The document discusses how to write better content for SEO. It provides an example of content before and after optimization. The original content uses phrases like "best dental care" that are not helpful for SEO. The optimized content uses more natural language and includes keywords. It also aims for a higher reading level to allow patients to make informed decisions. Quality content is critical for Google rankings, as Google understands page content better over time. The document also defines the Dale-Chall readability formula used to measure reading levels.

1. How to write better content for SEO:
By Sal
May 19, 2015
Example of previouscontentwrite:
Dr. Shervin,Dr.Gemmell andthe DairyLane Dental teamwelcome yournew smile toourHuntsville
locationinbeautiful Muskoka.We providethe bestindental care andpamperour patientswith—Wifi-
access,hot towel service,coffeeortea,freshblankets/pillowsandTV.
At DairyLane Dental ourdental team’sgoal isto achieve ahealthysmile forall ourpatientssotheycan
share theirbeautiful smiles.Throughpatienteducationwe provide eachpatientwith optionstochoose
fromso theycan make healthyinformeddecisionsabouttheirdentalcare.
Reading level:College Student(Dale–Chall readability formula)
Key points:
 Using the word“best” isnot a good practice
Example of SEOoptimizedcontent:
Dr. Shervin,Dr.Gemmell andthe DairyLane Dental teamwelcome yournew smile toour Huntsville
dental cliniclocatedinbeautiful Muskoka.We providequalitydental care andenjoypamperingour
patientswith—Wifi-access,hottowel service,coffee ortea,freshblankets/pillowsandTV.
At DairyLane Dental ourdental team'sgoal is to helppatientsachieve ahealthiersmile,givingthemthe
abilitytoshare theirbeautiful smiles.Throughpatienteducation,we'veprovidedeachpatientwith
enoughinformationtoallowthemtomake healthyinformeddecisionsabouttheirdental care.
Reading level:College Graduate (Dale–Chall readability formula)
Key points:
 Allowforkeyword richcontent
 Natural flowing

2. Importance of qualitycontent:
“If you want to get your site ranking in Google, content is absolutely critical. Google is getting better over
time at focusing and understanding the content of a page.”
Helen Overland
searchenginepeople.com
Dale–Chall readability formula
The Dale–Chall readability formula is a readabilitytest that provides a numeric gauge of the comprehension difficultythat
readers will have when reading a text. It uses a list of words that groups of fourth-grade American students could reliably
understand, considering any word not on that list to be difficult.
http://en.wikipedia.org/wiki/D ale%E2%80%93Chall_readability_formula