The document outlines key insights from the StripeCon EU 2021 event, emphasizing SilverStripe as a competitive CMS framework. It highlights the importance of starting with customer experience, the selection criteria for choosing a CMS, and strategies for building trust in the platform. Additionally, the document discusses the collaborative efforts in developing the CMS and the value of community support for ongoing improvements.

1. StripeCon EU 2021 / @SylvainReiter
StripeCon EU 2021

2. StripeCon EU 2021 / @SylvainReiter
Main takeaway
“Silverstripe is an amazing CMS
framework that competes with the
biggest names in our industry.”
Sylvain Reiter, Sept 2021

3. StripeCon EU 2021 / @SylvainReiter
Together, we transform digital

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The story
• < 12-month delivery
• Complex integrations
• Regulatory environment
• 5% uplift in users rating
the website as ‘easy to
use’

5. StripeCon EU 2021 / @SylvainReiter
How it started…
• “New web CMS solution”
• “Appropriate content
workflows”
• “Security and
performance testing”
• “Staff training”

6. StripeCon EU 2021 / @SylvainReiter
Sales consideration
“You’ve got to start with the customer
experience and work backward to the
technology. You can’t start with the
technology and try to
fi
gure out
where you’re going to see it.”
Steve Jobs, 1997

7. StripeCon EU 2021 / @SylvainReiter
Where do you begin?
• Sell a process, not a solution
• Stay open-minded - Silverstripe might not be
right for every project
• Rely on accreditations and previous success
stories from other clients
• Consider everyone’s requirements

8. StripeCon EU 2021 / @SylvainReiter
Who is selecting the CMS?
• Marketing
• Editorial
• Tech Support
• IT & InfoSec
• Legal & Compliance
• Procurement

9. StripeCon EU 2021 / @SylvainReiter
Selection criteria
• Editors’ experience
• Publication features
• Security credentials
• Community support
• Total cost of ownership
• Framework extensibility

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Highlight core credentials
• Re-usable blocks
• Multi-site capabilities
• Open-source stack
• Community modules

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Build trust in the platform
• Set up several demos
• Let the client play with
it for a week
• Reconcile their
requirements against
what they experienced

12. StripeCon EU 2021 / @SylvainReiter
Now the real work starts…
🎉 🎉

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UX deliverables
• Stakeholders & persona
interviews/research
• Content audits
• IA
• Prototypes
• Usability testing

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Prototypes to drive the tech specs

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Visual design
• Align with the brand
• Think in ‘blocks’
• Map out all
components

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Technical specifications
• Content types
• Search logic
• Workflows
• Tracking
• Testing

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Accessibility
• Colour contrast
• HTML structure
• DOM elements
• ARIA tags
• Captions
• Forms

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Accessibility testing (automated)

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Accessibility testing (manual)

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Building the CMS
• Page types
• Search engine
• Multi-site module
• Custom integrations

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Contributed modules
• Community support for
most user needs
• New custom modules
created for this project

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Quality assurance
• Document test scenarios upfront
• Manual cross-browser testing
• Automated regression testing
• Load testing before launch
• External security testing

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DevOps
• AWS cloud hosting
• Automated CI pipeline
• External pen-test audits
• Cloudflare security layer

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Together, we transformed digital
with

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The power of the community
• Run more events
• Build more modules
• Showcase more work
We are all in this together!

26. StripeCon EU 2021 / @SylvainReiter
Any questions?
Reach out on Twitter
@SylvainReiter
www.cyber-duck.co.uk
Many thanks