This document summarizes IBM's perspective on cloud computing in 2011 and beyond. It discusses how cloud computing leverages existing technologies like virtualization, automation, and standardization to provide benefits like low costs, flexibility, simplicity, and rapid provisioning. IBM positions itself as focusing on enterprise clients and industries, with cloud services that are optimized, integrated, and managed. Examples are given of how governments and educational institutions are using the cloud to increase efficiency, collaboration, and access to resources.

1. Technological Breakthroughs in 2011 and Beyond:
Cloud computing for Public, IBM point of view
Virginie Haas
WW Vice President, Cloud Sales & Strategy
IBM Global Technology Services
© 2010 IBM Corporation

2. Is cloud computing really new? Yes, and no.
Cloud
Pay per use
or price max flexibility
Marketing Sales Ubiquitous access
Quality
Finance Operations
Rapid/Immediate Elasticity
Cloud Portal
On demand Self service
Standardization
Cloud infrastructure
Automation
Virtualization Shared resources
While the technology is not new, the end user focus of
self-service, self-management leveraging these
2
technologies is new. © 2010 IBM Corporation

3. Benefits
Low cost
and high
Business Process
Transformation
Rethink IT speed
business
Reinvent
Simplicity & Dramatic improvements
ease of use in productivity
Flexibility & Create new business
agility value
Value Delivered: From traditional To cloud
Setting up a development environment Days 30 minutes
Test provisioning Weeks Minutes
Release management Weeks Minutes
Change management Months Days or hours
Application delivery management 1 operator for 10 apps 1 operator for 100 apps
3 © 2010 IBM Corporation

4. IBM positioning
Cloud is a key growth play: 7B by 2015
1
Entreprise focus (Security, Migration, Integration,
2 Service Mgt support)
Focused at client benefit, by Industry (architecture,
3 workloads, use cases)
Delivery agnostic, Cloud optimized components or
4 “as a service”
5 Our first Cloud client is IBM
© 2010 IBM Corporation

5. Our Government Agenda
Increase citizen centricity
“The fundamental word to describe my
mandate as a Prime Minister is responsibility, and
my key priority is care for the people. We are in
need of a new relationship between state and
citizen. The role of the state is to serve the citizen,
and not vice versa. We must start from this idea in
order for citizens to trust public institutions.
We speak often about the European future
of the Republic of Moldova, but we cannot build
Vladimir FILAT, this future without insuring optimal development
Moldova for our youth. We will encourage the hiring of well
Prime-Minister prepared young people into central and local
public administration, will improve the educational
Build student process through technology upgrades and promote
success & skills electronic education services.”
5 e-Government Center © 2010 IBM Corporation
19.05.2011

6. Government e-Transformation Objectives
Increase time to market
Promotion of ICT for a better governance, research and education,
public healthcare, e-commerce, social protection and national security.
Acceleration of e-transformation process in order to sustain the EU
integration agenda.
Extending the communication infrastructure, thus increasing national
economy competitiveness and facilitating access to information society
services for all citizens.
Development of high quality sectorial and cross sectorial e-services.
Implementation o public private partnerships for e-transformation and
stimulating investments in ICT
Encouraging of partnerships between research and educational
institutions and private ICT sector.
Development and promotion of effective and efficient ICT regulatory
framework – one of the key success factors for development of e-
businesses, e-commerce, delivery services and integration with similar
European and global networks.
Etc. Collaboration
6 e-Government Center © 2010 IBM Corporation
19.05.2011

7. Government cloud use cases
Wuxi: how to increase gvt efficiency together with attracting
new business citizens ?
Nato: how to improve « time to market » ?
Pike School: how to increase students success and skills ?
University of North Carolina: how to optimize collaboration
between Education and Research ?
X and Swiss Institute of Molecular Systems Biology (IMSB): how to
support reseach ?
How University of Bari is changing the fishing industry ?
© 2010 IBM Corporation

8. 8 © 2010 IBM Corporation

9. NATO Allied Command Transformation
Community Development and Test Cloud
Business Description Solution Approach
The North Atlantic Treaty Organization (NATO) is an NATO ACT established a common cloud management
alliance of 28 countries from North America and Europe platform using IBM Service Delivery Manager that
whose fundamental role is to safeguard the freedom and provides governed on-demand access to virtualized
security of its member countries by political and military NATO mission applications and SOA services.
means.
Client Objectives
Provide on-demand access to multi-tenant integration
environments, consolidate various NATO dev/test data
centers, unify virtualization management of VMware and
Xen investments, and provide a service-managed
lifecycle approach to virtualized assets
Business Problem
Virtual machine sprawl, system administration labor costs,
HW/SW costs, in-ability to respond to demand for time-
critical environments supporting operational needs
© 2010 IBM Corporation

10. Ed.gov: a Website to call for Innovation
Portal for and proposal
collaboration of
government stimulus
funds
Program supported by the
Department of Education
Currently live and running
in the IBM Public Cloud
environment
http://innovation.ed.gov/
© 2010 IBM Corporation

11. IBM Smart Business Desktop on the IBM Cloud is helping a school
district control IT costs
“We no longer worry about what hardware is in the school as
much. We also no longer worry about the applications or
processes that the schools are using because they are the
same for everyone.”
Maritta Horne, chief information officer and director of technology,
Pike County Schools
Business Need Benefits
– Serving more than 10,000 – Cost savings of more than 60 % over a
students full equipment refresh
– Had a 80% cut in its budget for IT – Providing extremely high levels of
– Mandated by the State to provide security and reliability
new applications that – Reduced maintenance and software
workstations could not run. licensing costs
Solution: IBM Desktop Cloud – No longer worry about hardware
– Avoided the cost of replacing keeping up with application
1,400 workstations requirements
11 © 2010 IBM Corporation

12. Making a breakthrough in improving access to academic computing
resources
“Our goal was to rethink the way we met the academic computing
needs…By collaborating with IBM, we are now better able to
deliver on that mission.”
Mladen Vouk, Department Head, Computer Science
NC State University
Solution Benefits
– Projected savings in software
– IBM adapted high-performance computing
licensing costs of up to 75
into a virtualization model enabling NC
State to deliver more resource support percent
across the university at lower cost. – 150 percent increase in
students served per application
– The new “cloud computing” model for license
provisioning technology offers the school a – Increased flexibility to shift
quantum improvement in access, efficiency computing capacity between
and convenience over the traditional instructional, research and
computer labs it had relied on. administrative needs
© 2010 IBM Corporation

13. Multumesc
For more information, please visit:
ibm.com/cloud
13 © 2010 IBM Corporation