Image credit: http://www.atlaschiropractic.org/light-bulb-moment Someone decides your company needs a new website…. Because the competitors website does X, or the latest trend is Y!
- 4. Image credit: http://www.123rf.com/photo_2060992_aerial-of-trailer-home-in-arizona-desert.html Your agency delivers a fancy website! But little thought is given to getting people there…
- 5. Image credit: https://www.dhs.gov/blog/2013/08/23/photos-secretary-napolitano-visits-fema-employees-ny-joint-field-office As few people are visiting the site, few new customers are being found. So your agency is briefed on a “campaign” to find new customers
- 6. You spend a lot of money and maybe even make changes to your new website so that it “aligns” to your campaign messaging!
- 7. Your campaign goes live and attempts to capture the attention of your market, competing with all the other messages out there…
- 8. “We should rather take the next turning… that does not look very authentic” But the pushy messaging, pushes people away! Image credit: http://www.yelp.com/biz/zzyzx-road-zzyzx
- 9. The campaign ends… the “signage” is removed, and all goes quiet again….
- 10. Your revenue did not increase, but…. Your agency claims it was a branding success… And recommends a follow up campaign! Image credit: http://tvtropes.org/pmwiki/pmwiki.php/Main/FlatLine
- 11. Inbound Marketing offers an alternative…. Drive relevant visitors to your website and convert them to paying customers!
- 12. Step 1: Conduct research based on what your market searches online for, and design your website around these insights Image credit: http://cryptoville.wordpress.com/2012/10/
- 13. Step 2: Ensure there are ways to convert web visitors that are ready to buy now, and those that are doing research prior to their purchase Image credit: http://bayest.com/website_development.php
- 14. Image credit: http://www.mpull.com/b2b-marketing/social-media-marketing/ Step 3: Use content marketing to drive the right people to your website
- 15. Image credit: hhttp://www.mpull.com/b2b-marketing/lead-management/ Step 4: Treat your web visitors strategically, and convert them to customers
- 16. Download our Inbound Marketing Guide http://offers.mpull.com/free-executive-guide-to-inbound-marketing
- 17. THANK YOU! For more information: visit www.mpull.com
Editor's Notes
- We need a new website
- Fancy website in desert is built