The document discusses iBizLog, a website for small businesses and independent professionals to create an online store. It targets small businesses and competitors include Amazon and eBay. Key features include customizable store templates, payment options, and social integration. Since launching a year ago, over 1500 stores have been created with over 5000 registered users spending an average of 5 minutes on 5 pages per visit. The technology used includes the GLASS platform, Linux, and hosting in the Netherlands. Development is done in Pharo and the site is built on Seaside, Magritte, and custom components like Voyage and Reef. Challenges included compatibility issues porting from Squeak to Pharo and performance problems addressed through FastCGI.