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HELLO.
We are suggeting , TAPE
DOFTANDE TEJP
WHY ?
memory
frame
scent
boundary
home
nomadic life
democratic design
emotions
byredo
Ikea
SMELL DEMOGRAPHICS
SMELL PREFERENCES
10 years
Do your favourite smells change with age?
100 years
WASHI 5-100MM 6M WEAK PACKAGING, CRAFTS GIFT TAPEPATTERNED
PLUMBING 12MM 12M WEAK FILLING BATHROOM TAPEWHITE
ADHESIVE WIDTH LENGTH STRENGTH CURRENT USE POTENTIAL USECOLOUR
MASKING 6-50MM 50M MEDIUM DECORATING PREP FRAME TAPEWHITE + BLUE, GREEN
POLY 25MM 66M STRONG JOINING, MENDING FURNITURE TAPETRANSPARENT
DUCT 50MM 50M VERY STRONG JOINING, MENDING DOOR TAPEGREY + VARIOUS
PACKING 48MM 66M VERY STRONG PACKAGING GIFT TAPEBROWN
ELECTRICAL 19-50MM 20X33M STRONG ELECTRICAL WORK DOOR TAPEBLACK, BROWN, GREEN
FABRIC 19-50MM 20-50M VERY STRONG FIXING FRAME TAPEBLACK, FLURO
VELCRO 10-16MM 1-25M MEDIUM JOINING, CRAFTS BED TAPEBLACK, WHITE
FELT 12-50MM 3-15M MEDIUM FURNITURE FURNITURE, BED TAPEGREY, BROWN, BLACK
FOAM 12-25MM 10M MEDIUM FILLING, FURNITURE, FIXING FURNITURE, BATHROOM TAPEBLACK, WHITE
TAPE MATRIX
Countries Ranked by Home Ownership
Romania
Lithuania
Croatia
Hungary
Slovakia
Singapore
Bulgaria
Norway
Estonia
Spain
Poland
Latvia
Czech Republic
Iceland
Slovenia
Greece
Portugal
Finland
Cyprus
Italy
Belgium
Mexico
Ireland
Sweden
Canada
Chile
Australia
Israel
Luxembourg
United Kingdom
Denmark
Netherlands
United States
France
Japan
Turkey
Austria
Germany
New Zealand
Switzerland
55%40% 70% 85%
Home ownership rates
for 18 - 34 years old
Homeownership rate
Modeled homeownership rate given demographics
Millennials on the Move
18%
17%
16%
15%
14%
13%
12%
1994
1995
1996
1997
1998
1999
2000
2001
2002
2003
2004
2005
2006
2007
2008
2009
2010
2011
2012
2013
A nomad constantly changes locations,
switching from one place to another.
COSY
HOME
CUSTOMISED
HOUSE
NOMADIC
HOUSE
ME
HOME
HOUSE
WE
ENABLING
HOUSE
SHARED
HOUSE
Now, as never before, habitative spaces are increasingly being seen less in terms of
“permanent” asset and “ownership” and more as increasingly flexible and temporary
configurations capable of changing suddenly in response to the requirements, needs,
and life stages of people who feel equally at home in Milan and New York and who
aspire to an increasingly driven mobility, both at home and away from it.
1
Frame your own boundary!
2
Frame your own memories!
3
Design your own bed frame!
4
No more worries of your shoe smell!
5
Gifting present to someone special!
6
Personalise your own stuffs by fragrance!
Make your own stories with DOFTANE TEJP
NEXT IDEA IS YOURS !
20M
x3 x6 x10
20mm
5M
10mm
x2 x10 x2
FOUR BOXES?
FOUR BOXES IN ONE BIG BOX?
ONE BIG BOX?
DEMOCRATIC
DESIGN
SUSTAINABILITY
Tape is a simple and
cheap product. Also, the
box design uses material
efficiently without any
waste.
Multifunctional product
that brings scent in the
home.
Circle within circle,
makes use of space.
A combination of
cheap and more quality
materials, but overall the
product is cheap to buy.
