The document summarizes information about various marketing associations and how they can help with integrated marketing communications (IMC). It discusses the Promotion Marketing Association, including its member areas and centers of excellence. It also summarizes the Outdoor Advertising Association of America, covering what they focus on and do. Finally, it summarizes the Direct Marketing Association, including what they are about and how they can help with IMC through training, conferences, advocacy, and more.

1. IMC AssignmentSubmitted to : Dr. Sandhir SharmaSubmitted By- Ecstasy DeepikaThakurMadhuriGargPratima SinghShankyGargRashpal Kaur

2. PromotionMarketingAssociation

3. INFORMATION AVAILABLE Legal News.

4. Upcoming Events.

5. Information about its 4 Member Areas.

6. Information about : - Centres of Excellence - Resources

7. CENTRES OF EXCELLENCE Shopper Marketing

8. Digital Marketing

9. Entertainment Marketing

10. Promotion Marketing

11. Experiential Marketing

12. Legal & Governmental MarketingRESOURCES Webinars

13. Member Directory

14. Research

15. Councils and Chapters

16. Ask an Attorney

17. Ask a Marketer