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HOW TO PLAN AND DEPLOY
A SOCIAL MEDIA PROGRAM
      TO STRENGTHEN
RELATIONSHIPS WITH YOUR
 PATIENTS, EMPLOYEES AND
        PHYSICIANS
  Lessons learned from a social media pilot program


                                                      1
WE ARE ALL PAUL REVERES
                  Nick Dawson
  Director of Revenue Cycle, 14 hospital system
                  @nickdawson
                                                  2
BOAT FIRST
    buy in
  leadership
     goals
               3
WHY?
          Culture
    Service Excellence
Organizational Development
                             4
Cisco just offered me a job! Now I have to
                      weigh the utility of a fatty paycheck against
                      the daily commute to San Jose and hating
                      the work.



Who is the hiring manager.
I’m sure they would love to
know that you will hate the
work. We here at Cisco are
versed in the web.

                    WHY NOT?
                               risks
                       mitigating concerns
                        addressing critics
                                                                      5
WHO?
     champion
supporting players
  crowd sourcing
                     6
CONTENT IS KING
     compelling
       diverse
     transparent
                   7
FOCUS
  goals
 projects
   pilot
            8
MEASURING IT
    tracking
    metrics
       roi
               9
QUESTIONS
   @nickdawson
www.nickdawson.net/ali
                         10

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How to plan and deploy a social media program to strengthen relationships with your patients, employees and physicians: Lessons learned from a social media pilot program

  • 1. HOW TO PLAN AND DEPLOY A SOCIAL MEDIA PROGRAM TO STRENGTHEN RELATIONSHIPS WITH YOUR PATIENTS, EMPLOYEES AND PHYSICIANS Lessons learned from a social media pilot program 1
  • 2. WE ARE ALL PAUL REVERES Nick Dawson Director of Revenue Cycle, 14 hospital system @nickdawson 2
  • 3. BOAT FIRST buy in leadership goals 3
  • 4. WHY? Culture Service Excellence Organizational Development 4
  • 5. Cisco just offered me a job! Now I have to weigh the utility of a fatty paycheck against the daily commute to San Jose and hating the work. Who is the hiring manager. I’m sure they would love to know that you will hate the work. We here at Cisco are versed in the web. WHY NOT? risks mitigating concerns addressing critics 5
  • 6. WHO? champion supporting players crowd sourcing 6
  • 7. CONTENT IS KING compelling diverse transparent 7
  • 8. FOCUS goals projects pilot 8
  • 9. MEASURING IT tracking metrics roi 9
  • 10. QUESTIONS @nickdawson www.nickdawson.net/ali 10

Editor's Notes

  1. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  2. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  3. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  4. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  5. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  6. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  7. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  8. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  9. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  10. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  11. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  12. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  13. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  14. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  15. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  16. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  17. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  18. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  19. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  20. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  21. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  22. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  23. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  24. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  25. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  26. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  27. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  28. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  29. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  30. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  31. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  32. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  33. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change
  34. Cheerleader story Everyone knows the story of Paul Revere - in one night he covered over 30 miles His great gift was his ability to be a “connector” and to get people onboard. He knew key people in every town he visited and was able to win them over and impress his message But there is a part of the story - Paul was not the only one who rode that night. Who has heard of William Dawes? <CLICK> Well, this is William Dawes, William was part of the same group of minute men as Paul but rather than riding north, William’s job was to ride south. There is a reason we have not heard about Dawes, he was not exactly the best cheerleader and only warned about 4 villages within 12 miles that night. Any other history buffs will tell you that when the British did arrive, they were able to take parts of Massachusetts south of Boston (Dawes country) but were fought off in the North. As you can imagine there was some same in the Dawes family and eventually they moved south and went so far as to change their name, dropping the “e” and adding S O N ... The moral of this is twofold: 1) be careful who you take advice from - they may be a Dawson 2) We are all Paul Reveres - everyone in this room is a cheerleader for change