El documento es una nota fechada el 20 de Mayo de 1873 en Santa Clara, California. No proporciona más detalles sobre el contenido o propósito de la nota.
El documento presenta el plan estratégico de Levi's para posicionar su marca de jeans en el mercado nacional. Los objetivos son posicionar la marca en el 80% del mercado nacional para satisfacer las necesidades de los clientes con precios accesibles, y vender el 40% de sus jeans a dos segmentos de mercado: jóvenes de 10 a 15 años y mujeres adultas con varices. Las estrategias incluyen monitorear la calidad, satisfacción de clientes, diseñar nuevos modelos, realizar eventos promocionales y publicidad para cumpl
UCJC ADE Introducción al Marketing caso Levis Laura Rodríguez EscobarUCJC
Este documento resume los principales movimientos y estrategias de la empresa Levi Strauss para expandirse fuera del mercado estadounidense. Describe cómo Levi tuvo éxito con su modelo 501 y luego lanzó su línea Dockers, realizó campañas publicitarias para mujeres y en español, y adoptó una estrategia global. También analiza las fortalezas, debilidades, oportunidades y amenazas de Levi, y sugiere una misión centrada en diferenciarse de la competencia y asociar la marca Levi's con una imagen versátil.
Levi's es una de las mayores empresas de confección y comercialización de ropa del mundo. Fue fundada por Levi Strauss en 1853 para vender pantalones robustos a los mineros durante la fiebre del oro en California. En la década de 1960, los jeans Levi's se convirtieron en el uniforme de la generación del baby boom. En la década de 1980, las ventas de jeans comenzaron a disminuir a medida que esta generación envejecía, por lo que Levi's lanzó la marca Dockers para pantalones casuales dirigidos a hombres
Este documento describe los diferentes tipos de segmentación de mercado basados en variables conductuales, incluyendo la búsqueda de beneficios, la tasa de utilización del producto, y la fidelidad a la marca. Explica que la segmentación conductual divide el mercado según los conocimientos, actitudes y respuestas de los consumidores hacia los productos.
Este documento presenta los resultados de una investigación de mercados realizada para la marca Levi's. En el Capítulo 1 se realiza una investigación exploratoria, incluyendo un análisis de la demanda, la competencia, y el entorno general y de la empresa. En el Capítulo 2 se describe el diseño de una investigación cualitativa. Finalmente, en el Capítulo 3 se explica la investigación cuantitativa realizada, incluyendo el trabajo de campo y los resultados obtenidos. El documento concluye con un brief de marketing que resume las conclusiones clave de la investigación.
El documento es una nota fechada el 20 de Mayo de 1873 en Santa Clara, California. No proporciona más detalles sobre el contenido o propósito de la nota.
El documento presenta el plan estratégico de Levi's para posicionar su marca de jeans en el mercado nacional. Los objetivos son posicionar la marca en el 80% del mercado nacional para satisfacer las necesidades de los clientes con precios accesibles, y vender el 40% de sus jeans a dos segmentos de mercado: jóvenes de 10 a 15 años y mujeres adultas con varices. Las estrategias incluyen monitorear la calidad, satisfacción de clientes, diseñar nuevos modelos, realizar eventos promocionales y publicidad para cumpl
UCJC ADE Introducción al Marketing caso Levis Laura Rodríguez EscobarUCJC
Este documento resume los principales movimientos y estrategias de la empresa Levi Strauss para expandirse fuera del mercado estadounidense. Describe cómo Levi tuvo éxito con su modelo 501 y luego lanzó su línea Dockers, realizó campañas publicitarias para mujeres y en español, y adoptó una estrategia global. También analiza las fortalezas, debilidades, oportunidades y amenazas de Levi, y sugiere una misión centrada en diferenciarse de la competencia y asociar la marca Levi's con una imagen versátil.
