Impression Management

Impression management is the process of controlling how others perceive you through factors like dress, body language, and behavior. The goal is to portray yourself in a way that creates a desired impression. Techniques for impression management include conformity, excuses, apologies, self-promotion, flattery, favors, and association. Effective impression management involves setting goals to change how you present yourself, dressing appropriately, maintaining open body language, and learning skills like handshakes. Impression management plays an important role in social and professional interactions.