Huntsman newsletter, 2012 edition. I undertook image collation, copywriting and liaised with printers. The annual newsletter highlights the company's achievements, product lines, new ventures and external collaborations.
aegistra Designer Focus Series: Simon PengellySarah Solomon
I started the "aegistra Designer Focus Series" to showcase the breadth of designers who collaborate with aegistra's prominent furniture partners. Content was filtered across social media pages. This blog post features the work of British designer Simon Pengelly.
Make & Place Southbank Place Collection 1Sarah Solomon
I created content for the Make & Place website demonstrating Furniture Collections designed by the company to compliment the interior architecture of Southbank Place's new residential complexes, which are due to be finished in the coming years.
Jennifer Chamandi Case Study for Dash CreativeSarah Solomon
Shoe designer Jennifer Chamandi assigned Dash Creative to design a brand identity, website and POS materials. I created copy for the Dash Creative website to further illustrate this successful collaboration.
Dash Creative's homepage features introductory text leading to each case study. I created concise copy that summarised each project and encourages click through.
A key part of managing aegistra's marketing activities was ensuring that social media content was engaging and varied. I had a great opportunity to visit furniture manufacturer Hitch Mylius' Enfield factory in North London. This Facebook post promotes aegistra's furniture partner, their product and gave followers an insight into how made-to-order furniture is manufactured.
Brixton Blog: UK Beatboxing ChampionshipsSarah Solomon
The UK Beatboxing Championships are held annually and in 2013 I reported on the event for the Brixton Blog. The championships were held at Brixton Jamm.
aegistra Designer Focus Series: Simon PengellySarah Solomon
I started the "aegistra Designer Focus Series" to showcase the breadth of designers who collaborate with aegistra's prominent furniture partners. Content was filtered across social media pages. This blog post features the work of British designer Simon Pengelly.
Make & Place Southbank Place Collection 1Sarah Solomon
I created content for the Make & Place website demonstrating Furniture Collections designed by the company to compliment the interior architecture of Southbank Place's new residential complexes, which are due to be finished in the coming years.
Jennifer Chamandi Case Study for Dash CreativeSarah Solomon
Shoe designer Jennifer Chamandi assigned Dash Creative to design a brand identity, website and POS materials. I created copy for the Dash Creative website to further illustrate this successful collaboration.
Dash Creative's homepage features introductory text leading to each case study. I created concise copy that summarised each project and encourages click through.
A key part of managing aegistra's marketing activities was ensuring that social media content was engaging and varied. I had a great opportunity to visit furniture manufacturer Hitch Mylius' Enfield factory in North London. This Facebook post promotes aegistra's furniture partner, their product and gave followers an insight into how made-to-order furniture is manufactured.
Brixton Blog: UK Beatboxing ChampionshipsSarah Solomon
The UK Beatboxing Championships are held annually and in 2013 I reported on the event for the Brixton Blog. The championships were held at Brixton Jamm.
Ameera London - About Us page: Our StorySarah Solomon
Freelance Copywriting: Creation of copy for the "Our Story" section of the "About Us" page, highlighting the formation of Ameera London, the inspiration for the business and plans for the future. The "About Us" page also comprises of "Our Ethos" and "Press" sections (which I also authored), further expressing Ameera London's brand identity.
Freelance Copywriting: As part of the "About Us" page I authored content demonstrating Ameera London's high standing in the beauty intdustry and put emphasis on publications such as Tatler and Cosmopolitan advocating the skincare range.
Freelance Copywriting: For beauty retailer Ameera London I authored FAQs allowing consumers to understand more about the oils and facial mask skincare range sold online.
Freelance Copywriting: I provided product descriptions for web developer Dash Creative's client Ameera London. The ecommerce site was built on Shopify and launched December 2017.
