The scope of study comprises three distinct Cola brands from two big companies i.e. Pepsi and Coca Cola.
Purpose of this short study was to know the following:
1. Preferences of consumers in terms of 3 cola brands i.e. Coke, Pepsi and Thums up,
2. Frequency of the cola consumption by consumers,
3. Places where they most frequently drink their favourite cola,
4. Quantity of consumption at any one point of time
5. To know whether consumers prefer to drink alone or in the company of someone,
6. To determine the main reason for the consumption of cola,
7. To gain insight about loyalty a customer is having for his cola brand,
8. To know whether consumers are aware of the hazards associated with consumption of cola,
9. To know which advertisement consumers were able to recollect.
The scope of study comprises three distinct Cola brands from two big companies i.e. Pepsi and Coca Cola.
Purpose of this short study was to know the following:
1. Preferences of consumers in terms of 3 cola brands i.e. Coke, Pepsi and Thums up,
2. Frequency of the cola consumption by consumers,
3. Places where they most frequently drink their favourite cola,
4. Quantity of consumption at any one point of time
5. To know whether consumers prefer to drink alone or in the company of someone,
6. To determine the main reason for the consumption of cola,
7. To gain insight about loyalty a customer is having for his cola brand,
8. To know whether consumers are aware of the hazards associated with consumption of cola,
9. To know which advertisement consumers were able to recollect.
http://vivercomprosperidade.com/como-usar-o-segredo/ - Embora o livro The Secret: O Segredo, tenha se tornado um best-seller instantâneo, o que o livro verdadeiramente apresentou foi uma antiga lei do universo, a verdade universal que pertence a todos nós.
Marketing na web | Senac | Téc Multimídia | aula 2Kleber Pinto
Aula de Marketin para Web ministrada entre agosto e setembro de 2011, na Unidade Lapa Scipião do Senac-SP, para os alunos de curso Técnico Multimídia.
Nesta aula:
Formas de Marketing na Web
e-commerce
compras coletivas
mobile/tablets
Geolocalização
redes sociais
e-mail marketing
flash mob
marketing viral
buzz
buscas
advertainment/advergames
Neoconsumidor e e-consumer
Dicas e tendências
http://vivercomprosperidade.com/como-usar-o-segredo/ - Embora o livro The Secret: O Segredo, tenha se tornado um best-seller instantâneo, o que o livro verdadeiramente apresentou foi uma antiga lei do universo, a verdade universal que pertence a todos nós.
Marketing na web | Senac | Téc Multimídia | aula 2Kleber Pinto
Aula de Marketin para Web ministrada entre agosto e setembro de 2011, na Unidade Lapa Scipião do Senac-SP, para os alunos de curso Técnico Multimídia.
Nesta aula:
Formas de Marketing na Web
e-commerce
compras coletivas
mobile/tablets
Geolocalização
redes sociais
e-mail marketing
flash mob
marketing viral
buzz
buscas
advertainment/advergames
Neoconsumidor e e-consumer
Dicas e tendências
