Talking SMAC !!! How Social, Mobile, Analytics & Cloud Reshaping Your Busines...C.K. Kumar
Let’s talk SMAC !! and how it is changing everything you knew in business & marketing. The rapid convergence Social, Mobile, Analytics and Cloud (SMAC) is not only presenting new opportunities for enterprises and but also creating complex strategic and tactical challenges. How will these new technology convergence impact your enterprise and your business model? What frameworks could we use to profitably leverage this trend? How will it change the way your consumers buy? How should you modify the way you sell or market to these consumers? What would marketing look like in a post-digital consumer environment? This presentation provides some interesting perspectives and approaches to understanding the impact & leveraging SMAc's potential.
Talking SMAC !!! How Social, Mobile, Analytics & Cloud Reshaping Your Busines...C.K. Kumar
Let’s talk SMAC !! and how it is changing everything you knew in business & marketing. The rapid convergence Social, Mobile, Analytics and Cloud (SMAC) is not only presenting new opportunities for enterprises and but also creating complex strategic and tactical challenges. How will these new technology convergence impact your enterprise and your business model? What frameworks could we use to profitably leverage this trend? How will it change the way your consumers buy? How should you modify the way you sell or market to these consumers? What would marketing look like in a post-digital consumer environment? This presentation provides some interesting perspectives and approaches to understanding the impact & leveraging SMAc's potential.