Techo's Alfa 200 Desking System - Product CopywritingSarah Solomon
I undertook product copywriting to highlight the features of the Alfa 200 desking system manufactured by our furniture partner Techo. CMS editing (keywords, meta data, image selection and cropping, product cross selling - in this case, Techo's Sidiz T50 task chair).
Class seminar table - product copywriting for aegistraSarah Solomon
Class seminar table manufactured by Casala. I provided product information, sourced and cropped imagery, and uploaded content via CMS, applying relevant keywords, meta data etc.
aegistra Case Study - LGB & Co - Mayfair, London (newsletter)Sarah Solomon
I assisted London based corporate finance and investment management firm LGB & Co with its requirement for made to order desking, task chairs, storage and accessories. The project was a great success and I showcased the work in the monthly aegistra newsletter.
Roedean School Case Study - aegistra NewsletterSarah Solomon
At aegistra I handled many small and larger scale projects for clients, one of whom was Roedean School in Brighton. The boarding school required Casala Curvy chairs for their classrooms. This newsletter I compiled explores the project
Race Furniture x Selfridges x The Art Room - aegistra blog postSarah Solomon
On the off chance I came across a fantastic collaboration between Race Furniture and charity The Art Room whilst visiting Selfridges London one Saturday. Race Furniture were one of aegistra's many furniture partners and I thought it would be great to share this story with our clients.
Casala's Curvy Chair - aegistra blog postSarah Solomon
One of my responsibilities at aegistra was providing content for the aegistra blog. This post features furniture partner Casala's Curvy chair - popular with architects and interior designers and one of aegistra's best selling products.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Ameera London - About Us page: Our StorySarah Solomon
Freelance Copywriting: Creation of copy for the "Our Story" section of the "About Us" page, highlighting the formation of Ameera London, the inspiration for the business and plans for the future. The "About Us" page also comprises of "Our Ethos" and "Press" sections (which I also authored), further expressing Ameera London's brand identity.
Freelance Copywriting: As part of the "About Us" page I authored content demonstrating Ameera London's high standing in the beauty intdustry and put emphasis on publications such as Tatler and Cosmopolitan advocating the skincare range.
Freelance Copywriting: For beauty retailer Ameera London I authored FAQs allowing consumers to understand more about the oils and facial mask skincare range sold online.
Freelance Copywriting: I provided product descriptions for web developer Dash Creative's client Ameera London. The ecommerce site was built on Shopify and launched December 2017.
Techo's Alfa 200 Desking System - Product CopywritingSarah Solomon
I undertook product copywriting to highlight the features of the Alfa 200 desking system manufactured by our furniture partner Techo. CMS editing (keywords, meta data, image selection and cropping, product cross selling - in this case, Techo's Sidiz T50 task chair).
Class seminar table - product copywriting for aegistraSarah Solomon
Class seminar table manufactured by Casala. I provided product information, sourced and cropped imagery, and uploaded content via CMS, applying relevant keywords, meta data etc.
aegistra Case Study - LGB & Co - Mayfair, London (newsletter)Sarah Solomon
I assisted London based corporate finance and investment management firm LGB & Co with its requirement for made to order desking, task chairs, storage and accessories. The project was a great success and I showcased the work in the monthly aegistra newsletter.
Roedean School Case Study - aegistra NewsletterSarah Solomon
At aegistra I handled many small and larger scale projects for clients, one of whom was Roedean School in Brighton. The boarding school required Casala Curvy chairs for their classrooms. This newsletter I compiled explores the project
Race Furniture x Selfridges x The Art Room - aegistra blog postSarah Solomon
On the off chance I came across a fantastic collaboration between Race Furniture and charity The Art Room whilst visiting Selfridges London one Saturday. Race Furniture were one of aegistra's many furniture partners and I thought it would be great to share this story with our clients.
Casala's Curvy Chair - aegistra blog postSarah Solomon
One of my responsibilities at aegistra was providing content for the aegistra blog. This post features furniture partner Casala's Curvy chair - popular with architects and interior designers and one of aegistra's best selling products.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.