Hindustan Times is a newspaper in India that has significant presence in North India and a strong balance sheet due to diversification. However, it has weaknesses such as no presence in major metro cities and overdependence on revenues from North India. To address these weaknesses and seize opportunities for growth, the newspaper plans to enter new regions, reduce advertisement rates, introduce new publications, and expand its digital offerings.

2. Hindustan Times Vs Times of India Group 5

3. Presented by (Group 5) Group Members Roll No Amit Kabra 10011 Chirag Rathod 10031 Mehul Pittie 10078 Prasad Naik 10118 Rashi Agarwal 10129 Rowena Bhot 10139 Vinit Lodaya 10175

4. PEST ANALYSIS Political There is a political backing for the newspaper in the country Economical The growth of the country is increasing Social The increase in literacy rate Technological Better technology and constant development

5. SWOT Analysis of H.T Strengths Weaknesses Opportunities Threats Significant Presence in the North India Strong Balance Sheet Diversification in other business No presence in the metros. Over depended on revenues from North Tie up with local paper Entering into other regions of the country Other source of news i.e. television, internet etc. Other newspaper in the city

6. PORTER’S FIVE FORCE MODEL

7. STRATEGY Entering Metros and the untapped regions in the country. Reduction in the advertisement rates with more tie-up. Introduction of journals and magazines Introduction of newer supplements in newspaper. Ties up with internet websites News on mobile

8. THANK YOU