Levi's es una de las mayores empresas de confección y comercialización de ropa del mundo. Fue fundada por Levi Strauss en 1853 para vender pantalones robustos a los mineros durante la fiebre del oro en California. En la década de 1960, los jeans Levi's se convirtieron en el uniforme de la generación del baby boom. En la década de 1980, las ventas de jeans comenzaron a disminuir a medida que esta generación envejecía, por lo que Levi's lanzó la marca Dockers para pantalones casuales dirigidos a hombres
Este documento describe los diferentes tipos de segmentación de mercado basados en variables conductuales, incluyendo la búsqueda de beneficios, la tasa de utilización del producto, y la fidelidad a la marca. Explica que la segmentación conductual divide el mercado según los conocimientos, actitudes y respuestas de los consumidores hacia los productos.
Este documento presenta los resultados de una investigación de mercados realizada para la marca Levi's. En el Capítulo 1 se realiza una investigación exploratoria, incluyendo un análisis de la demanda, la competencia, y el entorno general y de la empresa. En el Capítulo 2 se describe el diseño de una investigación cualitativa. Finalmente, en el Capítulo 3 se explica la investigación cuantitativa realizada, incluyendo el trabajo de campo y los resultados obtenidos. El documento concluye con un brief de marketing que resume las conclusiones clave de la investigación.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Factors affecting undergraduate students’ motivation at a university in Tra VinhAJHSSR Journal
ABSTRACT: Motivation plays an important role in foreign language learning process. This study aimed to
investigate student’s motivation patterns towards English language learning at a University in Tra Vinh, and factors
affecting their motivation change toward English language learning of non-English-major students in the semester.
The researcher used semi-structured interview at the first phase of choosing the participants and writing reflection
through the instrument called “My English Learning Motivation History” adapted from Sawyer (2007) to collect
qualitative data within 15 weeks. The participants consisted of nine first year non-English-major students who learning
General English at pre-intermediate level. They were chosen and divided into three groups of three members each
(high motivation group; average motivation group; and low motivation group). The results of the present study
identified six visual motivation patterns of three groups of students with different motivation fluctuation, through the
use of cluster analysis. The study also indicated a diversity of factors affecting students’ motivation involving internal
factors as influencing factors (cognitive, psychology, and emotion) and external factors as social factors (instructor,
peers, family, and learning environment) during English language learning in a period of 15 weeks. The findings of
the study helped teacher understand relationship of motivation change and its influential factors. Furthermore, the
findings also inspired next research about motivation development in learning English process.
KEY WORDS: language learning motivation, motivation change, motivation patterns, influential factors, students’
motivation.
SCHOOL CULTURE ADAPTATION AMONG INDIGENOUS PEOPLES COLLEGE STUDENTS AT A PRIV...AJHSSR Journal
ABSTRACT: This qualitative study investigates the adaption experiences of indigenous college students at the
University of Mindanao, Matina-main campus. Eight major themes emerged, including difficulties with language
proficiency, online learning, classroom interaction, examination systems, grading procedures, school regulations,
resource accessibility, coping mechanisms, and future goals. Implications include the requirement for targeted
language proficiency and technology use support, an understanding of adaption processes, interventions to
improve resource accessibility, and equitable public administration policies. The study underlines the importance
of adaptation in various educational contexts, as well as the role of educators and legislators in creating inclusive
learning environments.
KEYWORDS: indigenous college students, adaptation, educational challenges, coping strategies
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On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMAJHSSR Journal
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
The Impact of Work Stress and Digital Literacy on Employee Performance at PT ...AJHSSR Journal
ABSTRACT :This research aims to analyze the correlation between employee work stress and digital literacy
with employee performance at PT Telkom Akses Area Cirebon, both concurrently and partially. Employing a
quantitative approach, the study's objectives are descriptive and causal, adopting a positivist paradigm with a
deductive approach to theory development and a survey research strategy. Findings reveal that work stress
negatively and significantly impacts employee performance, while digital literacy positively and significantly
affects it. Simultaneously, work stress and digital literacy have a positive and significant influence on employee
performance. It is anticipated that company management will devise workload management strategies to
alleviate work stress and assess the implementation of more efficient digital technology to enhance employee
performance.
KEYWORDS -digital literacy, employee performance,job stress, multiple regression analysis, workload
management