Simple design without any
excess packaging, as well
as efficient use of material
and space. LOWPRICE
Q
UALITY
FO
RM
FUNCTION
DOFTANE TEJP
£ 29.99
Roll of fragrant tape
Make room for memory

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IKEA x BYREDO x RCA INTERIOR DESIGN Collaboration work "The Scent of Creativity"

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  • 3. We are suggeting , TAPE DOFTANDE TEJP
  • 6. SMELL DEMOGRAPHICS SMELL PREFERENCES 10 years Do your favourite smells change with age? 100 years
  • 7. WASHI 5-100MM 6M WEAK PACKAGING, CRAFTS GIFT TAPEPATTERNED PLUMBING 12MM 12M WEAK FILLING BATHROOM TAPEWHITE ADHESIVE WIDTH LENGTH STRENGTH CURRENT USE POTENTIAL USECOLOUR MASKING 6-50MM 50M MEDIUM DECORATING PREP FRAME TAPEWHITE + BLUE, GREEN POLY 25MM 66M STRONG JOINING, MENDING FURNITURE TAPETRANSPARENT DUCT 50MM 50M VERY STRONG JOINING, MENDING DOOR TAPEGREY + VARIOUS PACKING 48MM 66M VERY STRONG PACKAGING GIFT TAPEBROWN ELECTRICAL 19-50MM 20X33M STRONG ELECTRICAL WORK DOOR TAPEBLACK, BROWN, GREEN FABRIC 19-50MM 20-50M VERY STRONG FIXING FRAME TAPEBLACK, FLURO VELCRO 10-16MM 1-25M MEDIUM JOINING, CRAFTS BED TAPEBLACK, WHITE FELT 12-50MM 3-15M MEDIUM FURNITURE FURNITURE, BED TAPEGREY, BROWN, BLACK FOAM 12-25MM 10M MEDIUM FILLING, FURNITURE, FIXING FURNITURE, BATHROOM TAPEBLACK, WHITE TAPE MATRIX
  • 8. Countries Ranked by Home Ownership Romania Lithuania Croatia Hungary Slovakia Singapore Bulgaria Norway Estonia Spain Poland Latvia Czech Republic Iceland Slovenia Greece Portugal Finland Cyprus Italy Belgium Mexico Ireland Sweden Canada Chile Australia Israel Luxembourg United Kingdom Denmark Netherlands United States France Japan Turkey Austria Germany New Zealand Switzerland 55%40% 70% 85% Home ownership rates for 18 - 34 years old Homeownership rate Modeled homeownership rate given demographics Millennials on the Move 18% 17% 16% 15% 14% 13% 12% 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 A nomad constantly changes locations, switching from one place to another.
  • 9. COSY HOME CUSTOMISED HOUSE NOMADIC HOUSE ME HOME HOUSE WE ENABLING HOUSE SHARED HOUSE Now, as never before, habitative spaces are increasingly being seen less in terms of “permanent” asset and “ownership” and more as increasingly flexible and temporary configurations capable of changing suddenly in response to the requirements, needs, and life stages of people who feel equally at home in Milan and New York and who aspire to an increasingly driven mobility, both at home and away from it.
  • 10. 1 Frame your own boundary!
  • 11. 2 Frame your own memories!
  • 12. 3 Design your own bed frame!
  • 13. 4 No more worries of your shoe smell!
  • 14. 5 Gifting present to someone special!
  • 15. 6 Personalise your own stuffs by fragrance!
  • 16. Make your own stories with DOFTANE TEJP NEXT IDEA IS YOURS !
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  • 19. FOUR BOXES? FOUR BOXES IN ONE BIG BOX? ONE BIG BOX?
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  • 24. DEMOCRATIC DESIGN SUSTAINABILITY Tape is a simple and cheap product. Also, the box design uses material efficiently without any waste. Multifunctional product that brings scent in the home. Circle within circle, makes use of space. A combination of cheap and more quality materials, but overall the product is cheap to buy. Simple design without any excess packaging, as well as efficient use of material and space. LOWPRICE Q UALITY FO RM FUNCTION
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  • 29. DOFTANE TEJP £ 29.99 Roll of fragrant tape Make room for memory